A strange but totally awesome commercial

[Mark Collins]

Ikea

Basically, IKEA let 100 cats loose in one of their stores to see what would happen, and then shot the whole thing on various cameras, including what looks like some Arri 435's.

Still, absolutely awesome.

 

[Kwan Khan]

Excellent

 

[sander kamp]

Love it.

 

[Martin Weiss]

They just put the 60sec version up: http://www.youtube.com/user/IKEAcats#p/u/0/Z7vXP3tHzhA

 

[DCC Erickson]

Cats rule YouTube

 

[Sam Taylor]

For more entertainment value, they could have released ten dogs as well!

 

[Michael Moreno]

Wow all that nonsense
and the ending is just...
Beautiful.
More beautiful than anything I've seen at the movies
in some time...
Sad. Just sad.
Bravo guys.
And Im not a cat lover. Im a hater lol..

 

[Raul Gonzo]

All I could think was- someone is gonna buy something and then get home and say,
"What smells like cat pee?"

 

[Joshua Brown]

Im just impressed they shot it (partially albeit) in film. With such unpredictable subjects that could get pricey FAST. Great spot though.

-JABrown