ユニクロマーチがカンヌ国際広告祭で銅賞を受賞

[Kaku Ito]

ユニクロマーチがカンヌ国際広告祭で銅賞を受賞

ミューズテクス（http://www.musetex.co.jp）でお手伝いさせていただいたユニクロのウェブキャンペーンコンテンツ、ユニクロマーチ（www.uniqlo.com/march）が2009年カンヌ国際広告祭で、銅賞を受賞しました（http://work.canneslions.com/cyber/entry.cfm?entryid=18660）。



http://www.uniqlo.com/jp/corp/pressrelease/2008/10/102916_uniqlomarch.html

上記のリンクでも説明がありますように、このコンテンツの撮影にはRED ONEを3台横に設置し、4K x 3の解像度でズームアウトした映像を収録、現像とフラッシュを使い、ズームアウトからズームインした映像まで同素材で提供するという手法で制作されました。

RED ONEの撮影におけるテクニカルディレクションは千葉孝／ミューズテクス、R3D現像におけるオペレーション、素材プレップは伊藤格／伊藤Nancyが提供させていただきました。

 

[Andy Jarosz]

Got it. Google translate says something about a banana and two cups of penguins.

 

[Roberto Lequeux]

A recipe? Didn't know Japan was into eating the little tuxed fellows, thought that was China. However, even though I never had penguin baked goods, I could totally see how a hint of banana would compliment the not so tropical penguin flavor.

Hope you get your answer Kaku Ito. If it is a question anyway. :thumbsup:

 

[Kaku Ito]

Really? Bananas?! Penguins? I don't know anybody eats Penguins in Japan.

Well, for English readers can read about it here.

 

[A. Bastaki]

here's the translation:

MYUZUTEKUSU) UNIQLO UEBUKYANPENKONTENTSU we shall help you, YUNIKUROMACHI (w) at the 2009 Cannes International Advertising Festival, was awarded the bronze.



http://www.uniqlo.com/jp/corp/pressr...iqlomarch.html

As explained in the link above, the RED ONE camera is content to set up the next three units, 4K x 3 zoom out the video recording resolution, and development using Flash, to zoom in zoom out The technique was created to provide you with the same video material.

RED ONE camera is TEKUNIKARUDIREKUSHON of Tiba Takashi / MYUZUTEKUSU, R3D OPERESHO in the development, materials PUREPPU Itoo Tadasu / Nancy Ito, we have provided.

 

[Roberto Lequeux]

Congrats!

 

[KenjiHIBI-photographerJPN]

おめでとうございます。
素晴らしい。

 

[Kaku Ito]

日比さんありがとうございます。

監督の湯川さんはもう一つの作品ではグランプリを穫られています。ユニクロパワー凄いですね。

Thanks Roberto.

 

[Todd Folts]

豪華絢爛

 

[Kaku Ito]

 

[Paul Leeming]

Hi all, the translation is basically saying that the UniQlo commercial we worked on won the Bronze Lion award at the Cannes International Advertising Festival.

It was shot using three Red One cameras to create a 12K wide image which was then processed into a Flash website whereby you can zoom into the people wearing the various fashions, or zoom out and see them all marching along (the ad is called UniQlo March).

Here's a couple of behind the scenes pics of the day:

HTH

Paul