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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

Converse Spec Ad

Good energy there. Just a small point, I found there too much of the silly spray stuff. It confines it to one event as apposed to a bigger world with more stuff happening. Just my two cents.
 
I think you didi a great job. You'd probably be surprised how cool this could be graded in the hands of a legit colorist. Although i get the low con desaturated doc look that is en vogue. Either way great job!
 
Jake, a little OT here but I have to ask -- could the low-saturation look that is in vogue simply be due to a lack of understanding of RAW? I mean I see so much content -- usually mid-budget commercials -- that looks low-saturation for no real reason. This seems to have tracked the arrival of RED and even BM cameras into the market. Are people just confused about what they are getting?
 
Great work. Great locations , models and I like the low con look for this project, as the converse brand image is definitely low Fi rock and roll raw look. . It works .
 
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Looks good! Just little to fast cutting (for my taste), im sure it would look even better if you lose some shots.
 
Med D said:
Jake, a little OT here but I have to ask -- could the low-saturation look that is in vogue simply be due to a lack of understanding of RAW? I mean I see so much content -- usually mid-budget commercials -- that looks low-saturation for no real reason. This seems to have tracked the arrival of RED and even BM cameras into the market. Are people just confused about what they are getting?
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It has noting to do with technology or budgets. It's simply a matter of taste and desire.
Most of the time, look-wise creatives can do whatever they want, but the moment there is a product in the shot, especially something like a shoe, you better get that shoe to look EXACTLY the way it is in real life or the client will kick all this creativity to the curb. Product is the king, everything else is secondary and if the product in any way looks marginal, there will be hell to pay...
 
Jared Bedrejo said:
Put together a group of friends and shot this Converse spec with my Epic Dragon over a couple of days. Hope y'all like it!
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If I were an ad guy, I'd make three observations:

1) cut more often
2) use more close-ups (particularly of faces)
3) show the shoes a bit more.

But what's there is good, and I think the look is not bad at all. My feeling is generally that TV is a close-up medium, and a lot of the stories are better told in close-ups than they are in wide shots. Especially commercials.


jake blackstone said:
Most of the time, look-wise creatives can do whatever they want, but the moment there is a product in the shot, especially something like a shoe, you better get that shoe to look EXACTLY the way it is in real life or the client will kick all this creativity to the curb. Product is the king, everything else is secondary and if the product in any way looks marginal, there will be hell to pay...
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Jake is 100% right. I was gonna say, not only would I advise showing the shoes more, I would make them pop a bit more, window them, and maybe use a dash of sharpening to make them stand out.
 
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