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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

How was this done?

Tom Lowe

Tom Lowe

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digitalfx posted this on twitter (he always posts good stuff), and I'm trying to figure out how it was done?

http://www.cinema.philips.com/?ls=gb_en

My guess is that the entire thing is CGI, but who knows. It looks very photo-realistic.
 
I've worked with Adam doing this before it's literally what you see when you click on the little markers.

People are standing still. You starch their clothes in wooden glue so they could stand by themselves. You give supports of different kinds so people can be in what then seems to be uncomfortable situations. You shoot with motion control and get clean passes etc. You have a lot in camera with obvious being prepped and what you didn't have time to set up you post in as CG.

Simple but neat.
 
Nice...
 
Nifty piece, really grabs your attention.

I like the way it's been formatted for web. Good ideas, like having the credits play as a small flash file while the main picture loads. I know it's geared to make me buy a Philips TV, but more than that the ad gets me thinking about what makes for good, cinematic presentation online. They do a lot of things right here.

Although I'm dubious about this whole "ambiLight" concept...
 
I would bet my pocket money that this is a number of bullet time rigs with hidden joins, and some cg gags to sell it.
 
wicket said:
I would bet my pocket money that this is a number of bullet time rigs with hidden joins, and some cg gags to sell it.
Click to expand...

As I said I've already done several ads with this technique myself as director and also with the director of this piece.

I know all they guys that has done this one - so my explanation sticks :beer:
 
Yes, there are some sequences that are definitely camera arrays and not just people standing still. In fact, I'd bet the majority of set-ups were camera arrays (bullet-time rigs). They're actually easier to set up and give more consistent results with less strain on the talent. There was a lot of effort put into this piece, very well done.
 
weirdcrew said:
know all they guys that has done this one - so my explanation sticks :beer:
Click to expand...

Interesting. Do you know this specifically for a fact on this exact piece? Seems to me that multi-camera rigs would be far easier and more reliable.
 
Jeff Kilgroe said:
Interesting. Do you know this specifically for a fact on this exact piece? Seems to me that multi-camera rigs would be far easier and more reliable.
Click to expand...

I've done so many I can tell in an instant.

To do it for the web started with this one that I did 6 years ago - it was for the web and won gold lion in Cannes :)

http://demo.fb.se/e/ikea/dreamkitchen/site/default.html

It's not really up anymore but then it was interactive and you could click your way into the different kitchens etc. It's of course very lame to what this one is hahahaha but it was 6 years ago. I did one more after that but can't find it (unfortunately since it was a lot more elaborate, of course) and I know IKEA did 2 more after that.

So yes I can say with hand on my heart that it's how it's done.
 
Andrew Walker said:
Very cool piece. There was a little inaccuracy that I saw. The casings on the M16 were flying towards the camera on the opposite side of the ejection port.
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It's because the director never went to the army as all of us other swedes had to at that time hahaha
 
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