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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

Anyone heard from ODEMAX lately?

Laco Zamba said:
What we are talking about is dead - my honestly belief - ODEMAX is dead :(
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Probably...

But it's not too late for REDRAY and .RED, at least not if it gets a refresh. Make the codec much better than H.265 and VP9 (or is it already?), build a player for under 500USD, get support from a few established players and enhance the encoding tools... Thats all. ;)
 
Maik Müller said:
Probably...

But it's not too late for REDRAY and .RED, at least not if it gets a refresh. Make the codec much better than H.265 and VP9 (or is it already?), build a player for under 500USD, get support from a few established players and enhance the encoding tools... Thats all. ;)
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A <$500 4k Netflix "Home Cinema" box using .RED would be amazing.
 
Maik Müller said:
But it's not too late for REDRAY and .RED, at least not if it gets a refresh. Make the codec much better than H.265 and VP9 (or is it already?), build a player for under 500USD, get support from a few established players and enhance the encoding tools... Thats all. ;)
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Very tough, particularly when you consider that .RED is being worked on by one company as a proprietary format, while the competition is giving away H.265 and VP9 as essentially open source formats. Initially, I would've said that H.265 would be a slam dunk, but you can't ever underestimate the sledgehammer power of Google.
 
While not knowing if the Red Ray Player hold-up is cause or an effect, my guess is that when ODEMAX issued a call for content they were underwhelmed by the amount of good content offered. Hard to have a Grand Opening when you have no stock on the shelves or player to play it on.

Probably also hoped they could get studios to place some of their archived content with them. Studios most likely see ODEMAX as a competitor rather than a partner... at least, at this point. IMO, ODEMAX is still a viable platform but they just have to get some real players on board.

Maybe the answer is for RED to trim their RRay Player price and release their projector... then, find an area (India, for instance) to launch the platform. (Theory being that there is more mainstream content available that the public would watch.)

Being successful in another country would then have content owners and creators clamoring to be on the ODEMAX Network when brought to this and other countries. At least, that's how I see it.

ADDITIONAL: While they are at it, in re: reinventing the RRay Player, maybe they could make it possible to play an IMAX sized screen via USB 3.0 content from the RRPlayer into the RED Laser Projector. That is, create another level of .RED codec for that purpose.
 
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Quality vs Hype, get your wagers in now before kickoff!

Quality vs Hype, get your wagers in now before kickoff!

To me RedRay is a double edged sword.
On the one hand, it's a needed proof of concept for how to get legit (rather than compressed to death) UHD/4K content to viewers.
OTOH, it's inability to gain any significant traction as of Jan 2014 only gives the naysayers ammunition.

IMO RED is in a tricky situation in that they have obvious motivation to prove out the UHD/4K ecosystem viability from end to end to support their core mission. The problem is, can they make money on RedRay or anything like it when the mass market UHD/4K device universe gets past the early adopter phase?

It pains me to say so, but there are two approaches to delivering UHD/4K, the quality path and the hype path.

Quality: perhaps a next generation RedRay, a videophile download service that uses HEVC/VP9 at legitimate bit rates with overnight downloads, maybe a 100GB optical disc, etc. All these schemes would require a larger investment by the consumer, and, more problematically, participation of the rights holders of high value content.

Hype: UHD/4K in name only used essentially as a marketing gimmick. While it might have 2160 x 3840 resolution in theory, this path will be about squeezing nominal UHD/4K through existing infrastructure at bit rates that require such brutal compression ratios that the results are no better than HD rez at identical bit rates. Which would you consider the more likely to manifest? Exactly...

Cheers - #19
 
RE: Anyone heard from ODEMAX lately?

I got curious about this today. The Odemax website is gone and now there is a placeholder page for NantWorks and links to NantHealth and NantMobile.
 
If you dig a little deeper you will find that one of investors in Odemax is a principal in Nantworks. So it looks like the domain is being recycled.
 
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