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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

50% Avid Media Composer Price Cut

YES! That's what I wanted to see!! Does MC support the Analogue Mojo? I hope they've got the price point right - although as they are EOLing Xpress Pro I think the upgrade from Xpress Pro 5.5+ to MC should be cheaper (more in keeping with the Version upgrade cost of Xpress Pro - about $50).
 
Avid is still in the game!!!

Good move Avid!

Dave
 
Can't find that $500 upgrade on the site yet...

I still think Avid is unmatched in Media Management a simple editing efficiency... But it has certainly fallen behind in some other aspects - I hope they keep on top of it.
 
This is an excellent move by Avid. What a shocker (to hear XPress Pro is end-of-line) but to price Media Composer more competitively... good move. Now let's see them add native R3D support and they'll really have something here...
 
Sycophant said:
Can't find that $500 upgrade on the site yet...
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Yeah, they don't have it in the store yet. They do have the full version price reduction in the store.... but I'm assume that was a simple alteration of data where as the inclusion of the $500 upgrade would require a little database work.
 
Long overdue strategy change - but it'll probably save their base from leaving. They may have just saved themselves. New management appears to be a good thing.

This is where then industry is heading... lower cost apps, higher volume. All editing programmers working on one killer app.
 
Well they were in an impossible situation before. Xpress Pro was a good app, but was software limited in ways that just annoyed people. They couldn't open up those things in Xpress Pro without upsetting their MC users.

Best option was to dump Xpress Pro and bring MC down in price.

I imagine it was a pain in the ass to manage as well, two apps that share essentially the same core code but have programmed feature differences.
 
Barry Green said:
This is an excellent move by Avid. What a shocker (to hear XPress Pro is end-of-line) but to price Media Composer more competitively... good move. Now let's see them add native R3D support and they'll really have something here...
Click to expand...

I'm sure they'll figure it out - but I can't see how Avid can have native R3D support.

The way Avid manages it's media means there's probably always going to be a lengthy import process, whereas FCP simply links to whatever media you point it at and uses whatever QT codecs it has available to decode it. However perhaps an Avid import process can be streamlined, or even backgrounded in some way? So that the metadata is carried natively, and the media imports seamlessly and without tying everything up.

I'm sure the kids in Tewkbury have some idea of what they'll do.
 
I don't see how slashing the price on an already overpriced app is anything great. If they had made their pricing a little more competitive (the price it is now) from the get-go on the launch of the Media Composer software, a 50% slash to stay competitive WOULD be a big deal.

Avid still hasn't figured this out.

For those that were ready to buy MC for $5k yesterday, congrats on getting a tremendous discount today.
 
It's not the slashing the price so much, as the elimination of the unnecessary intermediate step that was Xpress Pro. Since MC has been available as software-only Xpress has been a sort of lame duck... It does almost everything MC does, except those things that they've deliberately limited - but while those things are great features, they weren't quite worth the extra money that MC cost... At least that's how I saw it.

Ideally with less complication in their product offering for standard NLE work (it's all MC now, with just some hardware options), then they can focus on improving that product and not worrying about how to structure the feature-tiers between Xpress Pro and MC for new features.

What I'd personally like to see from Avid next is third-party hardware (Decklink/AJA) - although their existing hardware products work very well, they are pretty heavily priced considering the other options that exist in the market.
 
Sycophant said:
It's not the slashing the price so much, as the elimination of the unnecessary intermediate step that was Xpress Pro. Since MC has been available as software-only Xpress has been a sort of lame duck... It does almost everything MC does, except those things that they've deliberately limited - but while those things are great features, they weren't quite worth the extra money that MC cost... At least that's how I saw it.

Ideally with less complication in their product offering for standard NLE work (it's all MC now, with just some hardware options), then they can focus on improving that product and not worrying about how to structure the feature-tiers between Xpress Pro and MC for new features.

What I'd personally like to see from Avid next is third-party hardware (Decklink/AJA) - although their existing hardware products work very well, they are pretty heavily priced considering the other options that exist in the market.
Click to expand...

We're on the same page, Dylan. Xpress being EOL is a good thing. But the elimination of XPro is exactly the reason why the new MC pricing is not enough. They should have made it $1999, at the most.

I know this is better than the days of taking out a second mortgage to buy a Media Composer system. That being said, there are too many NLE alternatives out there, I don't think they're doing enough for the customer. (Especially taking away a more "economical" option, then not bridging the gap a bit better.)
 
David Birdy said:
Avid is still in the game!!!

Good move Avid!

Dave
Click to expand...

I m not so sure.

Xpress and MC (even Phony) are catastrophic media managment platforms. DS is the only contemporany tool but tooo pricy. FCP is still the best for the biggest part of the NLE market : creative editing and media management (not high end).

AVID policy designed to kill Xpress (Imovie with edl):

Existing Avid Xpress Pro customers can upgrade to Media Composer software for $495 USMSRP. Avid will continue selling Avid Xpress Pro software through the end of Q2 2008, and offer support for the product through March 17, 2013. However, effective today, Avid will no longer sell support contracts or offer any further software upgrades for Avid Xpress Pro.


I expect much more from this great company!!!


See you

Pat

AVID XPresspro/MC/Phony/DS user
 
unfiltered said:
We're on the same page, Dylan. Xpress being EOL is a good thing. But the elimination of XPro is exactly the reason why the new MC pricing is not enough. They should have made it $1999, at the most.
Click to expand...

Granted, it could certainly be cheaper. I find the huge education discount (90%!) to be a bit weird too, and so prominently advertised and easy to get, it's almost like they're encouraging people to buy that when they aren't really entitled. Why not split the difference a bit? $1750 for MC Soft, or $450 Edu?
 
If anyone wants MC for 1700, i have a brand new in box full retail Xpress Pro version 5.7.2, unregistered, which I'll let go for 1200 or best offer.
 
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