Welcome to our community

Be a part of something great, join today!

Log in
  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

Film is Dead: Long Live Film!

David Battistella

David Battistella

Well-known member
Joined
Apr 30, 2007
Messages
10,003
Reaction score
6
Points
38
We know film is on it's last pegleg.

But here is a shoot that was impossible with any digital cimema camera they tested.

In the end the shot was only possible with a good old fashioned film camera, a registration pin, a manual shutter and the clickity click of film moving through the gate.

Maybe the last frontier. The last shot that could only be done, in camera, on film.

Watch! Very cool.



http://provideocoalition.com/index.php/freshdv/story/inspiration_subaru_graphic/
 
Yes, and long live Film GRAIN.
 
Very cool!
 
Andrew Walker said:
Wow, that was really cool. If the sensor read reset speed was faster on the RED MX or Epic I think this shot could be done. Unless I'm missing something.
Click to expand...

You'd get reduced skew with a rolling shutter sensor, but there would always be some. In this case they wanted none with a 1 degree shutter, so only the fllm camera had the necessary technical requirements.
 
I thought it was a very good concept for an animation and by having the car as a 50km/hour dolly.

I just love it when imagination, ideas and mathematics can come together to create something unique.
Like, the EPIC. :)


Any of us garage gear heads on reduser can totally appreciate this.
 
Barry Gregg said:
Most of the viewing audience with never understand just how impossible this was to pull of as real for real.

Amazing!
Click to expand...

One has to wonder what the marketing value is here. Without the internet and the buzz this may get you in the geekosphere when the behind the scenes vid makes is rounds, most will not be particularly impressed by this TVC.

I think it is the outside the box creativity and technical technical wizardry of the production ala Old Spice Guy in the Shower and on a horse, that they hope will give this spot milage. Let's see if it has traction beyond that particular subset of the geekosphere that is constituted by camera geeks.
 
Quite simply, wow. Stunning.

Hey - that's two great Subaru spots posted here back to back (Norm's, and now this one). They've got some good minds at work there.
 
Ian,

I like it when companies try something technical like this instead of doing the "average" car spot. More companies should be this inventive and take the odd risk. Even if the regular viewer doesn't get it, you are associating your car with technical achievement.

It's like Audi and design, they go hand in hand.

Not sure on this one they were totally trying for the bog marketing wow as much as they were trying to be unique.

I think its a great spot, because you have to talk about it to "get it", that goes a long way.

Pushing technology is always cool.


David
 
...and by the way...

...just to be clear, I am not trying to start a rolling shutter debate. Just that a one degree shutter on film is possible and that is geeky cool! :)

David
 
A film shutter doesn't roll any less with a 1-degree shutter, does it?

The overall DURATION of the exposure is less, thus has less blur, but the edge of the gate is rotating past the film plane at the same speed (i.e. the leading edge of the frame begins exposre ~4ms before the trailing edge.. the same as if it were a 180 degree shutter).

Is the EPIC capable of of a 1-degree shutter? If so, I wouldn't expect it's ~5ms shutter skew to look much different.

-sc
 
I am pretty sure this was shot before EPIC was on the scene.

Where did you ready 5ms for the EPIC? If true, that alone makes it very different than an R1 MX.

David
 
Jim has posted the 5ms (not ns as you state) number, and it's been referred to a few times by Red teamers...

But even putting digital cams aside, my point is that skew on a film camera is the same regardless of shutter angle... it's just shorter exposure per frame... or does the rotating film shutter actually spin faster?

-sc
 
Cool to know about the 5ms (i've corrected the original post. I remember that the MX capped out at 7ms but 2ms will make a difference.

Did you see any skew in that spot? I didn't.

I think that is why they went with film, the digital cams (i believe) were not able to do a 1 degree shutter because of limitations of electronics.

In any case, capturing with a 1 degree shutter is a very rare instance because so much light is required as well.

David Mullen is probably the person who would best explain this.

David
 
You must log in or register to reply here.
Back
Top