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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

Apple/FCP6/4K workflow at NAB?

I sincerely doubt Apple is going to change it's buisness strategy.
$10K ? No way.
 
offhollywood said:
Think Secret is WAY, WAY off. That's all I can say without getting sued.
Click to expand...



Think secret is way off, ok...

I've to stay :biggrin: or :angry2: ?
 
mmm :calm: :umm: ?
 
For someone with a $100K + Smoke system, $10k isn't much.

If Apple interested in a true 4k Extreme FCP, it would most likely target those who do and/or need 2k/4k online finishing.

This means they need to work with industry standards like DPX, Cineon, SGI-RGB, TIFF, TGA, 8bit, 10bit, 16bit, floating point. It makes no sense to do online finishing with Quicktimes, extremely unpractical.

Sure you can go with commodity GPU cards, but reliability is key, so I wouldn't be surprised if Apple wants to create an integrated system that's bulletproof.

I was told by a motion graphics artist, that depending on the graphics card, the anti-aliasing on text in Motion looks different.

Even Silicon Graphics made specific recommendations on what graphics card to use with Final Touch.

To me anyways, a 4k Extreme FCP wouldn't be a mass product, but an industry specific high end product. This would make sense if Apple is really interested in wooing high end post houses and the studios.

This is like when Apple decided to get into the enterprise market with Xserves and Xraids.
 
If Apple decides to jump into the dedicated / turn-key 2K/4K editing market, let's hope they do a lot better job than they did with Xserve and XsRAID. From a design point of view, the Xserve and XsRAID are very well built - works of art compared to most other offerings on the market. But they're a bit overpriced and fall short of a lot of those other less elegant offerings in terms of performance. Apple still has no server entry beyond the 1U, quad-core Xserve. They're still leaving the high end server market completely to PC makers, SUN and a few oddballs like SGI with their latest Itanic based junk.
 
Apple has denied on several occasions that they are coming out with Final Cut Extreme. It's a rumor.
 
I'm with offholly, at the risk of being sued; Thinksecret is not thinking clearly.
Aloha
-A
 
Why? They bought Nothing Real. The seat license cost for shake was $10k from nothing real, I just looked and saw it's now a whopping $499. (I thought it was $999).

I wouldn't be surprised _at_all_ if Apple takes the the seat price down from $25k to something laughable like $1k, or hey... $499.

A bundled final cut extreme could be more like $10k, though, hardware is expensive and you have to manufacture each box you sell :P
 
Just remember - their "business model" is to sell HUNDREDS OF THOUSANDS of things - NOT hundreds.

I LOVE Apple - but this is a company ALL EXCITED about selling RINGTONES at the moment.
 
offhollywood said:
Just remember - their "business model" is to sell HUNDREDS OF THOUSANDS of things - NOT hundreds.

I LOVE Apple - but this is a company ALL EXCITED about selling RINGTONES at the moment.
Click to expand...

Do you mean they sold hundreds of thousands of Final Cut Pro licences??
Or hundred of thousands of Xserve or Xserve Raid ??

Let's not get carried away:shifty:

Yours "by the hundreds of thousands" Emmanuel
 
Well, their Macbook sales can now be counted in millions. Their Macbook Pro and iMac sales can be counted in the several hundreds of thousands for each individual model. Final Cut Express is selling crazy, so is Aperture. Nothing can touch iPod sales...
 
It may be a rumor, bit I WISH that it wasn't. I dislike the Avid interface, but Final Cut isn't and will never be a viable option to an Avid in a high volume/tight deadline post environment unless Apple were to produce a tightly integrated hardware solution. I'm sure Apple would love to take any of Avid's dominating market share in the Post heavy, multi-user broadcast and film environments just for some real bragging rights and the eventual trickle down sales. Anyone who is serious about becoming an editor eventually comes to the realization that they will have to learn the Avid if they want to work in these environments. Doesn't Apple make software to sell their hardware? I don't think it is too ridiculous to think that an "Extreme" option may be under consideration by Apple. Every year at NAB, Apple and Avid sit across 20 feet of carpet from one another. Apple knows what it has to do to really compete with hardware Avids...
 
fcp is pretty much handing avid their lunch; the only frontier left is the high end so I'm sure they have designs on it, just not this NAB.
Aloha
-A
 
Poi Boy said:
fcp is pretty much handing avid their lunch; the only frontier left is the high end so I'm sure they have designs on it, just not this NAB.
Click to expand...

While FCP is certainly a very strong competitor, and has made incredible inroads in the past few years, Avid is still the market leader. Doesn't mean they will be forever, but they are now.

You see the Academy Awards tonight? How many of the major nominations were cut on FCP?

Broadcast for Episodic. How many are cut on Avid vs. FCP? (hint: it's a really lopsided ratio)

Broadcast for ENG/EFP. This is all Avid, and a little bit of Quantel. Apple does not have a viable production-to-playout solution.

Independent film. For all the talk, in *my* (and just my experience) - most of the feature editors I know that are doing consistent independent feature work are still on Avid. The numbers are certainly shifting here. A few years ago, they were *all* on Avid. Now, there are a lot of FCP shows.

But just look around at the 'boards... Creative Cow, FCP-L, Avid-L, etc. The biggest single consistent gripe about FCP is media management and metadata management. Avid had that nailed almost 10 years ago, and their media and metadata management schemes for longform feature post-production is still the gold standard.

Major educational institutions. Apple has always had incredible penetration into the edu market. But for teaching editorial - *everybody* has Avid rooms. More and more are getting FCP rooms, but everybody has Avid rooms.

There is no doubt that FCP represents the single biggest threat to Avid since the Media Composer started taking over the market. Avid painfully underestimated Apple's commitment to this market a few years ago when FCP was launched, and that has been a huge blow to them. But Avid's numbers are up year over year - not just a little but a lot. Avid purchases have not stopped or even slowed down... they've increased dramatically.

Separate fact from hype when comparing the two companies and their products. The "high end" is certainly not the only frontier left.

Lucas
-----
ASSIMILATE, Inc.
Los Angeles
 
I don't think it is hype, it is a trend and avid is slipping. Like I said, they own the high end and I think Apple will go after it.
Aloha
-A
 
Will the new FCP and Shake support Quad cores? Correct me if I'm wrong but nearly all programs (PC and Mac) currently do not support them and as such are not making the most of the hardware. Effectively meaning Duo's are still just as fast (Maybe not for doing multiple tasks).
 
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