Dear Jim: Why no native edit for Avid as in FCP?

[Anthony Gratl]

Yup. Which is why I keep posting the same question at the bottom of each post. I've told myself that it's a little creative exercise to thread it in, and so, without further delay, ladieeeees and gentlemen, boys and girls, in the centre of the big Red tent thread discussion you're in, we have a question for the ringmaster Jim Jannard, from Torontoooooo:

Will Red raw codec be licensed to Avid so that we can edit Red footage in Avid natively?

 

[Jeff Kilgroe]

It seems that we all agree to disagree, even though we share the same interests in the same base issue.

On behalf of all interested parties, not even necessarily those interested in Avid support, let's try this again:

http://www.reduser.net/forum/showthread.php?t=5478

 

[Robert P. Hogue]

I wonder why AVID hardly up to date on latest stuff, not to mentioned their Nitris. Honestly, i think it's ridiculous if everyone has to knock on RED door. And to be honest, if i have to see another thread for such request, i will puke. This topic had been discuss to death !

Give a break.

True AVID revolutionized the post-production industry, but in the last few years, they have stagnated. Apple has caught up, and surpassed them in most respects, and they now have them on all fronts with Final Cut Server, and Color - which was a $25,000 application. They have a better network/SAN system that is not limited to Final cut, but can be used for business, science, you name it as well. Pro Tools has also floundered under their leadership - Logic Pro, Nuendo has surpassed pro-tools's capabilities, and now Apogee has stepped up to the plate to provide DSP cards (Symphony) that will work with Logic, Nuendo, etc.

I know very early on that AVID was not a believer in the RED camera, while Apple embraced the project early on. Panavision is also very much out there to discredit RED, rather than tapping into a lucrative market to rent their lenses. But now that Jim has unleashed his RED camera, it's gonna be hell to pay for those who did not support him. I guess they say you snooze, you lose.

 

[Sanjin Jukic]

Borzoifilms,

well said.

Totally agree.

 

[Lucas Wilson]

True AVID revolutionized the post-production industry, but in the last few years, they have stagnated. Apple has caught up, and surpassed them in most respects, and they now have them on all fronts with Final Cut Server, and Color - which was a $25,000 application. They have a better network/SAN system that is not limited to Final cut, but can be used for business, science, you name it as well. Pro Tools has also floundered under their leadership - Logic Pro, Nuendo has surpassed pro-tools's capabilities, and now Apogee has stepped up to the plate to provide DSP cards (Symphony) that will work with Logic, Nuendo, etc.

Woah... easy there... I admire both Final Cut and Media Composer for what they did and have done with the industry.

But don't get crazy - Apple is certainly catching up in many areas and has made an awful lot of great moves in recent years in the DCC market. But compare the install base for Unity vs. Final Cut Server. I don't even think Final Cut Server is publically released yet. And there are thousands of Unity and LANServe installs out there, serving seriously mission-critical customers like entire broadcast infrastructures, and feature film infrastructures. How many XSAN/XRAID infrastructure-level broadcast installs are there? I promise you it's nowhere near as many or as sophisticated as Avid's offerings.

ProTools floundering? Okay... let's list the number of top10 albums recorded and mixed on ProTools vs. Logic. How about major studios? Front of House installs? M-Pro boxes? Also... ProTools has a *much* wider install base on the Mac than on PC. So what are you actually saying? That only Apple software is viable for Apple hardware?

You can't just throw stuff like this out there without backing it up. I love my Tower. I love FCS2... and you can talk opinions all you want. But every once in awhile the Fact Police has to jump in.

Lucas
-----
ASSIMILATE, Inc.
LA, CA, USA

 

[Kevin Halverson]

... and you can talk opinions all you want. But every once in awhile the Fact Police has to jump in.

Lucas
-----
ASSIMILATE, Inc.
LA, CA, USA

Well said Lucas!

There seem to be many here that have elevated support for one hardware platform or another to an irrational level. Really, there just tools to do work. Its the quality of the work that you turn out that should matter, not the tools used to accomplish the task.

Be passionate about what you do, not the tools you use... unless of course, you too are just another tool.

 

[Sanjin Jukic]

Lukas, unfortunately you are just a little player with the Assimilate Scratch in overall post-production industry.

If you are valuable for the digital media industry quite enough probably Apple would buy SCRATCH at the beginning like they did it with Shake and Final Touch.

A big fish eates a smalll fish, and that's a rule.

So don't worry so much about Apple, they will take over all of that anyway very soon!!!

 

[Lucas Wilson]

Lukas, unfortunately you are just a little player with the Assimilate Scratch in overall post-production industry.

If you are valuable for the digital media industry quite enough probably Apple would buy SCRATCH at the beginning like they did it with Shake and Final Touch.

A big fish eates a smalll fish, and that's a rule.

So don't worry so much about Apple, they will take over all of that anyway very soon!!!

...and this has what to do with the number of Avid and Apple seats in high-end DCC SAN infrastructures?

Also, as long as we're talking icthyology, big fish do eat little fish. Unless they get viral rot, fester, and die.

Lucas
------
Little Player with a Big Stick
ASSIMILATE, Inc.
LA, CA, USA

 

[Joel Kaye]

Lukas, unfortunately you are just a little player with the Assimilate Scratch in overall post-production industry.

That wasn't called for - give it a rest 3rd man.

A close friend of mine is an editor at a major news network. He loves his FCP at home, but at work it's all AVID. He's been an instructor for both apps. He'll be the first to tell you FCP is a long ways from being able to service a busy newsroom as well as AVID can. When you get into the high end it's not about a couple million dollars this way or that... it's about 24/7 uptime and speed. AVID is a very fast editor and works well. More importantly, their on site service, networking and media management are significantly ahead of anyone else.

 

[SalaTar]

5D was the small fish, and was..


"The liquidation of 5D Solutions Ltd. assets was triggered after 5D elected to close their worldwide offices on Friday, October 11th 2002. As part of their external communications, 5D also announced that it had terminated all remaining staff and that, due to financial difficulties, it would be liquidating the company's assets.

During the liquidation process Discreet had discussions with several of the founding members of 5D interested in acquiring 5D's key image-processing and plug-in technology through a newly created company known as Speedsix Software. As these technologies are of great value to many of Discreet's customers, Discreet decided early to fully support Speedsix in their future endeavors. Given Discreet's continuing interest in building and acquiring technologies that can improve their customers' ability to create, Discreet has purchased some of the remaining technology assets.

Discreet did not have any interest in purchasing the 5D Solutions Ltd. business, but only selected assets that contained innovative technologies that were of strong interest for its own product development plans. These assets included technologies related to the former Cyborg and Commander products. Discreet is now evaluating the exact integration of these technologies into the Discreet product line. "

Thus Cyborg is now Speedsix,ASSIMILATE

And Apple tried to buy but missed the bid...this time they may not

Lukas, unfortunately you are just a little player with the Assimilate Scratch in overall post-production industry.

If you are valuable for the digital media industry quite enough probably Apple would buy SCRATCH at the beginning like they did it with Shake and Final Touch.

A big fish eates a smalll fish, and that's a rule.

So don't worry so much about Apple, they will take over all of that anyway very soon!!!