Welcome to our community

Be a part of something great, join today!

Register Log in
  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

NAB 2024 - Rumors & Wishlists

Just hope firmware upgrades will continue to flow in. It's usually bound to a big amount of investment and usually stopped first when policy is changed. But we surely can count on less transparent communication (and upgrade program?) from Nikon that we where used to by RED.
 
Patrick Tresch said:
Just hope firmware upgrades will continue to flow in. It's usually bound to a big amount of investment and usually stopped first when policy is changed. But we surely can count on less transparent communication (and upgrade program?) from Nikon that we where used to by RED.
Click to expand...

Agreed about the firmware upgrades.

I honestly think this is the time that RED/Nikon need to be pushing communication to the user base and market.
The uncertainty of this type of development is likely not good for sales.

June 2011, when Apple released FCP X (a considerable departure from the original FCP leaving customers confused if not pissed) it took half the summer of 2011 for Apple to directly communicate to users about the direction of FCP X and many people already jumped ship as the damage was done. While FCP X ended up a decent app and many early user concerns were eventually addressed there was a lot of damage done to the perception of the program that took years to repair and some damage still lingers.
Apple may have avoided much of the drama by communicating their intentions earlier.

Perhaps at NAB RED/Nikon will give more concrete info regarding a roadmap or intent. We will see.

Brian Timmons
BRITIM/MEDIA
 
Last edited:
Only 2 days left for NAB 2024 anyone has any idea what might happen?
 
Brian Timmons said:
Agreed about the firmware upgrades.

communication
Click to expand...

As of late, pretty much every manufacturer has been semi-decent about firmware updates. There's 4+ year old cams getting love. There is certainly another layer to that when it's a feature request and if it's possible or worth investing resources into implementing and optimizing. That's a different concept.

Communication is going to be interesting from here on out. And I say based on what's happened already. RED used to be highly interactive online here and abroad. In the Facebook groups a couple RED employees are pretty helpful and I think they are doing great personally. Jim is retired of course and when he was posting frequently it was in the earlier days. Jarred I think is still going to be pretty interactive in the ways he can. Social media has been the chosen path for discourse and teases for sure as of late.

RED pretty much came out and said years ago now that they wouldn't be showing things too early and worked hard towards more of an "announcing and releasing model". That's all happened. We are far from the place where you can state what you are doing a few years in advance in a public place. No company does that in this particular industry anymore. There's more competition and manufacturers these days.

To that point, I'm still close with most camera companies. Cameras are usually a minimum of an 18 month development cycle unless it's a built upon a model using similar hardware, which can happen faster. That's generally considered a camera lineup now. Some are bigger projects and in the 3-5 year development cycle these days, rarely longer than that as well. At NAB you'll see two cams that were 2-3 year development cycles from one manufacturer for instance.
 
Phil Holland said:
As of late, pretty much every manufacturer has been semi-decent about firmware updates. There's 4+ year old cams getting love. There is certainly another layer to that when it's a feature request and if it's possible or worth investing resources into implementing and optimizing. That's a different concept.

Communication is going to be interesting from here on out. And I say based on what's happened already. RED used to be highly interactive online here and abroad. In the Facebook groups a couple RED employees are pretty helpful and I think they are doing great personally. Jim is retired of course and when he was posting frequently it was in the earlier days. Jarred I think is still going to be pretty interactive in the ways he can. Social media has been the chosen path for discourse and teases for sure as of late.

RED pretty much came out and said years ago now that they wouldn't be showing things too early and worked hard towards more of an "announcing and releasing model". That's all happened. We are far from the place where you can state what you are doing a few years in advance in a public place. No company does that in this particular industry anymore. There's more competition and manufacturers these days.

To that point, I'm still close with most camera companies. Cameras are usually a minimum of an 18 month development cycle unless it's a built upon a model using similar hardware, which can happen faster. That's generally considered a camera lineup now. Some are bigger projects and in the 3-5 year development cycle these days, rarely longer than that as well. At NAB you'll see two cams that were 2-3 year development cycles from one manufacturer for instance.
Click to expand...

Thanks for the reply and insight Phil.

The need for communication I meant was regarding the buy out announcement and giving customers, potential customers, and the greater industry some guidance on the shape of this deal and what the intentions are particularly as it relates to RED.

We're just over a month since the announcement and outside of couple of IG posts there has not been much official communication that addresses the uncertainty a buyout like this brings.

Many have a tendency toward FUD and that's not something you want to have fester due to silence or not addressing issues.
The FCP X debacle was one of the worst examples I've seen of a company (of course Apple in that case) lacking communication to it's user base at a critical time and that mis-step affects the perception of that program and Apple's attitude to pro video to this day.

It's close to NAB so perhaps RED and Nikon are waiting for that type of event to say something more concrete.
Will see.

Brian Timmons
BRITIM/MEDIA
 
Last edited:
Brian Timmons said:
concrete.
Click to expand...

Based on the press releases from both Nikon and RED at this point, I think the general summary is "business as usual". Both have emphasized that actually.

I see a fair bit of overreaction without too much foundation beyond that. And I think my personal take, knowing Jim and Jarred for a long while now, with the additional layer of having a decent understanding of the camera industry as a whole (still and motion), it's in both companies best interests to keep things flowing. With whatever agreement was signed, I truly don't think both gentlemen were looking to remove the RED brand and company from the equation. Same for Nikon really. In fact, I think it's very literally the opposite.

And I truly think it's going to take some time before we say any sort of interesting developments. I do think first you'll see Nikon with new NRAW based on REDCODE RAW for their mirrorless cameras. It's unknown if that works with current hardware or future cams, but that we have to see. I'm curious to see what from Nikon's world enters into the RED cameras. I've mentioned H.265 and H.266 as something that is desired by some. Nikon puts that into their other cameras, which keeps file sizes way down. But with RED and now Nikon being actual RAW, that is still a HUGE reason why I will continue to work with these systems.

I don't know if people need to be reminded once a month that both companies still exist, but it is what it is.

I'll underline, with camera development being what it is, probably no big camera stuff happening for a 1-3 years to diverge from what they were likely both working on. Both companies certainly have roadmaps that are still in motion. We're just going to probably see some new things in those cams.
 

Nikon Completes Acquisition of US Cinema Camera Manufacturer RED.com, LLC​

April 12, 2024
Nikon Corporation (Nikon) hereby announces that as of April 8th, it has successfully acquired 100% of the outstanding membership interests of RED.com, LLC (RED), which offers revolutionary digital cinema cameras and award-winning technologies.

Upon RED becoming a wholly owned subsidiary, RED's President Jarred Land became a close Advisor to the company, along with RED's founder James Jannard. Keiji Oishi, of Nikon's Imaging Business Unit, assumed the role of CEO and Tommy Rios, Executive Vice President of RED, moved into the role of Co-CEO.

"Welcoming RED, a company that has been at the forefront of innovative technology, to the Nikon family is sure to expand the possibilities of imaging expression, and further delight the market with its innovation," comments Hiroyuki Ikegami, Executive Vice President and General Manager of Nikon's Imaging Business Unit. "Combining the best of both companies and working together to develop new, distinctive products, is our goal and for the brand to remain the choice for fans of Nikon and RED, and possibly reach out to an even wider audience."

"I believe it is my mission as the representative of RED to develop the market in a way that will pay respect to the corporate cultures of RED and Nikon," says RED CEO Keiji Oishi. "You can look forward to RED's future product development which will aim to meet and exceed the expectations of cinematographers around the world."

"We are the pioneer in digital cinematography, and the synergy with Nikon will only help us to continue to evolve," says RED Co-CEO Tommy Rios. "We'll continue to deliver cutting-edge technology that no one has ever seen before. We remain committed to working together with the RED dealers around the world."

Newly appointed RED Advisor James Jannard comments, "It is a proud moment for me to see RED, a brand that I have nurtured with passion for over 20 years, gain the opportunity to achieve new heights with the help of Nikon, a company that I also love."

RED Advisor Jarred Land shared his excitement, stating, "By joining the Nikon family, a company that is known for the advanced technology that it has been cultivated over many years, I am confident that RED will bring a new era to the professional digital cinema camera market. It is an honor to be a part of this new chapter."

There will be no changes to RED's current product lineup, partners, and relationship with the dealers. RED will continue to support its policies with warranties, repair services, customer services, and overall product support.

Nikon and RED will merge the strengths of both companies to develop distinctive products, while leveraging the business foundations and networks of both companies to expand the fast-growing professional digital cinema camera market.

 
I told everyone about Medium Format, now Blackmagic Design has announced a 17K resolution 65mm URSA camera! Needless to say it’s not going to be as inexpensive as the S35 12K or the also newly announced URSA 12K Cine FF camera, but it will be less than the Alexa 65 for sure. Release date later this year!
 
Zack Birlew said:
I told everyone about Medium Format, now Blackmagic Design has announced a 17K resolution 65mm URSA camera! Needless to say it’s not going to be as inexpensive as the S35 12K or the also newly announced URSA 12K Cine FF camera, but it will be less than the Alexa 65 for sure. Release date later this year!
Click to expand...
Nikon and RED must already take note and work quickly to produce and achieve these resolutions 12K and 17K, RED has patents that mentions these resolutions, now they have to catch up quickly.
 
You must log in or register to reply here.
Back
Top