RED In The Vertical

[Von Thomas]

This past weekend I took part in a conference at LA Film School. The event was called Collision Conference, where still and motion converge. The event hosted by Images Mechanics featured a host of renowned speakers and lecturers from the still and motion world. Ted from RED, Shane Hurlbut, Vincent Laforet, Rodney Charters, Liam Finn, Alexx Henry, Frank Rohmer, Michael Britt and Illya Friedman.

The conference featured two cameras, the RED One and the Canon 5D Mark2. There were vendors from Red Rock Micro, Zeiss, Canon, Bogen, Ikan, Samy's Camera and more.

Demo's were held twice daily featuring the Canon 5D and the RED shot in vertical orientation (sideways). The reason behind this way of shooting is so a photographer can shoot for vertical ads and signage. Many of the new ads for automotive, cosmetics, movies, and just about everything else are using this format, and now with motion. I gave the RED in vertical demo, using the RED modified to sit vertically. Fairly straight forward, but I went off the path when I showed how I finished the edit in Photoshop.

Here is a shot that took 5 minutes to shoot and finish a magazine ad, of course the layout was done before hand

This past weekend I took part in a conference at LA Film School. The event was called Collision Conference, where still and motion converge. The event hosted by Images Mechanics featured a host of renowned speakers and lecturers from the still and motion world. Ted from RED, Shane Hurlbut, Vincent Laforet, Rodney Charters, Liam Finn, Alexx Henry, Frank Rohmer, Michael Britt and Illya Friedman.

The conference featured two cameras, the RED One and the Canon 5D Mark2. There were vendors from Red Rock Micro, Zeiss, Canon, Bogen, Ikan, Samy's Camera and more.

Demo's were held twice daily featuring the Canon 5D and the RED shot in vertical orientation (sideways). The reason behind this way of shooting is so a photographer can shoot for vertical ads and signage. Many of the new ads for automotive, cosmetics, movies, and just about everything else are using this format, and now with motion. I gave the RED in vertical demo, using the RED modified to sit vertically. Fairly straight forward, but I went off the path when I showed how I finished the edit in Photoshop.

Here a 5 minute shot to finish magazine ad.

http://digitaltechnyc.com/red_vert_720.mov

Von

 

[Sean R.]

Just want to throw this out there:
RED in vertical=another perfect place to use RED Side Handles.

Sean Ruggeri

 

[Gunleik Groven]

I've done this quite a bit for stills.
Works like a charm.

 

[Paul Leeming]

We've used a custom built L plate when shooting vertical, for several clients. It's definitely a popular option for event displays that need multiple screens as the final output.

Cheers from Tokyo,

Paul