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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

New camera from Sony

Sony has made some big announcements today including:

1) Camcorder for life: New SRW-9000 ships today at affordable price point and with future upgrade path to 35mm sensor and memory recording.
2) Open and Efficient File-based Workflow with MXF and SR Lite
3) Workflow Benefits with EDL data and color correction using CDL files
4) Delivery of new SR memory as media of future
5) Strong tape archive strategy and realignment of media pricing

Read our blog posts about the announcements here: http://blog.abelcine.com/2009/11/25/...proof-roadmap/

And also check out our hands on review by Abel's Andy Shipsides and Jesse Rosen here: http://blog.abelcine.com/2009/11/25/...-the-srw-9000/
 
It's amazing that Sony can keep repurposing the old 1/2" tape format -- I guess Betamax won the videotape war over VHS after all!

Once they go to memory recording, won't that thing be unnecessarily big with that tape deck in it, or are they saying that the HDCAM-SR deck inside will be converted into a data recording tape format?
 
David Mullen ASC said:
It's amazing that Sony can keep repurposing the old 1/2" tape format -- I guess Betamax won the videotape war over VHS after all!

Once they go to memory recording, won't that thing be unnecessarily big with that tape deck in it, or are they saying that the HDCAM-SR deck inside will be converted into a data recording tape format?
Click to expand...

It is an upgrade path. Think modular.
 
Sony does very well and does not need reinventing. Their cameras are everywhere... I used them for years and they are reliable and last for years in daily use. I love the RED cameras, but there is no need to trash Sony just cause you love RED. The more camera system out there, the better.
 
At the television studio I work for, 99% of the clients still require Beta SP. Not even DigiBeta.

Even though the motion picture industry pushes the advancement in technology, the broadcast world is still using formats from the 80's and it doesn't look like its going to change anytime soon.
 
Sony's game is You spend money.
Red´s game is You save money.
 
Sony camcoder

Sony camcoder

Well it's an obvious thing to do to keep your existing post production tape format alive..

Something that Panasonic decided not to do. But did anyone say how much?
 
i've never seen any company announcing about an announcement.. They even put a count down timer on their website.. Really.. Thank you RED for changing everyting.. What you did is not only a camera..
 
Stuart English said:
Well it's an obvious thing to do to keep your existing post production tape format alive..
Click to expand...

Well, yes. Especially when it's the most widely supported and highly accepted standard for exchange, program delivery, mastering, and archiving.

Not everything in the camera industry is about digital cinema, regardless of what people here seem to think.
 
HDCAM SR

HDCAM SR

Well, yes. Especially when it's the most widely supported and highly accepted standard for exchange, program delivery, mastering, and archiving.
Click to expand...

I'm not saying that it wasn't a smart move for them, to put their successful high end post format out into the field, I'm just wondering why it took so long...

And it's interesting that Panasonic didn't do this when their D-5 format was in that position. But anyway, how much is this new camera?
 
I agree that Sony Bashing here is not required. Most of us have used and made good money out of Sony kit over the years.

As a company we own a Red One and we love the pictures, however as we shoot LOTS of Ob Docs we use Sony HDCAM and HDV cams way more than our Red. Now hopefully once Scalet and Epic start shipping, the balance will swing the other way :smile5:

What is for sure is that Red have created BIG waves at Sony and Panasonic and this can only be a good thing!

Best wishes

Scott
 
David Mullen ASC said:
It's amazing that Sony can keep repurposing the old 1/2" tape format -- I guess Betamax won the videotape war over VHS after all!

Once they go to memory recording, won't that thing be unnecessarily big with that tape deck in it, or are they saying that the HDCAM-SR deck inside will be converted into a data recording tape format?
Click to expand...

I think it will be solid state or hard disk, but may be similar in size to the tape drive. The interesting thing is the current and future data rates 880mbps now (tape) and 5 gbps in the future.

Mohammed El Sharqawy said:
i've never seen any company announcing about an announcement.. They even put a count down timer on their website.. Really.. Thank you RED for changing everyting.. What you did is not only a camera..
Click to expand...

Maybe you missed the RED announcements for the October 30 announcement (and the announcement of the Nov 30 announcement?) No countdown timer but thousands of posts by Redusers about it.
 
Stuart English said:
Something that Panasonic decided not to do. But did anyone say how much?
Click to expand...

Based on the Sony UK video and the press release, I expect in the US$75-80K
range. That would be for the entry level camera.

For users who require further creative performance, a variety of option cards can be added, allowing you to benefit from full-bandwidth 1080 RGB 4:4:4 capturing, SR Motionvariable frame rate capturing and recording, S-Log Gamma, and additional signal inputs and outputs.

Adding the boards will obviously add to the cost.

No details on what the SR Media option will cost if you want a data only camera or the cost of the 35mm Sensor upgrade. You would assume that F23 owners would also benefit from the sensor upgrade program and that a Data Mag based on the SR Media will be available for the F23/35 at some point.
 
I'd say Sony is getting ready to adapt. They still have a huge impact on the broadcast television industry and have a decent market share in other areas as well such as digital cinema and episodic television. Their formats have been very robust, their cameras reliable for the most part, and overall they have a lot of loyal customers. The only problem I ever really had with Sony is that a lot of things are options. You want XYZ features, oh that will cost you extra. Not as much of a big deal for the big boys, but for smaller shops it can be.

So, I see Sony perhaps recognizing that things are changing in the industry. Budgets are shrinking, producers are electing to go with cheaper technology. Not across the board, but in some segments of production. I'm sure they want to keep some of that market share in the future, so I believe they will gradually shift to more affordable technology and formats. Although high end acquisition may not be a huge percentage of sales for Sony, I'm sure they are looking at ways to stay relevant in the next 10-20 years.

As of right now, what RED offers and what Sony offers really only overlaps in a few areas. RED doesn't make a 2/3" broadcast camera yet. They don't make decks or digital recorders. Sony still has a place in this world. What will hurt them is if they don't react to the marketplace in time. They have to be able to see where things are going, what the customer base is demanding. I'm sure they have smart people trying to figure all of that stuff out. Competition is good, especially for the end user.

With this new camera release, I look at what it does and file it away as yet another tool that may be appropriate for a certain job someday. There's no perfect tool for all jobs....yet.
 
Back to the Future
70ISP.jpg
 
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