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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

Variety strikes again...

It's alright Ted, they know not what they do. :-)

One day, history will show what we've known all along... RED is here to stay.

From "Scam", to "Unproven", to "Unreliable", to "Hard to Post"... to "Camera of choice on Commercials, Music Videos, Indys", and now "Camera to consider for any Network Show, Feature, and 3D Blockbuster"... not bad for under 3 years!

Keep up the great work - and nice seeing you at REDucation... let's talk soon.

~ Casey
 
@ Ted, Everybody.

Red has momentum now. A poorly researched hatchet job article will barely make a dent on that - small bump in the road. Not even a pothole.

Red has so much going for it right now that it is unstoppable. Once you see and hold Epic, it is game over. To date, this in my opinion will have been the finest camera to ever have been made on the planet.

Arri, VDSLRs have certainly been successful in their own way for various reasons and that is fine. And they will still have their place again when Epic is catapulted into our hands.

But they will find themselves again chasing and playing catch up to what Red has accomplished.

It is the same game that Apple plays - they release the iPhone and for a short while they are the shit. Then competitor after competitor tries to knock em off, smear them, copy the innovations apple made and improve on them. But they never really reach the level of success apple has. And by the time they have caught up apple has released a newer and better product. And the market tries to catch apple again.
 
Graeme Nattress said:
I'm always working on things. I don't just want colours that measure right, I want them to look right, and be easy to get right.

Graeme
Click to expand...

Graeme,

it's a nice to read this what you're writing here.

At the end of the game I wish that in the near future people don't shoot with EPIC/Scarlet only because of resolution, small form factor, great price, etc...

But I wish that people will shoot with EPIC/Scarlet just because of colour those cameras can make that perfectly match or even equal any film stock available till present.

Also I like to hear that RED is always listening...
 
That just may be the case Ivan, but even if your position at the top of the highest hill is fully fortified, you still need to defend it.

It needn't be a big deal. It could be a part of the regular marketing. They have a still photography market to appeal to, so bring in some top fashion and glamour guys to shoot some double truck ads and billboards for Epic. A glossy looking viral video or two could also help if a similar looking film isn't already in progress somewhere.

A strong offense, that's all I'm promoting.
 
Best Defense is a Good Offense

Best Defense is a Good Offense

Like Ted, I was interviewed at length for the Variety article, but not too much was used. By the time the Author had spoken to me, he had already interviewed several others who were not, for whatever reason, fans of the RED. I spent much of the interview defending the RED camera, a position I commonly find myself in.

Unlike Ted, I don’t represent RED Digital Cinema, but as a RED owner, I am constantly challenged by the lingering misinformation about perceived flaws in RED camera technology. I’m sure you’ve all heard it, “Can’t shoot in the heat...cold...humidity...etc..., ”, “Jello-Cam”, “Plastic Skin Tones”, “ASA 100”, “Only six stops of Dynamic Range”, “I had a friend who lost all his data” and on, ad nauseam. All I can tell people, like I did in the Variety article, is that I’ve shot a lot of projects now with the RED, and this has not been my experience.

RED technology is not perfect as I have been quick to point out in the trade articles I have written and in my essays for the DCS eNewsletter. I will say that when RED identifies a weakness, it works hard and fast to correct it, and the cameras just keep getting better. So, I’m not going to waste too many more words defending RED; instead I’m going keep shooting movies that show off what the camera is capable of. And with so many talented Filmmakers now adopting the technology with films like “POC”, “Spiderman”, “Hobbit”, and “Social Network”, I am not alone.

After all, the best Defense is a good Offense.

Can’t wait to get my Epic.


James Mathers
Cinematographer
President, Digital Cinema Society
Studio City, CA
 
James Mathers said:
..... So, I’m not going to waste too many more words defending RED; instead I’m going keep shooting movies that show off what the camera is capable of. And with so many talented Filmmakers now adopting the technology with films like “POC”, “Spiderman”, “Hobbit”, and “Social Network”, I am not alone.

After all, the best Defense is a good Offense.

Can’t wait to get my Epic.


James Mathers
Cinematographer
President, Digital Cinema Society
Studio City, CA
Click to expand...

At this point, that is all that is needed. Just keep shooting. I think the projects RED is currently involved with in terms of Epic are justification enough that the RED camera system is legit and can shoot the smallest of projects to the largest of projects. It's been that way for a while, but Epic just shines a brighter spotlight.
 
Back to what Ted was saying...just wanted to note that I work in the Variety building (though not for them), and getting in the elevator and hearing some of their workers chatting... it's become a company run by the seemingly blind and opportunistic. They wanted to run an article on someone I know...and they also wanted us to purchase an ad (hint hint)...
 
Jeff Coatney said:
If you want editorial coverage that's favorable, you must buy an Ad. A big fat one. That's true in any magazine.
Click to expand...

Actually, that's NOT true. It helps, but this is hardly a valid blanket statement. Plus advertising does not control the objectivity of the review or article with magazines that place a value on their credibility.

I write for several magazines and I can attest to the fact that I do plenty of stories about products or productions, which are not associated with regular advertisers. For example, some things can't be ignored, because readers have an interest. Apple is a prime example. They simply don't advertise anymore in industry magazines, yet their hardware and software gets plenty of coverage - most of it favorable.

- Oliver
 
Graeme Nattress said:
From what I could see, M-X was very similar to the DR of 5219 as is. HDRx™ pushes beyond that.

Graeme
Click to expand...

I'm not into the maths Graeme, but i have the feeling that using two readings (under and over exposed), and thus increasing the recorded DR, the image will look a lot smoother, closer to film.
We should be able to create nicer shoulder and knee without causing any micro banding (if i can call it that way).

Just a guess.

Antoine
 
Elsie N said:
I probably didn't provide enough information... I really meant a film that is made and shown in a festival setting after post being complete.

What I'm curious about is if the story is good and the post work is less than top-notch, would a distributor (knowing that the movie could be re-cut from original RAW footage and then run through post) bid more based on that bit of knowledge or would they only bid based on story?

It has been my understanding that many festival movies are put through a complete makeover before release, and I was just wondering if starting over with original unprocessed RAW footage might not be preferred.
Click to expand...


Distributors don't care how you do it, or even often understand tech issues. You just show them pretty pictures and they are happy.
 
Rob Ruffo said:
Distributors don't care how you do it, or even often understand tech issues. You just show them pretty pictures and they are happy.
Click to expand...
Guess I'd better brush up on post work, then.

Still, I can see where shooting in 5k RAW and archiving could be a help for Indies. That is, if there is interest in the movie, you could justify hiring someone to do a proper post using the untarnished RAW files.
 
Oliver Peters said:
Actually, that's NOT true. It helps, but this is hardly a valid blanket statement. Plus advertising does not control the objectivity of the review or article with magazines that place a value on their credibility.

I write for several magazines and I can attest to the fact that I do plenty of stories about products or productions, which are not associated with regular advertisers. For example, some things can't be ignored, because readers have an interest. Apple is a prime example. They simply don't advertise anymore in industry magazines, yet their hardware and software gets plenty of coverage - most of it favorable.

- Oliver
Click to expand...

I'm sure that's true of the publications you work for, but certainly not for all.
 
Glad this thread got a lot of activity and comments. still have not heard word one from anyone from Variety. Maybe they are too busy trying to chase down potential advertisers for their next issue :)
 
I watched the new Pirates Trailer in 3D before Tron and that trailer was the best looking clip shown and we got about 7 3D trailers before the main feature. 'Nuff said.
 
TedRed said:
Glad this thread got a lot of activity and comments. still have not heard word one from anyone from Variety. Maybe they are too busy trying to chase down potential advertisers for their next issue :)
Click to expand...
Has Variety ever posted here or tried to contact Red?
 
Anderson Boyd said:
Variety was too busy working on this article that's clearly behind the curve, or at least ignorant of the Epic's impending industry shockwave.

http://www.variety.com/article/VR1118028219?refCatId=1009

RED = 3 steps ahead.
Click to expand...
I found it interesting in how different those on the outside see things as opposed to what we know from following things here on Reduser.

I've often wondered how people would react if they heard on the news that the world would definitely come to an end tomorrow. Would they still go to work the next day?
 
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