Dalsa sells camera division to Arri

[Radoslav Karapetkov]

Isn't this up to the users? What they do or don't do with the camera?

 

[D Namir]

One bird in their hand rather than two on the tree

One bird in their hand rather than two on the tree

Isn't this up to the users? What they do or don't do with the camera?

If you look at the film industry as a business, and first of all it is a business, and when I am quoting "film industry" I mean the majority of movies from industrial to feature, music video, TV and commercial, producers who are the decision makers on the tools to be used are not choosing Red.
They are not choosing Red, yet, because of the post work flaw. They rather compromise on beta digital and not get into a heavy process in the post. They prefer to have one bird in their hand rather than two on the tree.
So you are right this is what every one choose to do, but from a business point of view there is nothing in this camera.
BTW your short movie is very well done.

 

[Gunleik Groven]

I think you are generally right. the exception is for smaller markets where the producers have more to gain immediately by going for new workflows.


g

 

[Lexicon]

So based on a sample of 1, you conclude that the owners of approximately 3,600 Red One cameras aren't making money?

Well it was certainly that way before, at least here in the US, because hardly anyone could handle the post or even knew how to use the camera properly without significant time and money invested in both new equipment and learning the ropes. Now it's a much different story but a lot of the indie folk who saved, scraped, and got loans for for RED cameras early on have had to sell them because they foolishly thought the gear would pay for itself while raising their status and it obviously didn't in their case except for a select few. The early functionality issues and problems caused by people who didn't know how to use the camera on set certainly held back business as well.

 

[David Wyatt]

They are not choosing Red, yet, because of the post work flaw.

Ha!! Work flaw instead of work flow, that's a good one . It's like someone else on the Avid forum describing the Avid workflow as a work trickle.

p.s. don't really agree with you about Red cameras not making any money - how many camera systems out there pay for themselves in their first year like Red does (just talking from our experience, not anyone else because I don't know the ins and outs of other people's financial affairs). And for that matter how many new workflow systems like P2 or HDCAM get widely adopted and supported in their first year of operation? Yes that's right, not many...

 

[Gunleik Groven]

The cam paid itself off rather quickly.

The challenge is to offer good service and knowledge in a far more competitive market...

 

[John Moores]

If you look at the film industry as a business, and first of all it is a business, and when I am quoting "film industry" I mean the majority of movies from industrial to feature, music video, TV and commercial, producers who are the decision makers on the tools to be used are not choosing Red.
They are not choosing Red, yet, because of the post work flaw. They rather compromise on beta digital and not get into a heavy process in the post. They prefer to have one bird in their hand rather than two on the tree.
So you are right this is what every one choose to do, but from a business point of view there is nothing in this camera.
BTW your short movie is very well done.

There are some fairly large projects shooting RED around here right now, features, series and commercials. Not to mention untold music videos etc etc.

 

[Mark L. Pederson]

The challenge is to offer good service and knowledge in a far more competitive market...

THIS is the ONLY way to succeed in the future.

MORE and MORE "tools" become better, faster, cheaper ...

And a few "little guys" are going to give the "big dogs" a run for their money ...:wink:

 

[David Birdy]

THIS is the ONLY way to succeed in the future.

MORE and MORE "tools" become better, faster, cheaper ...

And a few "little guys" are going to give the "big dogs" a run for their money ...:wink:

Yes,
Agree 100%