Business Model

[Nova Invicta]

Increasingly the business model for Red One is getting harder! with the widespread adoption meaning prices have fallen and the markets generally suffering from the recession the view of clients is this is a commodity and they increasingly want more for less. This maybe true of many camera types but is especially true when the initial cost is lower and thus the list price to begin with in lower. Labor & premises are the biggest costs and if it takes just as long to set-up a low cost camera as an expensive camera the maths will eventually fail and thats whats starting to affect Red rentals not a good situation! Equally client wrongly assume that if the camera is cheaper everything else should be also and if they can get a high % discount for X camera this should be true of Y camera the road to meltdown!

 

[Zakaree Sandberg]

the problem with the rental market is this...

tons of red one cameras out there = lower prices...

with tons of red ones out there come tons of accessories.. mattebox, follow focus, filters, tripods, heads so on.. therefore----- lower prices

 

[Steve Sherrick]

And the knowledge of how to use the camera/accessories/post tools =priceless

 

[Alexander Nikishin]

It's all about contacts!

 

[John Logan]

That's the democratization of media for you.

The reason you were able to purchase this camera in the first place is the reason that prices are going down.

Arguably, that's why Red was created. So more people could afford to make great stuff.

In my opinion, complaining about this particular aspect of the market is pointless. If you want to get rich, do something else. If you want to make a living, work harder.

 

[Jay A. Kelley]

I don't try to make Money on RED. I make money on everything AROUND RED.
Mattebox
Follow Focus
Tripod head
Monitor
Etc.

And then I go with it, I make a day rate.

If I rented JUST equipment.. I'd curl up and die.

Jay