Gavin Greenwalt
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Just about every animator I know longs to work on a 2D animated film.
There's an inverse nostalgia effect from wanting to "go old school". I don't think film or digital is a generational thing. Film is just as popular amongst the younger generation which never had an opportunity in film school to shoot 35mm where it used to be a given. There simply aren't as many opportunities to use film as there used to be so there'll be a nostalgic drive by many younger film makers to experience what they missed out on.
Look at 35mm adapters and products like magic bullet. You don't see old-timers using film flash effects and extreme grain it's my generation who thinks it looks cool. What is viewed by previous generation as "mistakes" has been embraced as style. This is true of every new generation of film makers. The style of cinematography is almost an accumulation of canonized mistakes.
Take the lens flare. A shot with a lens flare has gone from a fireable offense, to an interesting effect to "Star Trek".
In that light if Arri delivers a product which produces a comparable sensor, workflow and ergonomics it'll come down to REDCine vs Arri-RAW. It'll be interesting to see what the two companies offer in terms of look and processing. If Arri delivers built in 3DLUTs which easily output the same colorimetry of standard film stocks that would win over a lot of people. "Shoot film, skip the negative."
Is there a soul to film? Yes. Can it be digitally reproduced. Yes.
I don't personally see a reason why someone should have to choose between film and digital looks. With a good enough input you can reproduce any capture medium. Sensors become reality capture devices. If you want the Vision III look then take that boring scientific digital facsimile of reality and run your RAW footage through the Vision III response curves and colorimetry.
If you want to kill film the best way is to create a product which can seamlessly drop into its place without anyone noticing. RED has historically taken the "We don't want to replace film, we just want to offer an alternative with a unique look." It would seem Arri with a film background and mind-share would be interested in offering a digital device which can inter-cut seamlessly with any film stock with minimal fuss.
There's an inverse nostalgia effect from wanting to "go old school". I don't think film or digital is a generational thing. Film is just as popular amongst the younger generation which never had an opportunity in film school to shoot 35mm where it used to be a given. There simply aren't as many opportunities to use film as there used to be so there'll be a nostalgic drive by many younger film makers to experience what they missed out on.
Look at 35mm adapters and products like magic bullet. You don't see old-timers using film flash effects and extreme grain it's my generation who thinks it looks cool. What is viewed by previous generation as "mistakes" has been embraced as style. This is true of every new generation of film makers. The style of cinematography is almost an accumulation of canonized mistakes.
Take the lens flare. A shot with a lens flare has gone from a fireable offense, to an interesting effect to "Star Trek".
In that light if Arri delivers a product which produces a comparable sensor, workflow and ergonomics it'll come down to REDCine vs Arri-RAW. It'll be interesting to see what the two companies offer in terms of look and processing. If Arri delivers built in 3DLUTs which easily output the same colorimetry of standard film stocks that would win over a lot of people. "Shoot film, skip the negative."
Is there a soul to film? Yes. Can it be digitally reproduced. Yes.
I don't personally see a reason why someone should have to choose between film and digital looks. With a good enough input you can reproduce any capture medium. Sensors become reality capture devices. If you want the Vision III look then take that boring scientific digital facsimile of reality and run your RAW footage through the Vision III response curves and colorimetry.
If you want to kill film the best way is to create a product which can seamlessly drop into its place without anyone noticing. RED has historically taken the "We don't want to replace film, we just want to offer an alternative with a unique look." It would seem Arri with a film background and mind-share would be interested in offering a digital device which can inter-cut seamlessly with any film stock with minimal fuss.