Bruce Allen
Well-known member
LOL... I just re-read my post.
And to think that just a few months ago, I was praying that 4K REDCODE would even be possible to edit within FCP in real-time, now I'm talking about being upset if I can't color grade in full 4K with a $1200 piece of software. Man, we've all become greedy.![]()
No, it's just because Apple markets things as perfectly working. They deliberately foster unrealistic expectations... Like those old "edit HD" ads with a picture of just a laptop doing DVCPROHD. They neglected to show the huge deck you'd need actually input or output (this was before the HDV days...).
I don't know about you but half the trick in our line of work is the management of client expectations... if I behaved the way Apple did, I think I'd have no clients left!
Of course this is unfair - everyone does this and it's sad. What I don't understand is why people eat up the marketing and actually cheerlead for the companies that do this. It makes things harder for the companies actually trying to do things right - Red, for example. Because of their marketing in the beginning, I initially thought Red was another Apple-style RDF shop. Now with their honesty they have shown that they have more class than that.
Bruce Allen
www.boacinema.com