50,000 copies selling magazine reports " Wrong Info " about RED

[REDHKSC]

Today, I bought a less than 2 USD ( for three books ) magazine in the 7-Eleven store and RED one was in the two book cover story.

There were lot of wrong information provided may be from someone or somebody ? Myself as a professional RED owner and user in HKG and I need to clarify the followings points here in this Z/HD Zone edition 513 dated 12 June 2008 in HKG.

The HD zone magazine said in CHINESE that :

1) RED is 4520 x 2540 ( RED 4K is less than that pixel format ) 2) RED is selling around HKD 100,000.00 ( Less than USD 13,000.00 !!! ) ( Starts less than HKD 160,000.00 to be used if you have other DIY accessories )
3) RED one camera has its self-generate Test Signals !!! ( Color Test Chart is for setting up a monitor but it can not be recorded on RED ) 4) RED HDMI and HDSDI are the image quality to be captured onto the external computer. ( They are for preview only for on Set monitoring )

There are more than 50,000.00 copies ( www.e-zone.com.hk ) to cheat all the chinese people to know about the RED one camera from www.RED.com

IT IS BAD FOR RED to tell ALL CHINESE who can ONLY READ CHINESE to know about the RED. SO BAD THAT THEY ALL GOT THE WRONG INFORMATION from that Non-Professional " CHEAP Selling " Street level based A/V magazine in HKG and for CHINA.

I am just telling the turth as a normal reader.

STEWART
FOUNDER
REDHKSC
HKG - CHINA

 

[Justin Kirchhoff]

Well it's not necessarily all wrong information. Red is 4520 x 2540, but at most we can shoot 4306 x 2409 or whatever that 16:9 ratio is (sorry I didn't bust out the calculator). The extra pixels are for black balancing and for full frame viewing. The camera can generate test signals for color balancing between monitors, grey fields, etc.

It maybe was a bad translation on the magazines part??

 

[Esteban Sosnitsky]

Maybe the magazine is old and 100.000HKD was 17.500 back then

 

[REDHKSC]

RED needs a HKG CHINESE guy to deliver the Correct Information and all we know there are more than 1.5 billion CHINESE in the world.

I know Ryan@RED can write CHINESE. Am I correct ?

Stewart
Gardener in the RED Fields
REDHKSC

 

[Brian Broz]

I don't know any cinematographers, wedding videographers or photographers that make a $10,000+ purchase decision based on a magazine article.
Looks like another post filled with drama...

 

[feidian]

No drama here... For house of flying daggers look elsewhere.

No drama here... For house of flying daggers look elsewhere.

Agreed ~ no real drama here.
It looks like they gave the 100,000 HKD number to help with comparison to other products. Agree with you though, when I read through the numbers the price discrepancy really jumped out at me... 15 wan HKD would have been a better choice.

On the bright side, at least they ended with: 因此，将来会越来越多人选择4k摄录机拍摄, or in english "consequently, in the future more and more people will choose to shoot 4K."

Here is a complete transcript of the portion of the article that Stuart posted.

RED　ONE
RAW格式4K影片

RED公司去年正式推出REDONE4K摄录机，与一般高阶摄录机不同，此机录制时采用数码单镜反光相机常用的REW格式：因此，初推出时市场反应只属一般。
据Henry表示，RED ONE其实有不少优点。首先，它可使用旧有35mm菲林摄录机的光学镜头；以及拥有比Sony，Panasonic或JVC　Full　HD摄录机更高的解像度，感光原件像素达1200万，并可选择将影片记录在硬碟及CF记忆卡上。
更重要的是，RED ONE售价较其他机种便宜，机身不连配件定价约10万元：至于拍摄电影用的数码摄录机，最「便宜」的亦要数十万元一部。因此，RED ONE显得较「平易近人」，让爱好拍摄独立短片人士，更容易制作2K或4k质数的影片。


4k转2k质数更高

4k解像度是指4520　x　2540　pixels，较现实的blu－ray影碟采用的全高清标准（1920　x　1080　pixels）解像度高5.5倍。现时，即使是画面尺寸达200时以上的数码戏院，也是采用2k（2040　x　1080　pixels）影片解像度播放电影，其质数已跟菲林戏院相当接近。那么4k质素有何实际用途呢？
一切源于对完美质素的追求，终有添解释：「4K解像度才能最接近菲林输出的解像度。虽然现在制作高清影片，只需达到1080p解像度便可，但不少电影摄影师仍然觉得，菲林解像度才能忠实的还原因有的感觉。另外，若用4k摄录机拍摄影片，纵使压缩至1080p或数码影院的2k质素，画面的立体感及细致度，均会较只用Full HD机种拍摄的质素佳。因此，将来会越来越多人选择4k摄录机拍摄。

 

[Tail Ends]

What happens next is that Red management discovers the horror of reverse engineering and the Chinese version does sell for $10,000.

Tail Ends

 

[JD Holloway]

Give 'em hell Stewy!

Write a polite email to the editor and straighten him out.
Nothing is quite so pleasing as getting an apology printed in a newspaper.
It gives you a pleasing smug feeing.

James.

 

[Lucas Wilson]

RED needs a HKG CHINESE guy to deliver the Correct Information and all we know there are more than 1.5 billion CHINESE in the world.

I know Ryan@RED can write CHINESE. Am I correct ?

Stewart
Gardener in the RED Fields
REDHKSC

Stewart,

Last week - we had a great event in Beijing. Over 100 people came to see Ted and me talk about RED and RED workflow at an ASSIMILATE-sponsored event. And I know that Ted spoke the next day at a large Apple event in Beijing.

And Ted just left Hong Kong, where he was at a large Apple event as well.

I think there will always be misinformation out there. Anybody who is "real" and is seriously looking at high-end cameras will always gravitate towards the right info and the right people.

Also, Ryan knows Mandarin. Not sure about Cantonese.

唔該

Lucas
-----
ASSIMILATE, inc.
LA, CA, USA

 

[REDHKSC]

What I prefer to see is if any magazine like to report " RED one " or 4K shooting tools,

they should

1st do their homework ( www.red.com ) ( www.reduser.net ) and please do not just listen to someone/somebody to say a little with their own interest to achieve their gready own Redspace through the mass distribution media.

Buying a Ferrari will not make you to become Mr. Michael Schumacher
Buying a Fender will not make you to become Mr. Eric Clapton

It's all about passions + endless efforts in years+ to achieve their Arts and of course the tools they like or prefer. May be Film / HD or 2 / 4 / 8K or mixture...who cares...they are Arts Chefs not them ( Audiences )

The second part of the article is here at the HK Final Cut Pro User group Forum

http://hkfcpug.ning.com/forum/topic/show?id=731467:Topic:5264

I know the someone and his father was very close to Chairman Mao in CHINA and he has been developing / making " CHINA made Digitainment Camera " before RED at NAB 2006 ?

莊錦堂
Founder and CEO
滲數碼娛樂 WOW Digitainment
a Division of WOW Holdings
HK - CHINA / Thailand

Agreed ~ no real drama here.
It looks like they gave the 100,000 HKD number to help with comparison to other products. Agree with you though, when I read through the numbers the price discrepancy really jumped out at me... 15 wan HKD would have been a better choice.

On the bright side, at least they ended with: 因此，将来会越来越多人选择4k摄录机拍摄, or in english "consequently, in the future more and more people will choose to shoot 4K."

Here is a complete transcript of the portion of the article that Stuart posted.

RED　ONE
RAW格式4K影片

RED公司去年正式推出REDONE4K摄录机，与一般高阶摄录机不同，此机录制时采用数码单镜反光相机常用的REW格式：因此，初推出时市场反应只属一般。
据Henry表示，RED ONE其实有不少优点。首先，它可使用旧有35mm菲林摄录机的光学镜头；以及拥有比Sony，Panasonic或JVC　Full　HD摄录机更高的解像度，感光原件像素达1200万，并可选择将影片记录在硬碟及CF记忆卡上。
更重要的是，RED ONE售价较其他机种便宜，机身不连配件定价约10万元：至于拍摄电影用的数码摄录机，最「便宜」的亦要数十万元一部。因此，RED ONE显得较「平易近人」，让爱好拍摄独立短片人士，更容易制作2K或4k质数的影片。


4k转2k质数更高

4k解像度是指4520　x　2540　pixels，较现实的blu－ray影碟采用的全高清标准（1920　x　1080　pixels）解像度高5.5倍。现时，即使是画面尺寸达200时以上的数码戏院，也是采用2k（2040　x　1080　pixels）影片解像度播放电影，其质数已跟菲林戏院相当接近。那么4k质素有何实际用途呢？
一切源于对完美质素的追求，终有添解释：「4K解像度才能最接近菲林输出的解像度。虽然现在制作高清影片，只需达到1080p解像度便可，但不少电影摄影师仍然觉得，菲林解像度才能忠实的还原因有的感觉。另外，若用4k摄录机拍摄影片，纵使压缩至1080p或数码影院的2k质素，画面的立体感及细致度，均会较只用Full HD机种拍摄的质素佳。因此，将来会越来越多人选择4k摄录机拍摄。

 

[REDHKSC]

No need 唔該 Luki,

remembered you guys asked me to help to organise the gig in Beijing ?

I pointed you guys to :

Institute of Film Technology, SARFT.
They are recently running a project of DI,headed by Mr.Li X X ,
support by SARFT.

Another organization is Hua Long,they are also interested in DI.

There is no free lunch in the REDworld though. People Business everywhere.

I was ex-Philips / Thomson Broadcast to close million of USD deals before you guys in CHINA in my GOOD 90s.

CHINESE made DI is coming to support their own Cameras.

AVID did not achieve any NLE market in CHINA though over their long 20 years. Final Chinese Pro NLEs sell millions in CHINA alone and they all developed in CHINA though.

I am just a HKG CHINESE gardener for the Outsiders.

Stew.

Stewart,

Last week - we had a great event in Beijing. Over 100 people came to see Ted and me talk about RED and RED workflow at an ASSIMILATE-sponsored event. And I know that Ted spoke the next day at a large Apple event in Beijing.

And Ted just left Hong Kong, where he was at a large Apple event as well.

I think there will always be misinformation out there. Anybody who is "real" and is seriously looking at high-end cameras will always gravitate towards the right info and the right people.

Also, Ryan knows Mandarin. Not sure about Cantonese.

唔該

Lucas
-----
ASSIMILATE, inc.
LA, CA, USA

 

[Lucas Wilson]

I pointed you guys to :

Institute of Film Technology, SARFT.
They are recently running a project of DI,headed by Mr.Li X X ,
support by SARFT.

Another organization is Hua Long,they are also interested in DI.

Hi Stewart,

We were planning the event in Beijing long before you asked if you could help. And looking at my email, you thought doing an event in Beijing was not a good idea!

The event was at Hua Long in their main DI theatre. I've known them for awhile, and it went very well. Perhaps you could join us next time!

Thanks!

Lucas

 

[Tai Wah Lim]

RED needs a HKG CHINESE guy to deliver the Correct Information and all we know there are more than 1.5 billion CHINESE in the world.

I know Ryan@RED can write CHINESE. Am I correct ?

Stewart
Gardener in the RED Fields
REDHKSC

Steward - Gardener in the RED Fields,

Thanks for tending to the field of 1.5 billion CHINESE and keeping them better informed.

Lim

 

[REDHKSC]

Hi Stewart,

We were planning the event in Beijing long before you asked if you could help. And looking at my email, you thought doing an event in Beijing was not a good idea!

The event was at Hua Long in their main DI theatre. I've known them for awhile, and it went very well. Perhaps you could join us next time!

Thanks!

Lucas

ARRI Germany did a DI seminar in HK last month, and they invited many customers from other asian countries to HKG to attend the DI workshop.

The colorist of the " Lord of the Ring " made them very happy.

ARRI also gave a brief and bigger picture on Film scan / HD / 4K to DI then to Film Copy and DCM and DCP etc.

May be for RED + ASSilimate to organize this in HK next time.

Cheers,

Stewart

 

[Jarred Land]

Stewart... your pushing it again... there will be no second warnings this time around.

 

[REDHKSC]

Stewart... your pushing it again... there will be no second warnings this time around.

I am off on this.

DEAL ?

the Founder of REDUSER.net.

STEW.
HKG

 

[Jarred Land]

Thx.. I know the language is one of your barriers, and I know you are trying hard to communicate better.

Some things just are bad to say no matter what language you say them in

 

[REDHKSC]

Thx.. I know the language is one of your barriers, and I know you are trying hard to communicate better.

Some things just are bad to say no matter what language you say them in

Next time I prefer to use " Body Language " though .-.

STEW.

 

[Jarred Land]

Next time I prefer to use " Body Language " though .-.

STEW.

I have no idea what that means.. but just in case your trying to get frisky, so you know, I like girls.

 

[REDHKSC]

I have no idea what that means.. but just so you know, I like girls.

Me too . I have found on ething in common to comunicate with you at Last !!!

I like REDASS!

STEW.