Here's how I think the Epic trade-in will evolve

[Peter Hodgins]

What follows is just pure speculation on my part. It is just an opinion of how RDC might handle the Epic-X trade in deal in a fair manner in which no one is disappointed.
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I think it's genius and simple.
You will always (maybe for at least two years) be able to trade an "unactivated" RED ONE in for an Epic-X, at least there will be no "sudden" deadline that cuts people out.
How can this be achieved?
Simple.
When the Epic-X and/or Scarlet starts shipping ... production will cease on the RED ONE ... in this way there will be a finite number of RED ONEs ready to activate ... less than 10,000 units maybe.
Then anyone owning a RED ONE (call these the "not sorry people"), will be able to upgrade within a suitable period of time, two years would be nice.
RDC would only have to create fewer than 10,000 or even just a fraction of the RED ONEs sold ... of EPIC-X packages.
No one is in the position of missing the trade-in because they have purchased a RED ONE after the deadline ... because RED ONE production will have ceased.

I think this method with a two year window for the trade-in decision would work for everyone. Another "win win" with RDC.

 

[Raul Gonzo]

Jim said this yesterday....

When Epic and Scarlet come out, will the RED ONE continue to be sold or will it be discontinued?

They will continue to be sold new or upgraded and rebuilt from trade-ins. They won't qualify for trade-in towards EPIC however.

Jim

But, the trade in will have to last for awhile for those that can upgrade, since you can trade in for a Epic/Scarlet FF and those probably won't be ready until late 2010 or in 2011...

 

[Peter Hodgins]

Originally Posted by Ryan Valle
When Epic and Scarlet come out, will the RED ONE continue to be sold or will it be discontinued?

Originally Posted by Jannard
They will continue to be sold new or upgraded and rebuilt from trade-ins. They won't qualify for trade-in towards EPIC however.
Jim

Well this should give people time to take delivery of RED ONE's after the Epic delivery schedule is announced ... i.e doesn't sound like there will be an "overnight" cut off on the trade-in offer.

 

[Jeff Kilgroe]

More speculation...

But we do know that there will be a cut-off period for RED One eligibility. I'm guessing that as soon as EPIC-S35 starts shipping in quantity, new R1 purchases won't have the same trade-in value. Seems to make sense.

Likewise, I think there will be a deadline by which all RED One owners will have to make a decision on EPIC-X (trade-in or purchase). But I would think it's a good bit down the road from now. My current plan is to buy EPIC-X and keep the R1 as the secondary camera with the intent of trading it in later towards an EPIC 645. Possibly doing a Mysterium-X upgrade on the R1 in the interim so at least the sensors behave the same between the two cameras.

And we've been told we can hold onto the R1 for trade-in toward future EPIC models like the 645. I think what will come to an end first is the eligibility of new RED One purchases to be traded in on Epic. And I see that ending once EPIC is available and customers have a choice.

 

[Yousuf Abbasi]

I think the "EPIC-X trade-in" sticky needs to be updated based on Jim's recent announcements.