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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

Everything changes... IMPORTANT post.

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Jannard

Jannard

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Everything in the electronics world changes... usually for the better, cheaper and faster. EPIC just did.

We have learned how to make EPICs in quantity, lowered our assembly costs, found better suppliers and paid off our NRE.

That means we can continue to charge the same for an EPIC (and now make an obscene amount of profit) or lower the price.

Those of you that paid the initial price hopefully got your money's worth. It was the best price we could offer at the time. You rented your cameras. You used them to generate income by shooting projects.

The industry struggles how to handle it when technology gets better for cheaper. We just tell the truth.

We are ready to lower prices on EPIC.

So if you bought an EPIC did you lose? Only if you did not put your EPIC to work. These are professional tools. They need to work. That is your responsibility.

Is your EPIC still relevant? Absolutely. Can it be upgraded to Dragon? Yes. Is it frustrating that you paid $X and it will soon be sold for some percentage less than X? Yes. But this is the nature of electronics. It has been. It is. And it always will be.

I paid over $2400 (in 1984 dollars) for an original 1984 Macintosh. That is over $4000 worth of today's money. It had no hard drive. It was 128K of RAM. 3.5" floppys. All I could do with a 1984 Macintosh was MacPaint and MacWrite.

Today... for $4000 you can buy an iMac with a ton of RAM and a bazillion times more in storage that is 10,000 times faster and more capable with a billion times more applications. If you thought the world was changing rapidly then... hold on to your hat. We now live in the world of exponential.

So. We could easily pretend and invent a new model to justify a lower price with higher performance. You are too smart for that. So are we. Instead... we will just lower the price of EPIC.

EPIC continues to be modular. Dragon will be an upgrade. Meizler is a module. All is good in the world if you accept the fact that everything gets better, cheaper, faster and for less money over time.

If you bought an EPIC in the past 30 days... we will offer a credit towards accessories. That amount will be posted along with the new EPIC pricing. Nov. 1st is when it happens.

Here is to transparency and honesty. Here is to the future. This is all an experiment. Let's see how it goes...

Jim
 
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Simply amazing, Jim. Thank you.
 
Jim, I applaud your transparency, your constantly evolving business model, and your concern for your customers...all too rare in this industry!
 
This is another reason why building our own factories in California and manufacturing our cameras here was a great idea.

When manufacturing or assembly improves their process, becomes more efficient, and it results in cost savings, those savings can get directly passed down to the customer.

I can pretty much assure you that if we hired a factory somewhere else to build our product, we would never catch wind of those efficiencies.
 
Dan Kanes said:
Hmm...so if I just paid for a BT scarlet but it hasn't been delivered yet - would I be better off going for this epic x at a lower than normal price?
Click to expand...

only you can answer that...
 
You can certainly cancel your BT Scarlet order to buy an EPIC at the new price. But expect a significantly higher investment.

Jim
 
I became an American Citizen in 2009.
there are a lot of reasons i am proud of being an American.
RED company is definitely one of them.
Thank you Jannard and company.
 
And why on earth would I have an issue with this? When will the new prices be shown in the store?
 
Makes perfect sense...

No other companies in this industry ever lower prices on a product while they also continually improve the same product via upgrade paths, new firmware, capability expanding accessories, etc.!

Thanks Red...you guys phenomenally rock ;-))
 
New prices will be posted Oct. 31st.

I don't expect that we will sell many cameras from now until then. :-)

Jim
 
I certainly can't begrudge anyone getting an Epic at a lower price than I paid... especially when I paid a lower price via the Stage 2 and Stage 3 programs than some. I'm hoping to benefit from the exponential growth in technology through cost savings for the coming products RED will release in the future.

Here's a sparkling water toast to new breakthroughs and economy of scale.
 
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