Martin Drew
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I really don't think so. The reason is that I have seen many items that come in at a lower price point, BUT they are poorly done by a 2nd rate company. So nothing happens.
RED's prices are cool, but what closes the deal is the product and the company behind it.
Perhaps it would be better if I/we said there was no one aspect that makes this camera revolutionary, rather their successful use of all the elements we've brought up combined.
Thats just it. We aren't talking about something coming in at a lower price point, poorly done by a 2nd rate company. We are talking about an equivalent product that competes directly at 10% of the cost.
I suppose you could argue it the other way around, that it is a much better product than has previously been offered at a given price, but that is fundamentally the same argument.
M