Craig Parkes
Well-known member
But... best thing is - know your end market and (if they have them) your delivery requirements.
This. If you can ascertain your primary market and acquire for it thats best. Acquisition frame rate should be decided upon firstly by production requirements, while taking primary deliverables into consideration, then ancillary markets for your content.
The ever growing issue I guess is just how fractured those ancillary markets are (especially when you include web), and the financial fall out to your business model of having barriers to sell into secondary markets if your primary market isn't as successful as you had hoped.
Great or unique content doesn't face this issue nearly as much, because great or unique content will overcome the technical hurdles in most cases or is handed a set of deliverables before they start. Independently produced 'Cost effective content' whatever that may be, needs to take a much closer eye on easing the path of delivery so that you not only maximize returns but maximize returns quickly.
I guess my answer is more 'If your project is completely on spec, and you aren't following fast motion, then 23.98 acquisition has technical advantages delivering to all territories, but technical hurdles when shooting. Ensuring you have a smooth road in post is important, but not if you compromise production by foisting an acquisition frame rate not understood by your crew onto them for the preception of potential sale further down the line.'
If you're that crew, the ultimate answer is to ideally understand all acquisition formats and their implications, but failing that shoot what you know.
There is no right answer (except when you have network deliverables and a contract!), but listening to someone else who doesn't know your exact circumstances is probably always the wrong answer.