Corey Culp
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So yes, Sony will introduce whatever they want, whenever they're ready, regardless of whether the customer wants it or not. And they will make it as proprietary and non-compatible as they can, and just as soon as they've milked you for what they can get, they'll dump it and start all over and start milking you again.
Yeah, color me "surprised" at NAB last year with Sony's announcement of the XDCAM EX, after a couple of years of Sony spouting "there isn't a market for flash based prosumer video cameras."
Because of their recent action, I wouldn't surprised if Sony has been hard at work building a challenger to the Red One since a bunch of their R & D guys wandered into Red's tent and saw Crossing the Line. They could very well have acted before then, but I think once Jim, Ted, and the team had more than just a body on display (a full rig and CTL at NAB 07'), that was the moment Sony said it's a "niche" market, while working quietly, but diligently, on XDCAM Blue.