Martin Euredjian
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While I can't discuss the technology behind the DPX's performance at this point I can certainly discuss contrast ratio specifications.
Yes, consumer-land is full of marketing twists to make things seem better than they really are. Few fields are as guilty of this as LCDs. What's going on is akin to car manufacturers quoting 150 miles per gallon with the fine print stating that this is on a 45 degree incline, with bicycle tires, on an ice-covered road, drafting a truck three feet in front, the wind behind you and only one cylinder working. Neat trick, but it isn't real and nobody is going to drive a car that way.
Contrast ratio: A measurement that describes the relative luminance between the black and white points of a monitor (or projector, etc.). Saying that the contrast ratio is 10 means that black is ten times darker than whatever white happens to be set to.
The ratio can be different depending on how the measurements are taken.
Sequential contrast:
-----------------------------------------------------------------
1- Calibrate the monitor as it will be used.
2- Send a full frame of white to the monitor
3- Measure white
4- Now switch to black
5- Measure black
6- Contrast ratio = white luminance / black luminance
Typical sequential ratios:
BVM CRT: 15,000 to 1
DPX LCD: 15,000 to 1
Typical LCD: 500~1,000 to 1
Simultaneous contrast:
-----------------------------------------------------------------
1- Calibrate the monitor as it will be used.
2- Send a black and white checkerboard pattern to monitor
3- Measure white square near center
4- Measure black square near center
5- Contrast ratio = white luminance / black luminance
Typical simultaneous ratios:
BVM CRT: 280 to 1 (primarily due to flare in glass)
DPX LCD: 15,000 to 1
Typical LCD: 500~1,000 to 1
Consumer contrast:
-----------------------------------------------------------------
1- Don't calibrate the monitor as it will be used in the real world
2- Crank up the brightness, backlight and anything you can to make it super-bright
3- Send white to the monitor
4- Measure white
5- Now crank everything down as far as it will go. Make it super-dark to the point that the image might not even be usable.
6- Send it black
7- Measure black
8- Contrast ratio = white luminance / black luminance
Typical simultaneous ratios:
Moderate marketing spin: 3,000 to 1
The really good marketing guys: 30,000 to 1
The "our customers are stupid" guys: 1,000,000 to 1
The intent behind Sequential contrast is to determine the absolute best performance for a fully calibrated monitor in proper operating conditions. It is relevant for such things as titles over black or very dark scenery, where deep dark blacks are a necessity.
Simultaneous contrast is there to give you an idea of how well the contrast performance holds-up as varied image content occupies different portions of the screen. CRTs are variable contrast devices. As content becomes more complex contrast is reduced. This can be looked as as MTF (Modulation Trasfer Function) just as you might with camera lenses.
Consumer contrast figures are there to deceive and market based on the idea that consumers don't understand any of this and they can be easily impressed by big names quoting big numbers. Not much can be said about this other than I hope that some degree of regulation is applied to the industry in order to protect consumers at some point.
-Martin
Yes, consumer-land is full of marketing twists to make things seem better than they really are. Few fields are as guilty of this as LCDs. What's going on is akin to car manufacturers quoting 150 miles per gallon with the fine print stating that this is on a 45 degree incline, with bicycle tires, on an ice-covered road, drafting a truck three feet in front, the wind behind you and only one cylinder working. Neat trick, but it isn't real and nobody is going to drive a car that way.
Contrast ratio: A measurement that describes the relative luminance between the black and white points of a monitor (or projector, etc.). Saying that the contrast ratio is 10 means that black is ten times darker than whatever white happens to be set to.
The ratio can be different depending on how the measurements are taken.
Sequential contrast:
-----------------------------------------------------------------
1- Calibrate the monitor as it will be used.
2- Send a full frame of white to the monitor
3- Measure white
4- Now switch to black
5- Measure black
6- Contrast ratio = white luminance / black luminance
Typical sequential ratios:
BVM CRT: 15,000 to 1
DPX LCD: 15,000 to 1
Typical LCD: 500~1,000 to 1
Simultaneous contrast:
-----------------------------------------------------------------
1- Calibrate the monitor as it will be used.
2- Send a black and white checkerboard pattern to monitor
3- Measure white square near center
4- Measure black square near center
5- Contrast ratio = white luminance / black luminance
Typical simultaneous ratios:
BVM CRT: 280 to 1 (primarily due to flare in glass)
DPX LCD: 15,000 to 1
Typical LCD: 500~1,000 to 1
Consumer contrast:
-----------------------------------------------------------------
1- Don't calibrate the monitor as it will be used in the real world
2- Crank up the brightness, backlight and anything you can to make it super-bright
3- Send white to the monitor
4- Measure white
5- Now crank everything down as far as it will go. Make it super-dark to the point that the image might not even be usable.
6- Send it black
7- Measure black
8- Contrast ratio = white luminance / black luminance
Typical simultaneous ratios:
Moderate marketing spin: 3,000 to 1
The really good marketing guys: 30,000 to 1
The "our customers are stupid" guys: 1,000,000 to 1
The intent behind Sequential contrast is to determine the absolute best performance for a fully calibrated monitor in proper operating conditions. It is relevant for such things as titles over black or very dark scenery, where deep dark blacks are a necessity.
Simultaneous contrast is there to give you an idea of how well the contrast performance holds-up as varied image content occupies different portions of the screen. CRTs are variable contrast devices. As content becomes more complex contrast is reduced. This can be looked as as MTF (Modulation Trasfer Function) just as you might with camera lenses.
Consumer contrast figures are there to deceive and market based on the idea that consumers don't understand any of this and they can be easily impressed by big names quoting big numbers. Not much can be said about this other than I hope that some degree of regulation is applied to the industry in order to protect consumers at some point.
-Martin