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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

We had no idea...

Jannard

Jannard

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We had no idea what we were doing in 2005 when we decided to build a camera. Not one piece. All we knew was that 1080P was not a good enough replacement for film. So we started a journey to see if we could make a difference.

We had no idea how hard it was to build a camera, or do color science. No idea how to pack 4K RAW onto a compact flash card. No idea whatsoever... but on we went.

We had no idea how to present ourselves to the industry. Or that we would irritate so many people doing what we thought was so necessary and important.

We had no idea how to set up production in the US, even though my ultimate goal was to put people to work here... doing something important. All we cared about was enabling as many as possible to participate in the creative process at the highest level.

We had no idea that we would be late on just about everything we have done. No idea that our dreams were so damn hard to execute.

But we are here. EPIC is alive. 4K REDRAY is unreal and seems to be the only thing that anticipated the onslaught of 4K panels and projectors, something we predicted a long time ago. Our projector project is mind-boggling. The Dragon sensor is so good it is almost hard to speak of.

We mean well. We try hard. We think the future is easy to see. As much as we see... we still have no idea.

Jim
 
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Something tells me I'm really going to regret it if I don't make it NAB this year...
 
Idea in transit
 
The primary reason we have given priority to the early adopters is because they believed in us, inspired us actually, when we really had no idea what we were doing... but bet that we would figure it out one way or another.

God love the 1st ones. When the 1st 225 (orders from the 1st NAB) say jump... it is "how high on the way up" as far as I'm concerned.

Jim
 
We went into full Red mode in December. Bought Epic, Rocket, RedRay, Pro Max system, CS6...
HD WAS our comfort zone. Comfort zones kill people. We went Red, instead of dead.

Thanks for everything!
 
Here Here to the crazy ones :)

Jannard said:
The primary reason we have given priority to the early adopters is because they believed in us, inspired us actually, when we really had no idea what we were doing... but bet that we would figure it out one way or another.

God love the 1st ones. When the 1st 225 (orders from the 1st NAB) say jump... it is "how high on the way up" as far as I'm concerned.

Jim
Click to expand...
 
So interesting you say this Jim... because I now see (the begining of this year specifically) a lot of the words you
Jarred, Ted etc. being said by others, but almost in the same way as you guys phrased it.

Just look at this write up from Redshark:

http://www.redsharknews.com/production/item/403-bbc-natural-history-unit-to-embrace-4k

"Following a recent narrative overhaul by the BBC on all its wildlife projects, the series has a "high concept" and
will follow the six ages of man as seen through animal lives, most of which will involve some degree of trial and
tribulation. But it's implications stretch much further than simply being the latest high profile BBC nature documentary.
It shows that 4k is now a serious consideration for future-proofing content. It shows that the international market is
looking to 4k for blue chip programming. It showcases the robustness of the equipment (wildlife filming traditionally
being one of the most demanding environments for kit there is). And it hints that we're rapidly getting to the tipping
point where any broadcaster or production looking to a) buy new camera equipment or b) produce anything of
international note will at the very least be thinking carefully about 4k.

Few things are more expensive to produce than wildlife documentaries, and the BBC Natural History Unit’s output
is considered the gold standard by which all else is measured. It's choice of 4k is a hugely significant point in the
format’s journey to the mainstream."


Main take away points:

It shows that 4k is now a serious consideration for future-proofing content.

It shows that the international market is looking to 4k for blue chip programming.

...produce anything of international note will at the very least be thinking carefully about 4k
 
Oh how I wish the BBC had shot the Planet Earth series in 4K :(


Michael McLaughlin said:
So interesting you say this Jim... because I now see (the begining of this year specifically) a lot of the words you
Jarred, Ted etc. being said by others, but almost in the same way as you guys phrased it.

Just look at this write up from Redshark:

http://www.redsharknews.com/production/item/403-bbc-natural-history-unit-to-embrace-4k

"Following a recent narrative overhaul by the BBC on all its wildlife projects, the series has a "high concept" and
will follow the six ages of man as seen through animal lives, most of which will involve some degree of trial and
tribulation. But it's implications stretch much further than simply being the latest high profile BBC nature documentary.
It shows that 4k is now a serious consideration for future-proofing content. It shows that the international market is
looking to 4k for blue chip programming. It showcases the robustness of the equipment (wildlife filming traditionally
being one of the most demanding environments for kit there is). And it hints that we're rapidly getting to the tipping
point where any broadcaster or production looking to a) buy new camera equipment or b) produce anything of
international note will at the very least be thinking carefully about 4k.

Few things are more expensive to produce than wildlife documentaries, and the BBC Natural History Unit’s output
is considered the gold standard by which all else is measured. It's choice of 4k is a hugely significant point in the
format’s journey to the mainstream."


Main take away points:

It shows that 4k is now a serious consideration for future-proofing content.

It shows that the international market is looking to 4k for blue chip programming.

...produce anything of international note will at the very least be thinking carefully about 4k
Click to expand...
 
Jannard said:
The primary reason we have given priority to the early adopters is because they believed in us, inspired us actually, when we really had no idea what we were doing... but bet that we would figure it out one way or another.

God love the 1st ones. When the 1st 225 (orders from the 1st NAB) say jump... it is "how high on the way up" as far as I'm concerned.

Jim
Click to expand...

All you did was give me what I'd been looking for (and could afford) since the late 70's. We all knew there would be a snag or two but you did it right and rewarded (like no other corporation before you) the early believers. For that you have our sincere gratitude and unwavering trust.
 
Coming up with the Still & motion (DSMC) concept I find absolutely amazing back in 2005/2006, and it's such a unifying principle in your product design. Basically you guys were thinking "digital still & movie camera" when people thought everything had to be cinema glass ... and how still and motion content needs be be interwoven. I mean coming up with that concept required time travel.
 
Jannard said:
God love the 1st ones. When the 1st 225 (orders from the 1st NAB) say jump... it is "how high on the way up" as far as I'm concerned.

Jim
Click to expand...

Great to hear again, I was #115 and I am still shooting 200 days a year at 90% Epic. Very much looking forward to NAB 2013!

Love you too Baby! ;)

Prost,
Rich
 
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