ASIC issue...

[Jannard]

Since we are transparent... we have an ASIC issue. We have to do a "metal spin", as apposed to a full re-spin, and it will set our program back about 30 days. I hate delays more than anyone, but we need to be open about the good news and the bad news.

What we are doing is something that no once else is doing... and it is difficult. We have had more than our share of luck... but reality has hit us.

This is not a major setback... but it is newsworthy.

Complain if you will. We are working as hard as we can and reporting what is real. I'd love to wave a magic wand over this but it is what it is.

Jim

 

[Tai Wah Lim]

Well, have to sit tight for the next 30 days - Lim

 

[Tim Whitcomb]

All Delays are Divine

 

[Shawn Nelson]

Hey Jim,
I'm sorry to hear that, must have been tough news and I'm sure some engineer feels read y to die over it.

From my perspective, any delay is a good delay, more time to financially prepare. Thanks for the update.

 

[Ian B. Johnson]

Appreciate the transparency. Clearly couldn't have been anticipated, and an estimated setback time helps.

Best of luck.

 

[Jannard]

You can't imagine how difficult a trick it is what we are trying to accomplish.... there is just no way. Our engineering team is all world, but the magnitude of complexity is hard to imagine. Most everything worked with the ASIC on the 1st try... but a couple of things didn't. The good news is that it is a metal spin and not a full re-spin... which could have set us back several months. Everyone, starting with me, wants all this done yesterday. My reputation, along with the whole RED team... is on the line. But in the end, we will be judged by what we put out, not how long it took.

Jim

 

[Jon B.]

Thanks Jim, the beauty of the future is that it's not always foreseeable. Working hard and with positive attitude assures it's always worth it... the wait.

Maybe RED taught me this?

 

[Curran Giddens]

Don't worry, we're not going anywhere....

 

[David M. Geary]

You can't imagine how difficult a trick it is what we are trying to accomplish.... there is just no way. Our engineering team is all world, but the magnitude of complexity is hard to imagine. Most everything worked with the ASIC on the 1st try... but a couple of things didn't. The good news is that it is a metal spin and not a full re-spin... which could have set us back several months. Everyone, starting with me, wants all this done yesterday. My reputation, along with the whole RED team... is on the line. But in the end, we will be judged by what we put out, not how long it took.

Jim

I'd say your reputation along with the entire RED team is pretty safe...kinda like Neil Armstrong apologizing for not getting to the moon faster.

 

[Zac C]

Now what does it mean Metal Spin


I assume Full re-spin is starting from scratch?

 

[Jannard]

While we appreciate your support... trust me when I tell you that everyone here is not happy. We all want it right and we want it NOW. We are the 1st customers. It kills us when we get setbacks. But we also have an obligation to tell it like it is.

Jim

 

[Peter Mosiman]

Thanks for the update Jim. Good news is that Scarlet info drops in 8 days. =]

- always look at the bright side -

 

[Johnny St.Ours]

the future is gonna be with us for the rest of our lives

 

[Jeff Dunant]

Good things take time! Better the product be Red then dead, eh?

 

[Tim Whitcomb]

You can't imagine how difficult a trick it is what we are trying to accomplish.... there is just no way. Our engineering team is all world, but the magnitude of complexity is hard to imagine.

Yes, we can imagine, I was just reviewing all the photos of EPIC and it really is fucking incredible what you guys are doing...whats unfathomable is how FAST you guys are trying to do this.

But in the end, we will be judged by what we put out, not how long it took.

Jim

Exactly... and most of us get this. This is actually good news... its closer than I imagined actually.

"Most of it works" regarding ASICS is good to hear! I am only sorry as I know metal retooling will cost MORE $ for RED...

keep on keeping on and I suggest printing out your last sentence and hanging it in RED garage...

 

[Norman B. Miller]

Nov 30th Announcement

Nov 30th Announcement

Hi Jim:
Was just wondering if there was still going to be a Scarlet announcement on the 30th of this month or will that be pushed back too.... No pressure from me, just thought it would be good to know... I wish you the the very best in your endeavors. I know that pushing the envelope can be a bitch at times......

 

[Jannard]

Now what does it mean Metal Spin


I assume Full re-spin is starting from scratch?

ASICs are done in layers... a metal spin means that the overall design is good but one or more of the layers (of 30) needs to be changed. It is a MUCH better situation than a full re-spin. One takes a month... the other can take several months.

I have to say that 95+% of our ASIC works great. This is quite a feat considering that industry experts say this is the single most complicated ASIC ever attempted.

Jim

 

[Jannard]

Hi Jim:
Was just wondering if there was still going to be a Scarlet announcement on the 30th of this month or will that be pushed back too.... No pressure from me, just thought it would be good to know... I wish you the the very best in your endeavors. I know that pushing the envelope can be a bitch at times......

Yes to Scarlet announcement on Nov. 30th.

Jim

 

[Zac C]

ASICs are done in layers... a metal spin means that the overall design is good but one or more of the layers needs to be changed. It is a MUCH better situation than a full re-spin. One takes a month... the other can take several months.

I have to say that 95+% of our ASIC works great. This is quite a feat considering that industry experts say this is the single most complicated ASIC ever attempted.

Jim

Good to know, thanks for clarifying, and as I just twittered: Frankly I can wait 30 more days in the long run, I've already been waiting almost a year and a half

 

[Tim Bradley]

...Everyone, starting with me, wants all this done yesterday. My reputation, along with the whole RED team... is on the line. But in the end, we will be judged by what we put out, not how long it took.

Jim

Hey Jim,

The way Red works is way ahead of any other company I know !! And your products are ground breaking. I truly believe you changed to Video/Film world forever !!

Take as long as you want

Cheers, Tim.