A tribute to Jim...

[Andrew Benz]

Yay! Italians do it better!

ehm, ok not ALL italians ...

Whatever. Way to go Corrado!

Everything that I have seen from you, Corrado and Creativepoolfx connects with me on many levels. Just beautiful...

http://www.lumavfx.com/movies/ALWAYS_READY.mov

I love this spot. But I have always leaned towards the European aesthetic, not focus groups hammering away all creativity to shit so the least common denominator is all that is left.

Being able to see work like the above and the heart felt tribute to Jim and Team reminds me what is possible when passion is nurtured and not strangled.

 

[Ketch Rossi]

I did and posted in the same box... offered you a job!

Jim

Complimenti Corrado,

prendi la palla al volo e vieni a visitarci in California per un po', dai che casa ce l'hai gia'.

Ciao bello.

KETCH ROSSI

 

[Simon Valderrama]

thanks!

thanks!

Everything that I have seen from you, Corrado and Creativepoolfx connects with me on many levels. Just beautiful...

http://www.lumavfx.com/movies/ALWAYS_READY.mov

I love this spot. But I have always leaned towards the European aesthetic, not focus groups hammering away all creativity to shit so the least common denominator is all that is left.

Being able to see work like the above and the heart felt tribute to Jim and Team reminds me what is possible when passion is nurtured and not strangled.

aw, just read this now...
many thanks! really happy you like my work!!
i also feel your pain, as my creativity is everyday strangled by focus groups and psycho creative directors inside advertising agencyes, i'm quite stressed up!

here's a link to my latest spot for IKEA, didn't came out as effective as always ready but was a challenging production anyway:

http://current.com/items/88850965_ikea_environment_sustainable_lifestyle_ad

thanks again!

on a side note, ALWAYS READY was shot using a tiny Sony TRV-900 ...