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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

Inez and Vinoodh " Secret Garden 2 " for Dior

Jarred Land

Jarred Land

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Our good friends Inez and Vinoodh's latest film commercial for Dior. Shot on Epic. D.P David Devlin ( DP of our short " Tattoo" from a few years ago )

Already has accumulated 3.5 million views in less than 24 hours :)

 
Beautiful work, as usual but somebody buy those girls a burger!
 
Fashion video needs more truly artistic work like this or it will die as a medium. Mostly it's a flunky assistant shooting boring behind the scenes on 5D for $200.

Fashion labels need a video commissioner, or someone who knows video.

The great examples have millions and millions of views, yet no one thinks: "Hey, let's work on this, develop this, it's a potentially hugely powerful promotional tool" except a rare few like Dior.
 
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I just wish the girls closed their mouths. Just sometimes... just some of them... can't stand those artificially permanently opened mouths any longer...
 
I want to like this - but it does nothing for me, just doesn't connect on any level.
 
Loved the location and the fog/colored light combo. An amazing thing, there isn't much light and yet the skins look great. My favorite shot is the girl running away from camera toward the blue light beyond the hedges.

Hey Jarred, do you know what lenses Mr. Delvin was using?
 
Fashion photography/cinematography is very hit or miss for me. One of my favorites is Melvin Sokolsky and I had the good fortune to work with his son Bing, an accomplished DP who introduced me to his father's work. When it's done well, fashion photography is a great medium of expression. When not done well it comes off as cheap, exploitive, and boring.
 
Steve Sherrick said:
Fashion photography/cinematography is very hit or miss for me. One of my favorites is Melvin Sokolsky and I had the good fortune to work with his son Bing, an accomplished DP who introduced me to his father's work. When it's done well, fashion photography is a great medium of expression. When not done well it comes off as cheap, exploitive, and boring.
Click to expand...

I agree - but the same could be said of music video - I think they are similar in many ways, that being one of them.
 
Jarred Land said:
Our good friends Inez and Vinoodh's latest film commercial for Dior. Shot on Epic. D.P David Devlin ( DP of our short " Tattoo" from a few years ago )

Already has accumulated 3.5 million views in less than 24 hours :)

Click to expand...

Apparently EPIC has issues with skin tones. ! Still cracks me up when i hear this. Especially when you look at videos like this.
 
Glen Powell said:
I want to like this - but it does nothing for me, just doesn't connect on any level.
Click to expand...

I think the same sadly. To me it looks like a film school project shot with beautiful models and great locations and probably a really talented crew... but the film itself is not really doing it for me at all. Fashion people usually go and do film without a story and such and all that is fine, same with music videos. But to me I need atleast to get a gut feeling when watching. It does not need to be like a kick in the belly or a love roses wirlwind but it has to be something. Inez and Vinoodh's stuff always shines from money and expenses but I just do not see the smash hit amazing stuff in what they do. I maybe missed some of their work and for that reason do not understand what they are up to, so please fill me in with their wonders.

A while back I used to work a lot together with Robert Nettarp, a fashon DP that did quite a lot of film stuff before he sadly passed away a few years back. He just as these guys did not have much of a script or such for the films we where doing but he would always try to get something in there, a feel an atitude or something that gets to you. I only have some links for his work, but even though the budget is not as the Dior stuff, and probably the aim is not fro the same audience I'm sure if Robert was still alive his shit for the same brand would still be so much more appealing to me.

Here is some links to a couple of Hugo Boss films he did. those did not have much budget, some where shot with a shitty DV cam and still to me they got atleast the same amount of punch still..

https://vimeo.com/33976411
https://vimeo.com/33976841
https://vimeo.com/33977047
https://vimeo.com/33977047
https://vimeo.com/33976665
https://vimeo.com/33977236
https://vimeo.com/33976327
 
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