$525 million for 4K digital cinemas coming soon

[Roberto Lequeux]

1080 resolution screens at home and 4k at the theater feel right. How many houses have 1080 TVs now, and how long did it take? The "switch" isn't over. I doubt that 4k screens will come to homes soon other than possibly as a high end exclusive item for those with serious setups. There needs to be a noticeable difference between the average home and the local theater, or they'll need to lace popcorn with crack.

If this moves ahead and we start 2010 with 2,500 adding 500 a month... that will be very good selling point for Red over the likes of the F35, the new Arri, and all others that said 4k was a waste of time.

I guess 4k finishing isn't impossible for smaller films. What would be involved?

What comes to mind is making sure you can get your VFX's rendered at (and for) 4k. The only other thing I can think of is to use a 4k friendly finishing software and to have to rent a room with a proper 4k projector for your colorist to spend a few days tweaking the 2k grade at 4k. Not a walk in the park but it seems like that is "all". Anything else?

 

[dino g]

next innovation in home theatre is 3d not 4k...everyone (manufacturers) will have them for sale at sub $4,000.00 in less than 18 months. ( with a partner we own the world's best 3D surfing footage and all the relevant companies are fighting over the license for our content to show on screen at the best buys of the world, thats how i know)...4k is still a very very insider term, like streaming media was in 1995...it just takes time for everyone to catch up...

congratulations! good news is, if you are reading this, you are already in the 1/1000% of the world that knows or cares now...your job is to profit from it, because if you don't some one else will.