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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

RED's battle against Sony -- Jim response succeeding the new Sony's Armada* move

Oh my gosh... the "big boys" are awake? We had better pack our bags and head for the hills! Why didn't someone tell us this sooner?

Yesterday we knew nothing. Today we know something. Tomorrow we just might be dangerous. Stay tuned for early November. Things are heatin' up.

Jim
 
Why Nov? Seems arbitrary, or are you trying to deflate holiday season wind from their sales?
 
Shawn Nelson said:
Why Nov? Seems arbitrary, or are you trying to deflate holiday season wind from their sales?
Click to expand...

We want to let our customers know what we are doing as soon as possible. It will take us another few weeks to finalize everything. We work to our plan... which is:

Develop a plan and begin execution.
Present the plan.
Listen to the feedback while there is still time to adjust.
Adjust.
Release.

That is why we announce a bit more in advance than our competitors. The upside is obvious. The downside is that our competitors know what we are doing ahead of time. We'll take the risk. This is a better way to do it... unless you disagree?

Jim
 
Shawn Nelson said:
Why Nov? Seems arbitrary, or are you trying to deflate holiday season wind from their sales?
Click to expand...

You don't beat the competition with what you say. You beat them with what you release.

Jim
 
It's an interesting balance, because it also gives you a healthy market-research feedback loop.

As for tipping off the competitors, eh, are you really yet to a point where that matters? They still haven't figured out how to go to war with you. They are too slow, too heavily armored for the nimble Red. It's Agincourt all over :-). Anyways, I appreciate the feedback loop.
 
Jannard said:
You don't beat the competition with what you say. You beat them with what you release.

Jim
Click to expand...

True, but it seems to be a well regarded strategy in high-tech to release bigger-better-cheaper specs right before a competitor releases a product, to get market share to hold off on purchase.
 
Shawn Nelson said:
True, but it seems to be a well regarded strategy in high-tech to release bigger-better-cheaper specs right before a competitor releases a product, to get market share to hold off on purchase.
Click to expand...

If we considered them a competitor, that might be considered an issue.

If someone needs a good still camera today... a 5D II is a great consideration.

Jim
 
We are here because we are on your side. We are you. We tell you what we are doing because it is healthy. We are not the typical company that has a strategy to become a money making machine at the expense of our customers. We are a company who's sole purpose is to make the best stuff. The stuff the other guys can't afford to make because it is counter-productive to the "business model". I really believe we are different. We LOVE doing this stuff. I just spent the weekend working with Jarred and Matt on the program. We don't do this for "overtime". That is a hard combination to compete with.

Jim
 
Jannard said:
We are you.
Jim
Click to expand...

That's right motha!@&%!*^@'ers!
:watsup:

Sorry about the turrets syndrome, but I passionately believe that. Why?: RED ONE!



The giants are awake? LOL!!! Who says? The giant's marketing leeches? People that can't stand to look at the cameras they bought when they bought a bit too early? Listen... SHOW ME THE MONEY.. in this case the cameras. Are we talking about pathetic video functions in professional still cameras? I seriously hope not. Don't get me wrong, I am not screaming at anyone, I am just cheering on the Red guys here. I hope you don't read this post assuming anger cause the only way you would take offense is if you were some upper level management doosh-bag that prays every night to one day be one of the big suits with a disproportionate bailout umbrella bonus bribe to encourage the slow drip of technology that we've been putting up with... it may not be as big of a deal in the entertainment industry... but if this were health-care it would be impossible for anyone to rationalize that their actions were not criminal.


Tom said:
Jim has the luxury of running an extremely nimble company that can turn on a dime. That's a good thing.
Click to expand...

I believe this is one of the key factors. And I believe that he could prove himself, yet again, by showing us how to keep that agility as operations grow exponentially.
 
Jannard said:
We are here because we are on your side. We are you. We tell you what we are doing because it is healthy. We are not the typical company that has a strategy to become a money making machine at the expense of our customers. We are a company who's sole purpose is to make the best stuff. The stuff the other guys can't afford to make because it is counter-productive to the "business model". I really believe we are different. We LOVE doing this stuff. I just spent the weekend working with Jarred and Matt on the program. We don't do this for "overtime". That is a hard combination to compete with.

Jim
Click to expand...

And this pretty much sums it up, folks.
icon14.gif


With this mindset, and all the resources and talent at Red, I am getting incredibly excited about DSMC in particular. The main worry I would have -- if Red was a typical Sony/Canon type of company -- would be that the specs on DSMC would be "too awesome" and that it would compete with Red One and Epic, and therefore you would need to "dumb it down." But I never believed Jim and Red would operate that way. Your post right here, Jim, makes me doubly convinced of this.

Is DSMC still the hottest ticket inside of Red, in terms of what you guys are most amped about?
 
Jannard said:
We want to let our customers know what we are doing as soon as possible. It will take us another few weeks to finalize everything. We work to our plan... which is:

Develop a plan and begin execution.
Present the plan.
Listen to the feedback while there is still time to adjust.
Adjust.
Release.

That is why we announce a bit more in advance than our competitors. The upside is obvious. The downside is that our competitors know what we are doing ahead of time. We'll take the risk. This is a better way to do it... unless you disagree?

Jim
Click to expand...

Love this!
 
Everything in perspective

Everything in perspective

Red are still a small company that are currently moving up to their 3000 camera. Canon, Nikon, Pentax, Olympus etc sell thousands of cameras every week and are all things to all people from simple point and shoot to top end SLRs. They are not comparing themselves to Red and nor can they communicate with all of their customers many whom merely buy a camera and dont want communication.
You seriously have to ask yourself why Jim is so preoccupied with Sony or Canon or Nikon or Arri or Panavision they are not running a business model like his and are not trying to.
What Red has done is pretty amazing stuff but equally these other companies do some pretty amazing stuff and anyone who thinks when Philips / Sony invented the CD it wasnt amazing need to look around them,or the Ipod from Apple or when Mercedes - Benz gave us ABS (how many accidents has that avoided) or the airbag etc etc. Being not in it for the money is OK when your a billionaire try telling that to the folks at Vision Research. All the threads that jump on the evangelistic band wagon actually loose Red credability let the products stand for themselves and if the new camera is revolutionary it will sell.
 
The game has changed

The game has changed

All the talk is about the sensor or camera which obviously is important but in this digital age the software to manipulate pictures is where the money is. Medium Format cameras have died back and many of the remaining manufacturers rely on companies such as Phase One to survive. Equally Adobe, Apple, Corel etc make better margins than the camera manufacturers do. In Hollywood or London the big bucks for features are in post not in camera rental so if Jim really wants to make a difference its here he needs to look next.
 
Nova Invicta said:
All the talk is about the sensor or camera which obviously is important but in this digital age the software to manipulate pictures is where the money is...
Click to expand...

I think Panavision or Abel Cine Tech might take issue with where you think the money is. No doubt a larger portion of a production's budget goes to "post-production" as opposed to camera rental but it is also going to many companies, or a single much larger, higher overhead, diversified business or group of businesses. And software is small potatoes in the scheme of things. Sure a Quantel Pablo system is expensive, but how many actually exist... here in Los Angeles, I think I would be safe in estimating less than 100.

I for one am hopeful that RED will stay focused on what it does best: sensor development and camera system design.

Besides, all the post-production in the world doesn't do anything for you with no quality images to work with.
 
makkystyle said:
I think Panavision or Abel Cine Tech might take issue with where you think the money is. ... And software is small potatoes in the scheme of things.
Click to expand...

Nope, Nova is right. Not just talking about camera business, if you study the models of those companies that develop software/hardware co-solutions, you would come to realize that (relative) higher profit margins on software products actually many times supports hardware platform R&D, since hardware products don't have that much margins.
 
Jannard said:
... We tell you what we are doing because it is healthy.
Jim
Click to expand...
Reminds me of open source development that is taking over the software industry. I have no doubts that 20 years from now, many hardware companies will adopt this philosphy also.
 
The good thing is Jim won't repeat the mistakes of John DeLorean. Therefore we can be assured a solid roadmap for quite some time in the foreseeable future, to hopefully de-throne the status quo.
 
Jim made himself a multi-billionaire, well I don't really know any of the details but he created a company from the ground up and sold it for 2.1 Billion... I have a little faith on the guy. Just a little... :)
 
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