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interview with arri`s manager - unfortunately only in german

Danish P.V.

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interesting article with an interview with arri`s manager franz kraus, they`ve announced a new 2K camera for 2009 at a price of approx. a 16mm camera (i guess around 40K euro). he`s referring to red, too (of course) and makes some good points. also hints about future, full spectrum LED lighting systems with outputs up to 1KW (I guess something like zylight`s)
 
Franz Kraus, who as CEO of ARRI AG mainly said that ARRI preparing a sort of 2K smaller type digital camera that will be

the same size as a 16mm camera and will have sensor with sensitivity, DR and latitude that equals to a film (!!!???).
 
Talk, talk, talk, RED's bringing 6K by the end of the year. Talk about bringing a knife to a gun fight.

Well they have obtained the Dalsa technology and NO ONE can say that the ARRI design is not one of the best. So put those two together and maybe there's a player there.

I for one is watching this with interest. Also, resolution is as he says not everything.
 
Did you not read the article? They DID NOT buy from Dalsa. That deal was off from ages ago.

As for resolution, resolution is not everything, but it's still vitally important. If you don't capture it at the time, you can't get it later. Resolution opens up vast possibilities.

Graeme
 
Well, true, granted I'd be worried for the SI-2K with all of these new 2K cameras in development. However, in the camera game, numbers speak louder than tech specs for most. Still, it's good that Arri is doing this because they really need to hop on the digital bandwagon. For example, at Chapman we're filming our big projects for the semester and I'm one, if not the only filmmakers there who has decided to film their project digitally, in this case with my Nikon D90. The rest of the students are doing 16mm film. By the end of the first weekend I had to shoot, I had a first cut on the table and everybody else didn't have anything to show because they have to wait about a week or so to get their films processed. Needless to say, we're getting down to our last few weeks of school so, whereas I'm more than halfway done with my edit, the others will be stuck having to frantically edit something together in a hurry to meet the deadline. In that instance, digital trumped film. Whether the look will be the same or not has yet to be seen but, even so, my D90 stuff looks pretty good and could very well stand on its own come screening time.
 
By the end of the first weekend I had to shoot, I had a first cut on the table and everybody else didn't have anything to show because they have to wait about a week or so to get their films processed.

Why this? Each time we`ve dropped our exposed cans at schwarzfilm here in Berlin the assembled big spool was ready within a couple of hours...

And regarding your "6K" - it`s exactely what Franz Kraus was speaking of in the interview I`ve linked - more resolution doesn`t necessarily mean more quality and if Arri provides a well engineered, true, solid and reliable 2K camera that easily fits into existing workflows and accessories I`m with them (even if I`m not their biggest fan in terms of customers relationship - but their cameras and acc. are first class - ok, with a price tag, of course ;-)
 
I like the part he says Jim Jannard was not able to acquire customers, he acquired devotees!
Lovely!
It´s very sad I can´t be at the Nab Party. I would love to kiss the Gurus feet.
To sad, I have to stay "only" a customer (customer=I spent money and got great valued gear for it).
The big business world is in the beginning always laughing about somebody who follows his crazy dreams and visions with passion.
Maybe over 5000 customers in such a short time is just to much to digest.
Or does Arri know already who is doing all the movies in the future?


Marc:sifone:
 
:-) The first rule of commenting on an article is to read it. :-) I think whatever Arri will do it will be interesting, but I find it amusing that " Digital cinematography is neither cheap nor easy " but surely it should be!

And "The users see someday that more pixels does not bring more, but also has disadvantages: More pixels on the same area mean that the individual pixels smaller and is less sensitive to light" but surely a 16mm sensor sized 2k will have very similar pixel size to a 4k 35mm camera?

Perhaps it's the translation from German?

Graeme
 
ARRI forgot an old German concept from 30s about a mass production car for the people

a.k.a. VOLKSWAGEN... ("Volks" in German = people, "Wagen" in German = Car)

They are still making a notion like in that interview with Franz Kraus, who as CEO of ARRI AG, that making movies is such an elite thing that needs an elite equipment, etc...

From that mistake they didn't learn nothing at all and it means there are not going to be one of the major players in a digital cinema future...

Here we know well who will be one of them for sure... :sifone:
 
he is also saying that the 2k camera will be modular but he doesnt go into details. seems like red had a huge impact on how cameras will be designed in the future! i love it.
cant wait for my scarlet :D
 
ARRI forgot an old German concept from 30s about a mass production car for the people

a.k.a. VOLKSWAGEN... ("Volks" in German = people, "Wagen" in German = Car)

They are still making a notion like in that interview with Franz Kraus, who as CEO of ARRI AG, that making movies is such an elite thing that needs an elite equipment, etc...

From that mistake they didn't learn nothing at all and it means there are not going to be one of the major players in a digital cinema future...

Here we know well who will be one of them for sure... :sifone:

If I`m not totally wrong they`re not after the mass market Red wants to get into / has gotten into.
Kraus says that there`s a market of about 6000 professional and highend filmcameras (which currently are mainly covered by Arriflex, Moviecam (belongs to Arri AG, too, now), Panavision, Aaton and other vendors` cameras) and that`s what they`re after it seems.

BTW, the 2K camera they want to offer seems to be of a reflex-viewfinder type - as long as it`s of the size of the Red One (not like that Dalsa tanks) I would really like to get ahold of such a device :-)
 
It's going to be an interesting few years to say the least. Digital technology has finally developed to the point that it can do what everyone touted as it's strengths and heralds. Now you can say such things with out making excuses.

The fight / race is on. It will be very intriguing to see what develops.
 
" Digital cinematography is neither cheap nor easy " but surely it should be!

Yes it should. But unfortunately it isn't. It's still very expensive with a fixed lens Scarlet for a hobbiest. The whole accessories, post processing and archiving will cost a foot and a leg.
 
We can debate all day about "cheap", "expensive", and what RED is, which is "in-expensive".

Graeme
 
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