Meryem Ersoz
Well-known member
I can only imagine that if Jim is ready to speak this loudly on the subject, then a RED RAY release must be getting closer...and a string of distribution partnerships.
The DETAILS of what the future of imaging looks like may have changed at RED, considerably at times, but the VISION itself -- better imaging systems for as many people as possible, at the best possible price points -- has been unwavering and consistent. Delivery is the next frontier and has been for awhile, let's see what happens.
We have already had a string of 1080 delivery failures - HD DVD is one, I would say Blu-Ray has been another - Sony had a decent technology, but they failed to deliver a standard with ubiquitous appeal and a reasonable price point.
I still know only a small handful of people who are not content producers or Playstation owners who bothered to invest in it. It wasn't "more better" and Sony kept trying relentlessly to hawk its boxes and its portable media and its licensing structure at inflated price points, keeping it out of the hands of most consumers and many smaller content providers. Massive fail.
This is the first year that box prices have truly come in, on Blu-Ray players, and it is too little, too late. Sony missed an entire generation of consumer dollars.
In my opinion, there is a large consumer base ripe for the picking. They didn't buy crummy Apple TV (which is getting a lot better and cheaper and starting to offer real content - I think Apple has some plans, at last, but it took them long enough...) and they didn't buy Blu-Ray except by its default inclusion in PS boxes (at which point, Sony stupidly declared a victory over HD DVD, winning a Pyrrhic battle but losing the war).
And much of the populace is still watching SD on HD TV sets.
I don't think this is a function of "good enough" - it is quite the opposite. The vast majority of high-def delivery has been "NOT good enough" - too little has been offered at exploitative pricing. It's been a rip-off, and no one wants to pay for a rip-off.
If Jim can turn the perception of the high-def rip-off around, and make 4K "more better" and get it into a lot of hands, we will finally get some traction on a satisfying high-definition delivery.
RED has established a nice track record of inexpensive quantum leaps. So whatever ace Jim has up his sleeve, I'm excited to see it. It's one thing to say that it's the future, another one to bring the future to us and drop it on the doorstep. Back up the truck and unload my RED RAY. I've been waiting a long time for this!
The DETAILS of what the future of imaging looks like may have changed at RED, considerably at times, but the VISION itself -- better imaging systems for as many people as possible, at the best possible price points -- has been unwavering and consistent. Delivery is the next frontier and has been for awhile, let's see what happens.
We have already had a string of 1080 delivery failures - HD DVD is one, I would say Blu-Ray has been another - Sony had a decent technology, but they failed to deliver a standard with ubiquitous appeal and a reasonable price point.
I still know only a small handful of people who are not content producers or Playstation owners who bothered to invest in it. It wasn't "more better" and Sony kept trying relentlessly to hawk its boxes and its portable media and its licensing structure at inflated price points, keeping it out of the hands of most consumers and many smaller content providers. Massive fail.
This is the first year that box prices have truly come in, on Blu-Ray players, and it is too little, too late. Sony missed an entire generation of consumer dollars.
In my opinion, there is a large consumer base ripe for the picking. They didn't buy crummy Apple TV (which is getting a lot better and cheaper and starting to offer real content - I think Apple has some plans, at last, but it took them long enough...) and they didn't buy Blu-Ray except by its default inclusion in PS boxes (at which point, Sony stupidly declared a victory over HD DVD, winning a Pyrrhic battle but losing the war).
And much of the populace is still watching SD on HD TV sets.
I don't think this is a function of "good enough" - it is quite the opposite. The vast majority of high-def delivery has been "NOT good enough" - too little has been offered at exploitative pricing. It's been a rip-off, and no one wants to pay for a rip-off.
If Jim can turn the perception of the high-def rip-off around, and make 4K "more better" and get it into a lot of hands, we will finally get some traction on a satisfying high-definition delivery.
RED has established a nice track record of inexpensive quantum leaps. So whatever ace Jim has up his sleeve, I'm excited to see it. It's one thing to say that it's the future, another one to bring the future to us and drop it on the doorstep. Back up the truck and unload my RED RAY. I've been waiting a long time for this!
