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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

REDUSER NAB 2009 - The Official Thread

This was my first Red event that I had attended and I had a blast. Great work Steve and everyone else who made this event happen. I am still having a hard time believing the price for the set of lenses I saw on the projector.

Thanks again.

Adam
 
Jarred Land said:
1 day is really, really nice :)
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Agreed...

Say Jarred, would it be possible to look into moving it up to Monday or Tuesday next time? Being towards the end of the week - well, it was the only event worth staying for.

A shorter NAB week would be refreshing. :-)
 
Casey Green said:
Agreed...

Say Jarred, would it be possible to look into moving it up to Monday or Tuesday next time? Being towards the end of the week - well, it was the only event worth staying for.

A shorter NAB week would be refreshing. :-)
Click to expand...

Yeah... thats a good idea.. I can't imagine why anyone would need 3 whole days to cover the NAB show floor... With the help of Finners great map, plus random other booths its pretty easy to cover it in a day.
 
Jarred Land said:
Yeah... thats a good idea.. I can't imagine why anyone would need 3 whole days to cover the NAB show floor... With the help of Finners great map, plus random other booths its pretty easy to cover it in a day.
Click to expand...

Two days was what I had and it was tough. One thing that would really help would be to bump the event to at least 5 so we dont have to leave the floor early.
 
Jarred Land said:
Yeah... thats a good idea.. I can't imagine why anyone would need 3 whole days to cover the NAB show floor... With the help of Finners great map, plus random other booths its pretty easy to cover it in a day.
Click to expand...

The only problem is that Tuesdays belongs to the AJA party... :sifone:
Wednesday is actually quite cool...

:) Peter
 
Anyone who has ever been to the AJA party knows they OWN Tuesday night. It's a Vegas extravaganza.
 
Jannard said:
We are considering this type of event going forward vs. a booth in the halls of NAB. Thoughts from those that went?

Jim
Click to expand...
I know my voice will be in the vast minority here, but I think you get much more benefit (as a company) exhibiting at NAB than you do at a private party. Please don't get me wrong; I had a great time at the event and there was a ton of valuable information to take away from it. My feeling, however, especially since it was a "REDUser" party, is that nearly all who attended were already sold on RED and from a marketing standpoint it didn't expand the base whatsoever. It felt weird walking around at NAB and overhearing people say things like "did you see that new Panasonic camera?" or whatever, and knowing that at no point during their stay would they even have the opportunity to see the different, amazing things that RED is doing.

I know RED's name is out there in many circles and certainly the visibility is growing rather nicely. But we're all "plugged in" here... I don't think we're really the audience that the booth at NAB needs to reach, to be honest. And one needs not even be at NAB in person to hear about offerings there... there are all kinds of press and people running around shooting "the latest and greatest technology" from the show floor, and that's the stuff that gets put on YouTube and talked about. That advantage is completely lost by ignoring the convention.

I think having a "RED DAY" or the like where we can actually touch the product, power it on, see what it can do would be the best kind of event for the people here... as it stands, most people buy RED product without ever having seen it functioning in person previously. That's pretty remarkable really... I mean, how many bought a RED before seeing one in person? How many people have already placed reservations for RPPs without seeing as much as a still frame from these babies or doing tests to feel great about a $20K investment? Granted, we are blessed that RED actually makes quality stuff that goes beyond expectations and to date has not disappointed. Still, I think some sort of showroom event where people can do more besides take pictures of empty aluminum shells under acrylic barriers would be awfully nice.

So that's really my gut feeling... there are two different crowds of interest here, and I think keeping the booth at NAB next year would be an incredibly wise decision for so many reasons. Probably the most important is that Scarlet and Epic will be at a prime point in their release schedule and perfect for showing off en masse. Since RED is opening the floodgates to an enormous new world of customers with a significantly lower price point on their base models, I don't think it's smart to ignore the general public with this release. Again, that doesn't mean that as a REDUSER community we can't do something special, more targeted, and perhaps more exclusive, but from a promotional and marketing standpoint I think skipping NAB entirely is a mistake. Just my two cents.
 
Peter Majtan said:
The only problem is that Tuesdays belongs to the AJA party... :sifone:
Wednesday is actually quite cool...

:) Peter
Click to expand...

Except for the working the next day after the party part...

I'd prefer to go all day at reduser and then transition straight into the aja party :)
 
Mitch Gross said:
Anyone who has ever been to the AJA party knows they OWN Tuesday night. It's a Vegas extravaganza.
Click to expand...

Tell that to the over 1400 people who showed up at the FCPUG SuperMeet Tuesday night.

And the AJA party is invitation only. How many on this forum got invites?


:beer:
 
The AJA party goes until 2am. Many people went from the SuperMeet to the AJA party.

BTW, how was the tribute to Michael Vitti at the SuperMeet? He was a good friend and his passing was so tragic, especially the circumstances.
 
Deanan said:
I'd prefer to go all day at reduser and then transition straight into the aja party :)
Click to expand...

That might be deadly for some people...
 
Mitch Gross said:
The AJA party goes until 2am. Many people went from the SuperMeet to the AJA party.

BTW, how was the tribute to Michael Vitti at the SuperMeet? He was a good friend and his passing was so tragic, especially the circumstances.
Click to expand...

Very well done. Touching speeches and a very nice montage of pictures of Mike.
 
Häakon said:
I know my voice will be in the vast minority here, but I think you get much more benefit (as a company) exhibiting at NAB than you do at a private party. Please don't get me wrong; I had a great time at the event and there was a ton of valuable information to take away from it. My feeling, however, especially since it was a "REDUser" party, is that nearly all who attended were already sold on RED and from a marketing standpoint it didn't expand the base whatsoever. It felt weird walking around at NAB and overhearing people say things like "did you see that new Panasonic camera?" or whatever, and knowing that at no point during their stay would they even have the opportunity to see the different, amazing things that RED is doing.

I know RED's name is out there in many circles and certainly the visibility is growing rather nicely. But we're all "plugged in" here... I don't think we're really the audience that the booth at NAB needs to reach, to be honest. And one needs not even be at NAB in person to hear about offerings there... there are all kinds of press and people running around shooting "the latest and greatest technology" from the show floor, and that's the stuff that gets put on YouTube and talked about. That advantage is completely lost by ignoring the convention.

I think having a "RED DAY" or the like where we can actually touch the product, power it on, see what it can do would be the best kind of event for the people here... as it stands, most people buy RED product without ever having seen it functioning in person previously. That's pretty remarkable really... I mean, how many bought a RED before seeing one in person? How many people have already placed reservations for RPPs without seeing as much as a still frame from these babies or doing tests to feel great about a $20K investment? Granted, we are blessed that RED actually makes quality stuff that goes beyond expectations and to date has not disappointed. Still, I think some sort of showroom event where people can do more besides take pictures of empty aluminum shells under acrylic barriers would be awfully nice.

So that's really my gut feeling... there are two different crowds of interest here, and I think keeping the booth at NAB next year would be an incredibly wise decision for so many reasons. Probably the most important is that Scarlet and Epic will be at a prime point in their release schedule and perfect for showing off en masse. Since RED is opening the floodgates to an enormous new world of customers with a significantly lower price point on their base models, I don't think it's smart to ignore the general public with this release. Again, that doesn't mean that as a REDUSER community we can't do something special, more targeted, and perhaps more exclusive, but from a promotional and marketing standpoint I think skipping NAB entirely is a mistake. Just my two cents.
Click to expand...

Hi Häakon!

You have a very good point. However this year I believe RED was much better off in "private" environment. Not having any actual prototypes to showcase at NAB would have backfire in my opinion. All the competition would use it to bash RED as much as they could. I know RED ONE by itself is a huge achievement and something to be proud of, but negative bashing of "dummy" EPIC and Scarlet would take the glory away IMHO...

Next year is going to be different. Both Scarlet and Epic will be out and well established by NAB'10. But even then I would suggest two-sided effort:

A. REDUSER supermeet ala this year's Wednesday. The main benefit would be to keep all RED-related products and services under one roof so to speak. Kind of like the annual MACWORLD. A RED-centric 1-day expo...

B. A smaller (or bigger) stand at NAB to showcase RED products to the general public and to get press coverage. With actual working products (Epic & Scarlet) and ton of new accessories there will be plenty to keep RED ONE company...

Just my two cents...

:) Peter
 
How does one get on the AJA invite? Or is it for the "big guys" customers of AJA only?
 
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