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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

Alexa 8K!?!?!? If you're at IBC on Thursday let us know!

Recording 8K uncompressed seems highly unlikely. I wouldn't be shocked if they have 8K on the sensor and down sampled it to 4K for recording purposes - though that would still be an awful lot of data even for a Codex.

Jim shook things up, not surprised they're starting to "boil over" ;-)

Cheers - #19

I never said it would RECORD 8K. I was just told by a VERY good authority (I'm not going to say WHICH Arri dealer told me...) that they have an 8K camera coming. I took that to mean, like the F65, it was more than likely an 8K imager recording 4K!
 
How are you going to prepare?

Gotta figure out what to tell customers that no longer want Epic in favor an an 8K Alexa imager. Even with Dragon, that would mean we more than likely wouldn't be the best sensor on the market... However, I agree with others... PRICE might keep some away from the newer Alexa!
 
Brian,

By bad I meant not good for owner operators. I also meant I hope not because RED has always been the innovators and this means they will be behind in the game now if this is true. I don't personally care how many camera's there are, I pick based on the job and material I'm shooting... Don't jump to conclusions...

Matt, I couldn't agree with you more! As many of us know, it's TOUGH out there for the owner/operator. Frankly you must own gear to be competitive. The rental houses (at least in my area) are so expensive, and so out of touch with the marketplace, you can't afford to rent gear and still make a living. I agree... if true this is scary for me too. I've already gone $30K in the hole with my Epic. I'd hate for this to be another potentially negative factor. I'm one that believes in the right hands ANY camera can look great! I've made DVcam look good! (In the past). Like you, I CHOOSE to use Epic. I personally think it has the best image of anything I've ever used. The camera is so good it allows me to concentrate and focus on lighting and composition rather than limitations of what it will and will not do and how to compensate for that!

New cameras are always a 'threat' to your established business. The owner/ops of any camera will try to persuade their customers to use what they now own. I get that. I do that! With another 8K sensor on the market, it would make it increasingly tough for us. I fight the Alexa battle every day now. I use resolution and DR as my weapons... I hope I still can!

I also believe it would be an 8K imager with a 4K recorder. I guess I just wasn't clear on that in the original post.
 
Why would this change the want for Dragon or Epic guessing you have never worked with F65 8k sensor for derived 4K workflow. And the F65 workflow is still beyond data hungry then my Epic workflow.
Your also going to pay quite a bit more when it does come out. Dragon is already happening.
 
Panavision now puts out vaporware? Wait... I thought that was RED's job? ;-)
 
New ARRI rumor:

ARRI will drop a new smaller camera than the popular Alexa at IBC that will have CF card recording internal capabilities and have off camera recording ready to roll from companies already working with ARRI such as Codex.
 
Jim and RED have obviously had a huge impact on the industry, but that's only part of the story. The economics of our industry are in serious upheaval due to a whole list of factors which is impacting budgets regardless of camera rental rates. There's still a certain amount of high value content made with decent budgets, union crews and rented gear. For that part of the business the owner/op is typically not their vendor of choice unless the DP they wanted anyway happens to own a camera that suits their show.

The rest of the market has been racing to the bottom for years now with video on DSLRs and $3,000 camcorders considered "good enough" for a huge range of projects. With the swelling interest in producing motion content for web distribution rather than broadcast (where actual engineers followed set specifications) few producers are willing to devote limited resources to a camera that makes a better picture than the distribution medium can exhibit. Camera geeks like us understand that starting with a better image leads to a superior result even after heavy compression, but that differential is simply not an issue for the vast majority of producers and their clients.

Its also worth noting that even if budgets had not eroded, the number of "proper" shoot days per year is relatively static which means the number of camera rental days per year is roughly the same as it was when there weren't 10,000 RED cameras out there. Increased supply without commensurate increases in demand places downward pressure on pricing - simple economics. This has created a secondary dynamic where owner/ops struggling to make payments start offering "fire sale" pricing to survive which only exacerbates the problem.

Its not all negative though, the alternative distribution apparatus is starting to mature and invest in higher quality production and the CE companies are rolling out UHD to spur people to purchase new displays so there will be at least some renewed interest in higher resolution imagery.

Cheers - #19
 
OK, let's say more "8K sensors" make it to market. Whether 8K converted to 4K is better than 6K native and built in algorithms or designs rolling off highlights is better than more dynamic range will be debated in more threads than any of us can count...

It all comes down to the skill of the cinematographer. What you do with the tools you have available.
Are you marketing what you own or the quality of the image you produce?
If he answer is the equipment, you are more of a rental house than an artist.

RED makes digital cinema affordable for an owner/operator.
Owning your camera versus renting means that every day of your life, you can experiment - play around.
Become an expert in knowing just what image you can capture in what conditions.

Again, the tools available to us continues to advance. That is not to be feared.
Embrace it. Concentrate on making images that exercise the technology to the limits. Build your image portfolio.

Let the guys that need to pay 4X the cost based only on the equipment they need to rent prove that they are worth the difference.
 
i would be damned, if ARRI comes out with 8K sensor. Its way ahead of their "milking the 2.8K until 4K" plan. If it happens. Not bad for all of us :)
 
My advice to everyone is be prepared for anything moving forward. There will be more cameras coming from usual suspects, DYI cameras, and upstart companies we haven't heard about yet.

I suspect Red will keep pushing the envelope and staying relative for a long time. Owner/operators will have to be smart about business models. The industry is changing.
 
What I think is that, there is a RUMOR, that Blackmagic, Leica and probably Arri are using This 70MP sensor for the cameras, which is more like 10K but at only 3fps, so, doesn't mean they will deliver the full resolution, since the cameras, I think, they don't have that kind of computer power. I think is more like 4K, but I could be wrong...
 
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"VERY good source."

:thumb_postwhore:

hahaha. Okay, so I overdid the smiley face, it was a good laugh.

I've heard from a VERY good source that Arri is announcing an 8K Alexa on Thursday at IBC! It would be shipping by NAB 2014 time.

I would like to know if this is true, so if someone at IBC can let us know, that would be appreciated.
 
I lost a job to a kid with a 5d last week...??? So I'm far from worried about a 8k Arri. :)
But Mark, haven't you heard? The Magic Lantern firmware makes those Canons as good or even better than anything RED or Arri have released! :D :D
 
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