Greg M
Digital FX
- Joined
- Dec 30, 2006
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- Location
- Louisiana
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- www.digitalfx.tv
That "industry standard" was from back in a day when a film camera would retain rental rates for many years. With digital technology, the roi must be recovered much faster as each year there is a new sensor, etc. so rental rates are primarily based on roi or cost + supply/demand...and not so much on features. At least that's what I see.