RED ONE in a sandwich and how will respond?

[Sanjin Jukic]

It looks to me that right now that RED ONE is in a sandwich between:

On top>>> another high-end professional HD digital cameras (Sony F35, Panavision Genesis, Arri D-21,...),

in a middle is >> RED ONE,

on bottom>> Canon EOS 7D (also captures Full HD video at 30p (29.97 fps), 24p (23.976 fps) and 25p with an array of manual controls,

including manual exposure during movie shooting and ISO speed selection.)



What do you think how RED will respond to this situation in the next few months?


Your well-reasoned comment is much appreciated here?

 

[Ryan S]

Mysterium-X, for starters! We know 5K is alive, it can't be long now.

 

[Liam Hall]

They might be in a sandwich, but they're not in a pickle I don't think Jim needs any advice from us, Epic is just one ASIC away from world domination...

 

[Roberto Lequeux]

By giving us Red Code 42 and 4.5k on Red One for FREE.

 

[Ramesh Jai]

It looks to me that right now that RED ONE is in a sandwich between:

On top>>> high-end professional HD digital cameras (Sony F35, Panavision Genesis, Arri D-21,...)

and

on bottom>> Canon EOS 7D (also captures Full HD video at 30p (29.97 fps), 24p (23.976 fps) and 25p with an array of manual controls,

including manual exposure during movie shooting and ISO speed selection.)

What do you think how RED will respond to this situation in the next few months?

Any comment?

What's your rationale behind not classifying RED One as high end?

 

[Sanjin Jukic]

What's your rationale behind not classifying RED One as high end?

RED is only ONE.

If we get Mysterium-X upgrade ASAP then the top and bottom part of the sandwich you can easily throw.

Take just a middle part of the sandwich that could be RED1-X (higher ISO and one or two DR stops more)!!!

 

[Noah Kadner]

I happen to love sandwiches.

Noah

 

[Sanjin Jukic]

Me (and myself) too.

 

[Rich Schaefer]

I think Red ranks higher! It shoots 4k some of the others shoot only 1920x1080. I have many Red shoots where we push in on the 4k image.

My 2 cents.

 

[Brandon Kraemer]

I think RED produces as good if not better images and has more workflow options than the "high end" cameras you've mentioned. I think that gives them a stronger foothold in their market than their competitors. When you consider how many Red Ones they've sold for a company of their size... seems pretty obvious that it's the big guys that have had to step up and respond to what Red has done, much less about the other way around.

 

[Brandon Kraemer]

I think Red ranks higher! It shoots 4k some of the others shoot only 1920x1080. I have many Red shoots where we push in on the 4k image.

My 2 cents.

There have been several times where I created close ups out of MS/WS to solve editorial problems when the coverage wasn't there. I've solved continuity issues, been able to create more tension or emphasis in an edit, even sell a shot to a client by featuring their product better in the composition. The punch-in aspect of the Red One is terrific, and that does make it a more flexible camera in that regard.

 

[Sanjin Jukic]

The best part of any sandwich is in the middle:

And that is simply RED ONE-X (hope is coming soon or shortly after IBC)...???!!!

Epic and Scarlet like a RED next step in a professional digital acquisition can take more time to get the best for their release...!!!???

 

[Chris Parker]

with all the REDs coming (scarlet and EPIC variety of flavours) it seems like RED is trying to build a club-house sandwich of TOP to BOTTOM. I believe, however, that there will be room at both the high end and low end of the market for others. RED succeeded SO FAST because they created a middle end. AND because that middle end 'looks' more like high end than low end, but the prices were closer to low end.