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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

NAB 2008 Analysis

Mezmo, you sound like many diid when the RED camera was announced.

Nobody can judge anything right now until we see the footage off of this device. The track record of RED should indicate that this will be good.
 
My guess is that Red Ray not only uses the Red light frequency, but some method of either recording more info to a standard DVD disc, or it could be a different disc or technology.

HD resolutions for optical discs that utilize the red frequency of laser have been around for quite a while... check out this write up from 2005:

http://videoediting.digitalmedianet.com/articles/viewarticle.jsp?id=32909

Just my initial musings.

-Thor
 
I flew home from Vegas on the red eye this morning and NAB was amazing. I just wanted to give everyone a heads up that next week some time I will be posting a "BEST OF NAB 2008 RED ACCESSORIES" thread. For those that have never been to NAB in 1 word it is OVERWHELMING. Even if you are there all 4 days and try and get to every booth it is almost inevitable you will miss something. I have compiled pictures and information on close to 10 products/companies that offer products which will compliment red production/post and that I was completely blown away by. As many of you may know I have a strong background working the best cine gear there is to offer and I have only recomended products that I feel meet a high enough quality/function level that they will give buyers years of great use. That said all of the products I was blown away by are priced very well with some being incredibly cheap. The choices for red owners is growing quickly and my excitement level of all the great offerings is extremely high.

I have some business items to deal with first so I will not be able to get this out until sometime next week as putting it all together will take quite a while. I am confident though that many of you will find it to be a very valuable resource.

Exciting times.
 
Finner said:
I flew home from Vegas on the red eye this morning and NAB was amazing. I just wanted to give everyone a heads up that next week some time I will be posting a "BEST OF NAB 2008 RED ACCESSORIES" thread. For those that have never been to NAB in 1 word it is OVERWHELMING. Even if you are there all 4 days and try and get to every booth it is almost inevitable you will miss something. I have compiled pictures and information on close to 10 products/companies that offer products which will compliment red production/post and that I was completely blown away by. As many of you may know I have a strong background working the best cine gear there is to offer and I have only recomended products that I feel meet a high enough quality/function level that they will give buyers years of great use. That said all of the products I was blown away by are priced very well with some being incredibly cheap. The choices for red owners is growing quickly and my excitement level of all the great offerings is extremely high.

I have some business items to deal with first so I will not be able to get this out until sometime next week as putting it all together will take quite a while. I am confident though that many of you will find it to be a very valuable resource.

Exciting times.
Click to expand...

Looking forward to your invaluable report! :sorcerer:
 
So.... I wasn't there but here's something I'm curious about - what if the Red Booth presentation was actually played back from a "Franken-Ray" prototype Red Ray box and no one noticed?!

My gut says no as Red would have loved to tout that as a surprise at the end of each viewing, but still, the mind wanders.... :)

Paul
 
Thanks Jeff for a very informative and well considered post. My experience of NAB was similar to that of a blind man watching the sunset over the ocean, relying on those around me to describe the magnificence and the beauty. Thank you for such a comprehensive impression.
BTW. Looking forward to your post Finner when you get time.
 
Even if Red does manage to do what no other Disk system on the
planet does, you still have to attach a Quad SDI compatable projector to the thing in order to get your 4K picies. $100K at the moment.
Mezmo
 
Displays

Displays

Even if Red does manage to do what no other Disk system on the
planet does, you still have to attach a Quad SDI compatable projector to the thing in order to get your 4K picies. $100K at the moment.
Click to expand...

Yes, that is true. But RED-RAY gives display manufacturers the signal that 2K and 4K can be volume markets :red_bandana:

Sony had a nice 3 chip 2K projector at NAB for $40K list, VPL-FH300L.

All the projectors guys are pretty excited about RED-RAY you can imagine.
 
Hi Stuart,
So your saying RED RAY is intended for Large Venue projection
applications.
Any hint, any snippet of info you'd care to mention on how your
going to achieve this would be most welcome.
Having a little trouble grasping a concept at the moment but wish
you the best of luck anyway.
Cheers Mezmo
 
mezmo said:
Even if Red does manage to do what no other Disk system on the
planet does, you still have to attach a Quad SDI compatable projector to the thing in order to get your 4K picies. $100K at the moment.
Mezmo
Click to expand...

true, but it also scales to 1080, 720, and SD. We all have access to those. and why burn to $5 bluray discs when you can burn 15 DVD9s? :)
 
Jarred Land said:
i'm glad that the benefits of RED RAY are beginning to sink in.. its one of those things that took a couple days to simmer in peoples minds before the "wholly crap this is special" moment came.
Click to expand...

I'm sure you're right. RED RAY looks to me to be the most important announcement from NAB - for all sorts of reasons.

A couple of years ago I saw a (pretty sceptical) item about the RED ONE in a gadget blog. I persuaded a cameraman friend to put down a deposit. Now he has one of the first cameras in the UK and I have free beer! Reading about RED RAY gives me the same feeling I had reading that original post. Can't wait for this one... (still ordering Scarlet for me though!)

Ben
 
I think I wrote back in april 2006 something along the lines of:

I think on the long term, the codec and compression routines may have an even bigger impact than this camera itself, when/if released.

I sure still stand by those words. RedRay has the hugest impact potential of all news, but to me: surely when playd back from solid state. The 4k DVD solution is (I guess) the consumer way. 64 GB CF cards will be the "pro" for a movie.

Gunleik
 
What fun it is to guess on the capabilities of an empty machined box. The real question is how big is Jim's dream.
Think Billions.
1. The box is a player not a recorder
2. The disk is propriatary
3. To put movies on the disk you need the lic. for the material like the people who currently make release prints of movies. Will this service be the first time Jim and Sony draw up a contract?
(Sony studios who are a huge distributor, not the cam. people.)
4. The box has 4 outputs. could 4 overlapping projectors make a single large screen full? Will this bring the cost of Digital showings down enough for the theatre chains to go digital, perhaps with the help of the distributors who may gain more security through digital distribution?
5. Who will own the company that makes the disks for distribution to all the movie theatres and home theatres who want to show movies in 4K? Will it be called RED Disk?
6. Will the disk include info. on how many times it has been played and or other electronic security to prevent the current process of: Film release/copy on borrowed late night film to tape master/duplication in far east of Dvds. and overshowing of film prints by independent theatres?
Billions Served!!!!
 
tj williams said:
...2. The disk is propriatary...
Click to expand...

except that i heard Ted says several times specifically that it uses standard DVD9s that can be bought at any Radioshack/Walmart.

which would be in line with everything else they've done in developing products to fill holes or makes things cheaper. If they can make DVD9s do what they want, then i don't see them goin to something proprietary just to make a buck.
 
Brandon said:
except that i heard Ted says several times specifically that it uses standard DVD9s that can be bought at any Radioshack/Walmart.

...
Click to expand...

That it uses standard media does not mean it will be recorded in anything like the standard format. It is much better to increase the recording density by new, advanced modulation methods than to use the quite old DVD specification and compress the hell out of your data.

I did that with the venerable 5.25" diskettes way back when - got 40% more data on each by modifying the drive. It was nothing like the standard format that an ordinary drive could use, but it used off the shelf media.
 
If RED gets into exhibition and provides equipment for use in this
part of the industry it has to provide a SYSTEM.
It can't wave RED-RAY like a carrot out front of the industry and
say look at this, wanna buy it, wanna buy it.
The exhibition industry is looking for systems, not individual pieces of kit.
A player is just a part of such a system, projection, audio processing/decoding and routing are other parts.
These other things have to be taken into consideration if RED-RAY is to be used for large venue theatricial exhibition. Exhibitors buy SYSTEMS.

Being about the same cost as a 35mm release print it's easy to assume
that 2 or 300 RED-RAY'S placed in theatres about a market place
would give you an alternative to DCI/1080p and another potential digital. release window.
But the cost of setting up such a system now would be between $50-100K
per theatre with RED-RAY being the cheapest item on the list.
With this kind of spend anyway, it that much being saved using RED-RAY.
So what use is this box?
Without the rest of a SYSTEM to go with it, and the ability for a theatre to get 'RED READY' one has to wonder about large venue theatricial exhibition.
I'm sure it will make a great little player for a whole bunch of other things.

Having said that, if RED could come up with a RED Digital Exhibition SYSTEM
at a very attractive price point, that's another story.
Mezmo
 
mezmo said:
Without the rest of a SYSTEM to go with it, and the ability for a theatre to get 'RED READY' one has to wonder about large venue theatricial exhibition.
I'm sure it will make a great little player for a whole bunch of other things.

Having said that, if RED could come up with a RED Digital Exhibition SYSTEM
at a very attractive price point, that's another story.
Mezmo
Click to expand...

Which is exactly why I think the REDRAY is just the tip of the iceberg.
Underlying this, I would speculate, is what they announced they were working on last NAB... a 4K Projection system.


Greg
 
I assumed REDRAY was a simple way for us to carry a small box and show off our footage in any format- 4K, 2K, 1080P, 720P, SD. A simple alternative to making BluRay disks which will cost much more and require encoding software and many more steps. IMO.
 
Steve Sanacore said:
I assumed REDRAY was a simple way for us to carry a small box and show off our footage in any format- 4K, 2K, 1080P, 720P, SD. A simple alternative to making BluRay disks which will cost much more and require encoding software and many more steps. IMO.
Click to expand...

it's that too :)
 
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