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ADIDAS commercial, Epic Dragon meets LOMO Anamorphics

Demetri Zuev

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Hey guys!

Here's a commercial I directed for Adidas that we shot on Epic Dragon using a range of LOMO Anamorphic lenses as well as some Macro glass.

Hope you like it and ready to answer any questions you might have.

 
Really liked this Demetri, great work.

The watch shot around 0:49, awesome. Was that some sort of body mounted rig or talent held?

That particular shot is actually a hand mounted BM Micro camera rig, but don't tell anyone :001_rolleyes:
 
Very cool. Nice locations, rhythm, sound, pacing.
 
It looks amazing - great use of locations.

how did you rotate the camera?

Thank you Vedran!

If you mean the white tunnel shot - we had a steadicam operator who rode a Segway and he was just turning the whole thing clockwise while following our lead
 
loved it. what was your camera set up like for running shots?

Thanks Sulekh! Almost every running shot was captured by our steadicam op who rode a Segway, the camera was fully rigged with wireless video signal, wireless FF, mattebox, filters etc

Some shaky running shots were captured completely handheld, the DP holding a camera by a top or side handle
 
Just when the get-up-early-and-go-running spot is getting stale, you blow off the dust. Super job on all fronts.
How many shooting days? How large was the crew?
 
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