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didas Runners NYC Introduces 'New York Together' Pack

Jonathan Edwards

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In September, I produced a commercial for adidas Runners NYC's 'New York Together' collection. Filming took a full day, starting early morning until evening, shot on a single Canon C300 Mark II camera, shotgun mic, tripod and a skateboard. Transportation was arranged across NYC's five boroughs by van and ferry, highlighting a unique shoe and outfit at each location.


Description:
adidas Runners NYC introduces the ‘New York Together Pack’, a collection of twelve pieces of performance footwear and apparel celebrating the five boroughs of NYC run culture. Co-created with Adam Francique and Jessie Zapo in partnership with adidas Running, blending community spirit with sportswear innovation. Starring Kwasi Kessie, Weslley Cordeiro, Maddie Decerbo and other members of adidas Runners NYC, each highlighting the sneaker and apparel pack in the borough that made them. The ‘New York Together Pack’ is available at adidas 5th Ave, adidas 610 Broadway and online now.

Filmed, edited & directed by Jon Edwards
Originally recorded on September 8, 2023.
 
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