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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

RED is a trademark...

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I own about a dozen Red domains. Had a chat with Jarred a while ago and all was fine and I elegantly shut shop. I understand and whatever you guys say, but eventually, do you think you can nick the guy who marketted Oakley for over 2 decades, with all the branding experience background he has. They're cool, we love them, so please. You can try and stick your willie up flies arses all night if you really dig details and want to go wiseass on this issue, point is it's wrong and illegal. Unless you make pimple cream or firetrucks, just use your imagination and avoid surfing somebody else's wave. Else I don't give much of your skin and the only case you'll be allowed to use the word red for will be to describe what kind of financial mayhem you're in or the color of your butt...

Let's have some redspect...
 
Okay, technically you're right on IBM and "Big Blue"... but the reason they couldn't trademark it is because a smaller company was using the name, which has since "trademarked" it. So "Big Blue" is a trademarked name.

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In 1995, a tiny Huntington-based computer parts wholesaler named Big Blue Products Inc. won a trademark battle against giant International Business Machines. Big Blue Products, founded in 1984, prevailed in gaining the trademark for the phrase Big Blue as it relates to computer products despite the deep pockets of IBM, which has carried the nickname for decades.
--taken from this article---
http://findarticles.com/p/articles/mi_qn4189/is_20040910/ai_n10170069
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Buck Forester said:
IBM has "Big Blue". What about "The Color Purple"?

All Your Red® Are Belong To Us



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Movie titles are not trademark-able in most circumstances. Big Blue is an IBM trademark; notice that it's not just "Blue".
 
AFAIK Deutsche Telekom has patented the color "magenta" with every kind of advertising, especially electronics and mobile phone. They fight hard against any company that uses magenta in advertising, at least that is what is being written everywhere. Two big players have already given up and changed their colors (one of them was one of or even the biggest german electronic resellers).

Axel
 
Whatever they trademarket, it's not just the color. And they hardly sue colors.. danger of confusion, whatever.

They fight hard against any company that uses magenta in advertising, at least that is what is being written everywhere. Two big players have already given up and changed their colors (one of them was one of or even the biggest german electronic resellers).
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Hehe. That's probably the misunderstanding. That law has something to do with justice. Lawyers are like firefighters, you better don't need one. Everyone can sue anybody, especially anyone with deep pockets. The poor will always lose if not in court then on the long run without much luck because they can't defend themselves. It's all about money and power. Telekom has many employed lawyers.

Lawyer are characterless hookers.

That said, it's not a really a good or innovative selling point acting as a freeloader. And I can understand Jim of course that he's got a problem if there is a Red Box and other stuff out there. It's ugly and nasty. On the other hand it shows how hip as a company RED already is. But "Jannard" wouldn't make a bad company name either. "Hey hand me Jannard's Scarlet over!" :innocent:
 
Axel Mertes said:
AFAIK Deutsche Telekom has patented the color "magenta" with every kind of advertising, especially electronics and mobile phone. They fight hard against any company that uses magenta in advertising, at least that is what is being written everywhere. Two big players have already given up and changed their colors (one of them was one of or even the biggest german electronic resellers).

Axel
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Sorry, you are incorrect. You can't "patent" a color, you could patent a way of making that color, or a novel means to view it, but not the color itself.

Also it was T-Mobile who claimed the trademark on the color Magenta.

Just so everyone is clear:
A trademark is:
"A word, a name, a symbol, a device, or a combination of them that indicates the source of goods or services. Distinguishes the products or services of one business from those of others in the same field. "

A patent is:
"Is a set of exclusive rights granted by a state to an inventor or his assignee for a fixed period of time in exchange for a disclosure of an invention."

RED can clearly claim that their usage of the word RED distinguishes them from others in their field, hence they were able to trade mark it, and now wish to enforce it. Nothing wrong with that at all. If your business is in the same general ballpark as RED's pick something else to describe it.
 
When anyone in film thinks of RED now, what do they think of? The colour? No! They think of some upstart company trying to....
 
I bought redcamera.com.au in the early days because i thought it would help search engine results on hire once red became well known. It seems it was a very good decision the way things are going. I never had malicious intent in regards. I would be willing to transfer it over to red company if they feel like it crossed their trademarks. It's not a legal issue for me. It's just doing what is right.
 
14 stops of DR

I think the main point is that if folk are confused about whether your product or service is coming from Red, then Jim has a case. If he called his camera the Jannard One the situation would be the same. He doesn't own the color Red, he owns the ability to differentiate his business from others, that is the purpose of the laws.

This is the friendly canon ball across the bow before the lawyers get out the Gatling guns.

IBloom
 
alternatives

alternatives

supernovafilms said:
I bought redcamera.com.au in the early days because i thought it would help search engine results on hire once red became well known.
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I had about the same idea but did not put it into practice yet. Point is that I want my prospects (on the internet) to know that I will be using the Red camera when it has arrived. Of course there is no intention to suggest that my company has any other connection with Red other than that we use the Red camera for its outstanding quality.
There are more ways to do this. By using the logo "shot with Red" for example or maybe using the term "shooting with Red" in the description of your website.
Maybe Red can work the other way around. We now know what we can't do, maybe we better focus on the things we can do and that are supported by Red. Maybe they have some usefull suggestions.
 
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