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RED and the use of the PROFESSIONAL word

Michele Gavazzeni

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Hey RED Guys !

Are you sure you want to write PROFESSIONAL on your products?

Typically is used to qualify an improved version of a consumer product...
You see this word everywhere but not on professional tools.

RED is made for professional use... No question!
Are there any non-professional parts in RED products? ... No

So why PROFESSIONAL

I know you need a generic word to be engraved on your logo so it can be one for all or at least for all the accessories, but I'm sure something more appropriate and also creative can be found.


I know that a simple word won't change the beauty of a product and its specifications.


I've noticed this...personal professional deformation i think! (marketing and advertising is my world)
and wanted to share my toughts with you.

Btw What a night!... What a company!

Congratulations to all of you!
 
are they writing professional on their products?
 
To me it looks v. professional, but I cannot find the wording anywhere... Can you help me out?

1226601533.jpg
 
I agree 100% (and I've worked in advertising all my life ;-)

Hey RED Guys !

Are you sure you want to write PROFESSIONAL on your products?

Typically is used to qualify an improved version of a consumer product...
You see this word everywhere but not on professional tools.

RED is made for professional use... No question!
Are there any non-professional parts in RED products? ... No

So why PROFESSIONAL

I know you need a generic word to be engraved on your logo so it can be one for all or at least for all the accessories, but I'm sure something more appropriate and also creative can be found.


I know that a simple word won't change the beauty of a product and its specifications.


I've noticed this...personal professional deformation i think! (marketing and advertising is my world)
and wanted to share my toughts with you.

Btw What a night!... What a company!

Congratulations to all of you!
 
Its better than writing "Soccer Mom"...Its a demo...The word "Proffesional" won`t make the cut when it comes down to it in the end before actual delivery.


DogDay.
 
Hi,

I understand the majority of Leica camera buyers main jobs are not professional photographers, the majority of pro photographers could not aford one.

Stephen
 
Its better than writing "Soccer Mom"...Its a demo...The word "Proffesional" won`t make the cut when it comes down to it in the end before actual delivery.

That's your personal opinion... and I hope so.
 
I understand the majority of Leica camera buyers main jobs are not professional photographers, the majority of pro photographers could not aford one.

I don't really get the point but I agree with you Leicas are sold mainly to non professional photographers.

On the second statement I would add something... most of the professional photographers can't use a full manual camera.
 
On the second statement I would add something... most of the professional photographers can't use a full manual camera.

Hi,

Probably the majority of cameraman working today could not shoot with film either, because it died so song ago!:wink:

Stephen
 
I don't really get the point but I agree with you Leicas are sold mainly to non professional photographers.

On the second statement I would add something... most of the professional photographers can't use a full manual camera.

Hi,

The biggest market of expensive toys is to people who would like to be professionals. How many owners of Porsche or Ferrari's are racing drivers?

Stephen
 
"professional" is for people that are trying to make it pro...not red...
 
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