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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

The Death of Avid...

I think this is more of a reason to stay with Avid. It shows that Avid is focusing on the Pro market, the complete opposite of Apple. Avid just needs to get their ass in gear and sort out 4k, or premiere will take their thunder. funny how two legends were having difficult in moving forward. I guess progress affects the bottom line of bonuses for executives.
 
Before this starts getting silly... why don't we just learn more than one package? They're basically all the same... really. No reason for fear - if you can edit in one you can edit in another, that's not going to change.
 
Long term the writing is on the wall. Is this a Kodak moment?
The growth came when they were selling 150K Media Composer systems.
If your business was built around selling such systems...very hard to adapt.
Those were the good old days for Avid. And those days are long gone.

Now they compete with Final Cut..Adobe Premiere and even
Smoke software at only $3,000
 
Paul E. McCarthy said:
http://www.studiodaily.com/2012/07/...r-product-lines-reducing-staff-by-20-percent/

Seems like a good time for FCPX and Apple to make a move.
Click to expand...

1. Apple and Adobe should offer great crossgrade discounts for their collaborative editing solutions that are like Avid Unity but better and cheaper! Oh hang on, they don't have any. So yeah, I'm waiting :)

2. So hang on... Avid getting rid of the consumer stuff and the staff for the consumer stuff = somehow the death of Avid? If I wanted to talk about the death of Avid I would talk about their previous financial results... not what actually seems like a good move on their part.

Bruce Allen
www.boacinema.com
 
paulherrin said:
Before this starts getting silly... why don't we just learn more than one package? They're basically all the same... really. No reason for fear - if you can edit in one you can edit in another, that's not going to change.
Click to expand...

Paul you right in saying it's easy to learn editing packages, but the response makes more sense if your paying for licences. I bought the Final Cut Studio Suite for 1000$ and the the cross grade to Avid for another 1300$ with the necessary upgrade to 6. I don't want to now 6months later jump to Premiere. I want avid to step up and support my needs. I like avid, I think it is the most solid program in a production environment. I hate this AMA thing avid has got going, ditch DNX HD and support common codecs such as Red. Don't get me wrong, I like DNXHD but I don't want system to favour one codec.

The future champion for editing suites is the one whole truly masters Redcode and it's debayer, and Arri raw. I think in time many cameras such as the 5d Mrk IV will offer a logarithmic codec and the one in frost will adopt these easier.

Compared to the expensive software of the past a 1000$ is not that much, but I'd rather pocket that 1000$ then buy more software that will become obsolete.

If avid fails to embrace 4k quickly, that will cause pain and suffering.
 
Nothing new here. AVID has such a legacy of buying/selling companies and ill focused products. The best thing they can do is simplify their offerings and start making some innovative products again.
 
EDIT: pardon the bad formatting, I'll try and correct when have more time.

Some interesting stats from latest Cinema Editor magazine, the Q2 edition. Keep in mind that only ACE members were polled so this is only sampling cinema, indie to big budget.

System: 2011 2010 2009 2008 2007

Avid Adrenaline 12.35 % 22.63 % 27.69 % 37 % 51.4 %
Avid (Other) 2.47 % 10.22 % 6.92 % 23 % 25.7 %
Avid Nitris DX/Mojo DX 66.05 % 54.01 % 41.54 % 17 % -----
Avid Software 4.94 % ------- -------- ----- -----
Final Cut Pro 11.11 % 12.41 % 19.23 % 21 % 18.10 %
Other 3.09 % 0% 4.62 % 0% 3.9 %


---------------------------------------------------------------------------------------------

Platform:
2011 2010 2009 2008 2007

Mac 88.89 % 92.03 % 86.92 % 82 % 73.30 %
PC 10.49 % 7.97 % 13.08 % 15 % 21 %
Other 0.62 % ------- ------- 3 % 5.7 %


There are additional stats for Finishing Environment, Camera Original, Delivery Format, etc. but too much to type out. If anyone's curious ab a particular though I'll look it up.

Some other highlights:

Finishing Environment in 2011: 42 % Avid, and 25.8 % Digital Conform, only 5.66 % for Autodeskt (Smoke and Lustre)

Camera Original in 2011: 35mm 15.53 %, Digital (flash, drive, tape, HD 24p) 62.11 % --- as opposed to 2007: 35mm 60 %, Digital (flash, drive, tape) 2.90 %, HD 24p 21 %

The last five years have been an amazing turnaround. No small coincidence RED came to life around that time!
 
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Lol
Loved that objective assessment of Avid's market position and prospects on fcp.co -
"Aiming to be the number one final cut resource on the net".
So Apple abandon the pro market and Avid abandon the "prosumer".
What a surprise.
Terrible or great news - just depends where you stand ;)
 
What I find interesting is that Avid disclose that their gross margin for Pro products is 60%
 
The same reason you may have heard of Avid referred to as a proper noun. i.e. The Avid. At the professional level Avid has traditionally been proprietary hardware based non-linear editor. Nitris DX, Mojo DX, and Symphony were (are? debatable) its flagship machines. Often costing ridiculous amounts.

The fledgling and imperfect Media Composer software that you may use on your Mac or PC is a comparatively recent development. Avid (and Pro Tools) have been proprietary hardware dependent machines until awesome alternatives like the FCP of old and Adobe came into the mix and brought some much needed democracy to the table.
 
Didn't need to be Einstien to see this coming.

MC 6 was meant to be the dawn of new age of NLE for Avid..... it isnt. It still has the same old nineties edit philsophy hidden behind a new UI. Start getting to sub menu land you see bloated menus a hangover from previous versions. Avid was the leader in the 90's then along came FCP in a new century & shut down's Avid profitable business model. To me Avid was always about selling boxes stuffed full of boards and charging astounding prices for the privilege. A hard ask in today's software environment.

Today Avid is not still "resolution independent". Its big claim is the software "knows where everything is" .......sure if everything is in the same format & same folders. To see how this philosophy works in a multi-format 21st environment, journey over to Creative Cow & read Walter Biscardi's run ins with Avid.....& this was meant to be Avid's flagship into the future.

To everyone still using Avid it is still a solid system (much like FCP 7) ......& yes Avid are haven't sold the family jewels ........yet. But things aren't looking good . So a question, if Avid are meant to be the best NLE, why are they loosing money ? Something to ponder when your working those non resolution independent timelines.
 
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I taught myself all of them...

FCP 7 is still the smoothest and easiest, But sadly dead... Premier is still a little bit clunky, but has a great future because ADOBE listen to consumers, Avid I jumped off some time ago, but I still update latest copies hoping to see something new, but sadly it's still the same. Feels so old and clunky when I get on it theses days... especially when you climb of FCPX, which is hideously fast and fluid, but with an silly interface made for kids on ipads.

I for one give them the gold medal to Avid for being first. It's a bit sad for them to fall so far behind, it's hard to see them catchup again. But I would like too see media composer reborn with the huge cpu power like FCPX and Premier have behind it.

Long live Avid i say.
 
I know Paul personally, and I know Avid workflow drives him crazy (he sees it as prehistoric and out of touch).
:laugh:

So I'm sure he'd love to see Avid die a slow, painless death!


I actually see this Avid announcement as a positive one. As everyone has said, it means they are focusing on the PRO market, and leaving the CONSUMER market to FCX, etc.

I have a different perspective on Avid that I'd like to share (it gets beat up quite a lot on these boards). I frequently work in a HUGE facility with 20 edit rooms that run day and night. We work with over 50+ TB's of raided footage, all for promo. Its a multi-multi million dollar facility.

In this situation, where we have literally 1000's of projects being shared by 100's of producers and editors, Avid works pretty much FLAWLESSLY. It's designed to work seamlessly in a 1080 world, both when mastering to tape, and working from digital media.

That being said - they need incorporate a better 4K workflow, as right now they are optimized for high volume, high end broadcast work, and not much else.

Hopefully, this announcement will lead to exactly that - Avid doubling down on the PRO future, which means greater 4k, 5k, and 6K workflows, etc.
 
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