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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

Red Future?

I also wonder about service and support in the future. That's a real tough one, on one hand keeping centralized US based sales, service and support will eventually mean Jim needs a industrial complex the size of LAX, but with the right kind of process management at least there is control, and a single ground zero with Fed Ex trucks heading in and out 24hrs a day and flights distributing things all over the world (maybe LAX is not a bad idea... with a conveyor belt for big Red boxes to be loaded straight on the aircraft).

The other route is continental/region/country/local based sales, tech support, repairs, etc. but that is such a behemoth undertaking I can hardly get my head around it's implications.

There is running a multinational enterprise on one side and building cameras on the other. At the moment they are building cameras, and we'd all love them to keep doing that, but the danger is in having to rather put so much effort into running a massive multinational organization because of growth.
 
4K Hub said:
I also wonder about service and support in the future. That's a real tough one, on one hand keeping centralized US based sales, service and support will eventually mean Jim needs a industrial complex the size of LAX, but with the right kind of process management at least there is control, and a single ground zero with Fed Ex trucks heading in and out 24hrs a day and flights distributing things all over the world (maybe LAX is not a bad idea... with a conveyor belt for big Red boxes to be loaded straight on the aircraft).

The other route is continental/region/country/local based sales, tech support, repairs, etc. but that is such a behemoth undertaking I can hardly get my head around it's implications.

There is running a multinational enterprise on one side and building cameras on the other. At the moment they are building cameras, and we'd all love them to keep doing that, but the danger is in having to rather put so much effort into running a massive multinational organization because of growth.
Click to expand...

Wow! Relax on it just a bit... :-)

Oakley sells and services every market in the world. RED will too...

Jim
 
PerfectOptics said:
I think the brand loyalty Red is establishing with the next-gen indie crowd will be invaluable. I know lots of my clients will remember the day they couldnt afford 35mm, Genesis and Dalsa are out of the question, and Arri doesnt accept nikons, but Red made there project look gorgeous.
Click to expand...

Hi,

I know of many Arri cameras that have had Nikon mounts fitted.

Stephen
 
I do not know about the very long term. But, from what I hear from people who seems to know, Sony and Panasonic and canon have no plans to compete with RED. They all sell through midddlemen and the factory gets only a small percent of the retail price. They cannot afford to compete with RED on price. Because RED has no overhead. They cannot afford to compete with RED on quality because the market is not large enough to justify the capital expenditure.

The competition do not have the business savvy and vision of Jim. Jim came from nowhere and conquered the market in just two years. Dalsa 4K, (a better camera), has been sitting on the shelf as a curiosity for many many years. It is still sitting there because they do not have the business brain of Jim. RED did not overtake the world: Jim did.

If you are sitting on the fence deciding whether to buy a RED and wondering whether they will be around in 20 years, then I would say "buy now without fear. Jim and RED will be around after 20 years." (I predict, after making RED a worldwide company, Jim will run for the Whitehouse and succeed.)
 
DanWood said:
If you are sitting on the fence deciding whether to buy a RED and wondering whether they will be around in 20 years, then I would say "buy now without fear. Jim and RED will be around after 20 years." (I predict, after making RED a worldwide company, Jim will run for the Whitehouse and succeed.)
Click to expand...

Please don't push the Whitehouse thing. We need him making cameras. Much more important.
 
DanWood said:
If you are sitting on the fence deciding whether to buy a RED and wondering whether they will be around in 20 years, then I would say "buy now without fear. Jim and RED will be around after 20 years." (I predict, after making RED a worldwide company, Jim will run for the Whitehouse and succeed.)
Click to expand...

Actually considering all the military references at RED that would be a scary thought HAHAHAHAHA

(Sorry Jim)
 
maybe in 20 years red with have forums of nostalgic people who had reds in the old days.. like today we have for the commodore 64 :D
 
cinemano said:
maybe in 20 years red with have forums of nostalgic people who had reds in the old days.. like today we have for the commodore 64 :D
Click to expand...

Hi,

And then went back to film?:biggrin:

Stephen
 
Stephen Williams said:
Hi,

And then went back to film?:biggrin:

Stephen
Click to expand...

new film stock will be pretty expensive and rare then.

With many film companies goind bancrupt (agfa film), stopping production (polaroid) or reducing their potfolio (kodak), it will be a sellers market by then.

the bread and butter film market isnt OCN, its copies.
And this market looses 1000s of customers every year.

The 35mm film market will live on, but soon, as S8, Compact Cassette or LP, it will be the niche.

ps.
stephen, i am curious - your red # says epic - i thought you bought 50% of a red one?
 
I think one of the main aspects of RED that makes the company so great is the fact that they are a private company. When you are a private company, you have to go through many obstacles, and it is very much sink or swim...but you get the freedom to do what you truly want. Companies such as Sony and Panasonic are public corporations...which means you don't own yourself.

The freedom to branch out and explore new territory really enables RED to be trailblazers in a market that isn't accessible to the common man (or college student! :wacko:)
 
DanWood said:
But, from what I hear from people who seems to know, Sony and Panasonic and canon have no plans to compete with RED.
Click to expand...
Maybe not, but I can't help but think that RED certainly seems to have plans to compete with them... :)
 
The RED RAY box is the actual key.....Distribution is the money, RED Cameras are just the way to be known.Think to your self which is larger.... Panavision or Disney?

Who thinks bigger you.... "howwww boy I got my camera"...
or Jim .-.--.-----.....---..-......

The person who controls electronic distribution and playback in movie theatres is playing the big game!!!
 
Stephen Williams said:
Hi,

And then went back to film?:biggrin:

Stephen
Click to expand...

Oh yeah, because I'm sure we're all just stoked to go back to using a lousy 100-year-old technology that is cumbersome, bulky, obnoxious, not redundant whatsoever, and completely obsolete now in every respect. Yeah, I can just see that happening, let's get out our 8-track players and horses and stagecoaches while we're at it too.

*rolls eyes*
 
thats the one thing that I never got about film. it never really got cheaper. even with modern methods of producing it. kodak and fuji could have helped a lot by reducing the price for everyone. but they didn't and now digital is eating their lunch. yes I know film is a very small budget item on a large studio films. but most of us aren't studios
 
darkkelt said:
but they didn't and now digital is eating their lunch.
Click to expand...

Yeah, check out what digital found in the sack lunch it took from film. :w00t:

15404143.jpg
 
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