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14 Millon Views on Facebook - 60 Days HACKS

Nick Morrison

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Hey guys, very proud to present this digital campaign we created for A&E, to promote their hit docu-series "60 DAYS IN".

To our utter surprise, this series went VIRAL on Facebook, and got over 14 MILLION VIEWS!!!

Shot on two Epic Dragons at 6K, in our studio. Lenses were Contax primes, as always.

Dailies grade by Jake Blackstone, as per usual.

From the beginning, these digital spots were designed to get the word out on Facebook. They took the "makeup" tutorial, and flipped it on it's head, showcasing how women in Prison do makeup (where they have no access to cosmetics). We also did a hack showing how tattoo guns are made, and another focusing on the versatility of dental products.

Overall, these were a BLAST to work on!!

This campaign was also the FIRST THING we ever shot in our small studio, which was encouraging.

ENJOY!


4.3 Million views
https://vimeo.com/186172866


7.8 Million views
https://vimeo.com/187611288


1.1 Million views
https://vimeo.com/186172865


746K views
https://vimeo.com/186172868


40K views
https://vimeo.com/186172867
 
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