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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

MX rental pricing

Dan Graetz

Dan Graetz

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Hi all,

Our earliest RED camera #329 has just been upgraded to MX. Just wondering if there's a consensus on Oz rentals for upgraded cameras? I was leaning towards not increasing our rates from Mysterium to MX - but wanted to get opinions from others.

Much appreciated,
dan graetz
www.graetzmedia.com
 
The MX sensor upgrade makes your camera a whole new camera, that outperforms a regular Red. The MX is in short supply, but high demand. I would be charging a premium for an MX red right now.
 
I agree the MX sensor makes a big difference to shooting outcomes as in fast ASA less noise etc therefore possibly saving $$$ on lighting and set up time etc all which comes at your expense of the upgrade. So I would think you should put your prices up.

Cheers, Tim.
 
Good points - thanks guys.
Any thoughts on what an appropriate percentage increase would be?
 
I would think it should be at least 20%.

Having said that, do you think clients will care about MX shooting outside during the day? Does the additional DR show itself distinctly in the bright?
 
jimhare said:
I would think it should be at least 20%.

Having said that, do you think clients will care about MX shooting outside during the day? Does the additional DR show itself distinctly in the bright?
Click to expand...

I'd imagine the added highlight protection would help balance bright exteriors with areas in shadow (maybe not so much in camera on the day but later in post).
Also for outdoor shoots you could sell DPs on the reduced (or eliminated?) IR pollution and the black sun fix.
 
As someone who will be renting that camera I would hope the price stays the same! But in all fairness a price increase would seem appropriate for a completely new camera. I just hope the post houses here get their shit together.

Any chance I can come have a play this week?

Cheers,

Jonas
 
jimhare said:
I would think it should be at least 20%.

Having said that, do you think clients will care about MX shooting outside during the day? Does the additional DR show itself distinctly in the bright?
Click to expand...

bingo - we stepped up from 600 to 780!
On the other hand you have one more argument not going every low price on the market with a new camera

Martin Ludwig
www.ludwigkamera.de
 
jonasmcquiggin said:
As someone who will be renting that camera I would hope the price stays the same! But in all fairness a price increase would seem appropriate for a completely new camera. I just hope the post houses here get their shit together.

Any chance I can come have a play this week?

Cheers,

Jonas
Click to expand...

It's still sitting in LA. I'm picking it up in person next week and shooting a doco over there. When I'm back with it you'll have to come over for a test mate :)
And on the post front - don't forget, graetzmedia always has their shit together ;)
 
jonasmcquiggin said:
As someone who will be renting that camera I would hope the price stays the same! But in all fairness a price increase would seem appropriate for a completely new camera. I just hope the post houses here get their shit together.

Any chance I can come have a play this week?

Cheers,

Jonas
Click to expand...

If you need a post house, we have no problems w/ M-X footage.
 
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