Nick Morrison
Well-known member
- Joined
- Nov 9, 2011
- Messages
- 9,141
- Reaction score
- 50
- Points
- 48
- Location
- Brooklyn
- Website
- www.smallgiant.tv
Hey guys, History was kind enough to ask me to tackle A Very Shelby Xmas. Here's the campaign. All shot on Scarlet with mostly Contax primes, but also a 10-100 Zeiss Vario-Sonnar and a Hasselblad prime.
We were on a tight budget, and I was ambitious...I wanted to get as many spots in the can as I could. I was lucky enough to work on the launch of The Legend of Shelby the Swamp Man this summer (got huge ratings!), so I really wanted to keep the momentum going for them. So I went all in!
I'm happy to report the campaign was well received, and the "Mud Snowman" in particular seems to have touched a nerve! It's most people's favorite (mine included), and was the spot History led with on air (both cuts were pushed, the original and the Tim Burton "alt").
This campaign features all "one take wonders", each spot is one continuos take w/out a single edit. We thought that would make them funnier. What I loved is this device really forced us to focus on technique. The result is some spots ended up channeling a bit of Tim Burton, others some Michele Gondry, others a pinch of Spike Jonze. All in the name of fun. The challenge was "nailing" these shots, which was hard. One of our assistants believes we may have done over 1000 takes...to get these all in camera. Not sure if that's true, but it's probably close.
Graded by Reduser's own Jake Blackstone. DP'd by my friend Jay Gillespie. Shot over a weekend. All spots made air the following weekend (so all post was done within a week!).
Shot on location on a friend's farm. Hope you enjoy!!! Happy holidays all!!!
WRITER/DIRECTOR: Nick Morrison
DP: Jay Gillespie
ART DIRECTOR: Marco Cousins
GRADE: Jake Blackstone
A VERY SHELBY XMAS - MUD SNOWMAN (TIM BURTON "ALT")
A VERY SHELBY XMAS - MUD SNOWMAN
A VERY SHELBY XMAS - TURTLE SOUP
A VERY SHELBY XMAS - CHRISTMAS TREE
A VERY SHELBY XMAS - BOAR
A VERY SHELBY XMAS - PIRATE SHIP
A VERY SHELBY XMAS - WREATH
A VERY SHELBY XMAS - TURTLE SOUP "ALT"
NOTE: These spots are full of "easter eggs" - ie embedded with inside jokes for Shelby's legion of fans. You may need a bit of a "code" to get all the references, so here goes:
LANGUAGE
1) Shelby speaks his own "language". "PAW PAW" means "DUDE", and "TONI RONI" means awesome. Like "hey PAW PAW" and "this boat is TONI RONI"
DETAILS
2) Shelby loves his pup "Willy Dog", lives on a pirate ship, drives a tractor dangerously, drives his aluminum speed boat even more dangerously, loves to eat Turtle Soup, and has a thing for boars. And obviously he lives in the swamp.
We were on a tight budget, and I was ambitious...I wanted to get as many spots in the can as I could. I was lucky enough to work on the launch of The Legend of Shelby the Swamp Man this summer (got huge ratings!), so I really wanted to keep the momentum going for them. So I went all in!
I'm happy to report the campaign was well received, and the "Mud Snowman" in particular seems to have touched a nerve! It's most people's favorite (mine included), and was the spot History led with on air (both cuts were pushed, the original and the Tim Burton "alt").
This campaign features all "one take wonders", each spot is one continuos take w/out a single edit. We thought that would make them funnier. What I loved is this device really forced us to focus on technique. The result is some spots ended up channeling a bit of Tim Burton, others some Michele Gondry, others a pinch of Spike Jonze. All in the name of fun. The challenge was "nailing" these shots, which was hard. One of our assistants believes we may have done over 1000 takes...to get these all in camera. Not sure if that's true, but it's probably close.
Graded by Reduser's own Jake Blackstone. DP'd by my friend Jay Gillespie. Shot over a weekend. All spots made air the following weekend (so all post was done within a week!).
Shot on location on a friend's farm. Hope you enjoy!!! Happy holidays all!!!
WRITER/DIRECTOR: Nick Morrison
DP: Jay Gillespie
ART DIRECTOR: Marco Cousins
GRADE: Jake Blackstone
A VERY SHELBY XMAS - MUD SNOWMAN (TIM BURTON "ALT")
A VERY SHELBY XMAS - MUD SNOWMAN
A VERY SHELBY XMAS - TURTLE SOUP
A VERY SHELBY XMAS - CHRISTMAS TREE
A VERY SHELBY XMAS - BOAR
A VERY SHELBY XMAS - PIRATE SHIP
A VERY SHELBY XMAS - WREATH
A VERY SHELBY XMAS - TURTLE SOUP "ALT"
NOTE: These spots are full of "easter eggs" - ie embedded with inside jokes for Shelby's legion of fans. You may need a bit of a "code" to get all the references, so here goes:
LANGUAGE
1) Shelby speaks his own "language". "PAW PAW" means "DUDE", and "TONI RONI" means awesome. Like "hey PAW PAW" and "this boat is TONI RONI"
DETAILS
2) Shelby loves his pup "Willy Dog", lives on a pirate ship, drives a tractor dangerously, drives his aluminum speed boat even more dangerously, loves to eat Turtle Soup, and has a thing for boars. And obviously he lives in the swamp.
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