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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

ADOBE Stepped up....who's next?

Chris Parker

Chris Parker

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Adobe has now done (and will continue to modify) what needed doing. Unfortunately, not many people use their editing software. Yet. It sure is good to see a rep from Adobe on this forum.

Where's everyone else? Well, MichaelIP has been a great member here for a long while and we know AVID is always working hard to improve their RED workflow. Are you guys planning on going native with .r3d Michael? Sure would be nice.

And Apple, well they have been silent since they had the keys to the castle handed to them from RED at the get-go. I still expect BIG things from Final Cut Studio 3.0. Like full native .r3d support (not fake native as it is now), from Final Cut to Color and back again. If they don't do this (or buy ADOBE) then Final Cut is doomed. I think they will step up though, but lately my confidence in this sector of Apple is diminishing. Apple, where are you? Are you here? Are you listening to us? Do you truly only care about phones and iPods now? Do you not see how Final Cut Studio drives your hardware sales to some degree?

And what about the color software companies? Is Scratch going to remain the only native game in town, or are the Baselights, Pablos, etc. etc. going to offer native .r3d colorizing in the near future?

And my biggest question to ALL of you is this....can you keep up to RED? And RED, are you going to freely distribute the necessary tools to EVERYONE so that they can all keep up? Would be nice if when working in any application, we can just select the REDCode format that the master was shot on, be it REDCode 28, 36, 225, or whatever, and begin working natively. Adobe sure has hit the nail on the head. Work natively, one-click to bump down resolution for quick work. One-click to bump up resolution for fine work. All native. That is the ticket, and I want to know who else is going to offer this....I can't believe as big as RED is in our industry now that ALL companies don't have a 'MichaelIP' or a 'Mitch Gross' dedicated to this forum.
 
apple is biulding ipods....

they made more money in the i tunes store last year than if every final cut user in the world upgraded.....

a publicly traded company where the bottom line is money....
final cut is low priority....compared to other products
 
Is the Adobe Premiere RED .R3D file support out? If so where?
 
mdharrington said:
apple is biulding ipods....

they made more money in the i tunes store last year than if every final cut user in the world upgraded.....

a publicly traded company where the bottom line is money....
final cut is low priority....compared to other products
Click to expand...

Not to get into it too much, but I have noticed the huge increase in dissatisfaction with FCP lately. It used to be worshipped, but I see more articles, forum posts and podcasts lamenting the slow and buggy evolution of FCP. Meanwhile the supposedly "dead" Avid has started aggressively adapting to the new marketplace, and remains a "superior" editing platform. To say nothing of Adobe, which offered an edit system people laughed at 2 years ago, but which will probably begin filling a huge share of the market over the next couple years.

I'm debating about starting my CS4 training now. That plug-in will be music to my ears.
 
End of next week is public beta
 
Eirik Tyrihjel said:
Is the Adobe Premiere RED .R3D file support out? If so where?
Click to expand...

When is ready about 20th of the month should be available for download on RED Support page.
 
Thats good news, might use Premiere CS 4 for my next project then...
 
With all due respect the commentary about Final Cut Pro and Apple's focus is without merit.

I'd be shocked if Apple didn't support .r3d natively in the forthcoming Final Cut Studio update.

Here in a nutshell is what's happening with Apple. I'll keep it pretty high level.

With the transition from OS 9 to OS X Apple had introduced a new programming framework called Cocoa (Ojective C). This was great if you were creating new applications because it sped your development.

However if you had existing apps based on the older Mac toolbox and API you were now looking at something very foreign. Apple created Carbon which was a "cleaned up" set of API that would work under OS X. Apple proved Carbon worked by "eating their own dogfood" and making the finder and other apps Carbon.

The problem here is evident. Maintaining two API is a huge drain on resources. Over two years ago Apple made the decision to push all developers to Cocoa. They had promised that Carbon ascend to 64-bit land but that was killed last year (no Carbon 64-bit apps will be coming)

We all know that 64-bit is available today and paramount in the future. We also know that hefty apps like FCS will need to be 64-bit. "But Apple killed Carbon-64 doesn't that affect them as well?" Exactly.

Apple has been rewriting many of their Pro Apps in Cocoa which is a huge feat but it has to be done for any app that wants to run 64-bit in OS X.

So when people say "Final Cut Studio is getting a bit crusty" or something to that effect it's quite understandable. It's been in maintainence mode for nigh two years now. Final Cut Studio 3 will not only usher in the next evolution of features but it will likely be 64-bit and Cocoa.


In fact Apple played even more of their hand with the announcement of the forthcoming 10.6 Snow Leopard OS.

http://www.apple.com/macosx/snowleopard/

Grand Central- a new API for managing multicore resources. iPods and iPhones are of no benefit here but Final Cut Pro and Logic Studio should love it.

OpenCL- Leverages your programmable GPU in ways that dwarf what Motion does. I expect to see OpenCL become HUGE in FCS. Start saving for that 512MB-1GB mega GPU folks.

Quicktime X- QuickTime X features optimized support for modern codecs and more efficient media playback, making it ideal for any application that needs to play media content. RED codec anyone?


I'm pleased as punch that Adobe is coming on strong. The more competition we have the better the products we have at our disposal. Though don't fool yourselves into thinking that Apple doesn't want to keep their lofty position with Final Cut Studio. They have BIG things in the pipeline here.
 
skipdivils said:
Adobe has now done (and will continue to modify) what needed doing.
Click to expand...

Unless I'm mistaken (and please, Deanan or someone, correct me if I am), all Adobe did was write an application with an open API for rendering engines. Red wrote the plug in, just as Cineform wrote their plug in. The credit for Red support belongs to Red, not Adobe. No offense to Adobe, which is a fine company, but give proper credit where it's due.
 
The credit belongs to Adobe. They are a very valuable partner in all of this and they are far from done with RED support!
 
I've been a FCP user since version 1.2, but they really dropped the ball here - on many levels. I have never used Adobe Premier, but I will be buying it. No question. As far as I'm concerned they deserve my business for stepping up to the plate. From there we will see how the workflow is with it. Over the years I've used Avid, Media 100 and FCP - all with great success. If Premier (in combination with After Effects) even comes close to fulfilling my workflow needs and desires I will be very pleased.
 
skipdivils said:
And what about the color software companies? Is Scratch going to remain the only native game in town, or are the Baselights, Pablos, etc. etc. going to offer native .r3d colorizing in the near future?
Click to expand...

And will any color grading software company finally open its eyes and realize the size of the color grading market for .r3d by getting to the four figures instead of five or six...
 
good point omen. we need one to step up and democratize the finishing just as red is doing with the shooting.

i personally am still surprised that there is not a REDCine Pro application that sells for around a grand and can do what Apple Color can, but with REDCode....
 
omen said:
And will any color grading software company finally open its eyes and realize the size of the color grading market for .r3d by getting to the four figures instead of five or six...
Click to expand...

very good point...
red started a revolution in pricing in the ultra high end

software will soon have to follow....
get your market share now, before adobe and others take it from you.....
 
Why would any company making high end color correction software want to sell it for 4 figures?

What's the incentive? Most of these companies are selling systems, not just software. It's more than a plug and play situation.

Even with a freeish app like Color, how many people have mastered it yet? The others aren't going to be less complex.

There are affordable apps like Colorista and Color Finesse and I suspect there will be more.
 
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