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TVC shot on ANAMORPHIC LENSES and some with Elites

Fredrik Callinggard

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Hi guys,

I'm hereby posting a link to a TVC for coffee shot on Cuba with RED + anamorphic lenses. The H264 file is unfortunately from the SD version and I'll post a longer version (55sec) from 2K uncompressed as soon as I have it, but though you might be interested in seeing some.
It's posted on RED Relay but I don't think they managed to make a profile yet, so here's a download link.

http://www.redrelay.net/owners/0521/films/Nescafe_Gold_DK30-H.264.mov

The film was directed by me and shot by a very talented danish DP named Jens Jakob Thorsen
It's a coffee commercial for a brand I think most of you know of and it's essentially for Scandinavian market.

It was mostly shot with Lomo Anamorphic lenses (which behaves beautifully with nice flares etc). Some of the shots was made with Elite lenses (for 2 reasons. 1. When we couldn't go wide enough because of the characteristics of shooting anamorphic on a 16:9 sensor and 2. when we had to many straight lines in the image and we didn't want them to "bend").

It was shot wide open at all times - to use as much DOF, flare as much as possible and to get that little extra "softness" out of it being wide open. Why? Well I believe that it's the approach to go for if you want it to be more filmic. This is of course individual but I like it if it's not to clean and clear. I like it with the artifacts that you get from anamorphic and slightly older lenses.

Here's the specs:

Lomo anamorphic lenses 35, 50, 75, 100, 150mm
For close-ups we used 138mm Tiffen diopters

ND 1.2, 0.9, 0.6, 0.3 to fit the wide open criteria
Chocolate 2 (on most of the shoots - this is also individual but I find it to actually make a huge difference to actually color filter in camera, also on digital)
Tobacco 1 to color match to low sun conditions as closely as possible before telecine.

Elite primes 18,20,22,24mm. These were used in the factory - short snippets of the coffee jars as they go through the factory belt. The last "widest" shot with our actor is also made by an 18mm Elite, simply because the anamorphic was "bending" to much in that particular kitchen shot. The Lomo round 35mm tends to do that quite a lot (you can see it in the harbor sequence). It's said to be that the "square" anamorphic wide lenses does so but noticeable less, I therefor recommend to get a "square" one as well.

It was all shot on 16:9 4K redcode 36, converted to Prores for off-line and then put through the Lustre in 2K through DPX files. Yes the Prores convertion was hell because of the 16:9, but well worth it

As soon as I get the long version I'll post it from a 2K version instead of the SD version that this one is from, but for now I include a few pics in what we've come to call SUPERSCOPE, so you can see how wide anamorphic lenses frames become from a 16:9 sensor. I for one really hope it could become a new format !!!!!

Regards,

Fredrik Callinggard


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This is exactly what I have been looking for. RED owners shooting anamorphic, I am very impressed on how this came out.
 
I maybe should add that some of the "softness" comes from dust & smoke in the shots, which you most probably already noticed.

Also the "sky" in the harbor sequence had some info in it, this was a complete artistic choice. That's how it came out with the "print film filter" in the lustre and I liked the way it looked. We'll be doing a print to see how it will be then. I'll keep you guys updated.


Fredrik Callinggard
 
Looks great and cinematic - my only question would be regarding the Lomos - obviously you shot wide open for the look but do they "toughen up" when you close down a bit - say a stop or so?

Of course they do :wink:
 
For your info JTM

You might be familiar with the Hawks well here's an X-ray of a HAWK and a Lomo 100mm - you tell me which one is which :wink:

(The lomo's will of course flare a little more since they're older and the coating is worn but they do perform remarkably well. IMHO they're very sharp for what they are. So are also the Elites if you stop down to 2 or 2.8).

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Wow, my friend.

Incredibly beautiful stuff.

Bravo!!

How was the image processed in post??

With a bit of help with a familiar program :biggrin:

DPX files then moved to Lustre through some coding of the post house themselves. They now how they own program that send it directly into the Lustre. But for this one we used some of the magic of Crimson :weight_lift:
 
With a bit of help with a familiar program :biggrin:

DPX files then moved to Lustre through some coding of the post house themselves. They now how they own program that send it directly into the Lustre. But for this one we used some of the magic of Crimson :weight_lift:

Holy sh!ti

I'm on the ceiling now!! I had no idea!!

Your the man now govna. The new build is up, just for you. I hope to meet you at NAB.

Ian
 
Wow, impressed! Correct me if I am wrong but part of this was shot in cuba? Or is that the name of your camera? lol...sorry for the miss understanding but I plan to do a lot of work in Cuba with my RED so I am interested in your experience there with it. Congrats on the fine work, look forward to meeting.

best

Clay
 
Fred,

I'm speechless. Heck images like that will leave spielberg second guessing his relationship with film. You've really raised the bar. Thank you.

Now...would it be sacrilegious to ask you to post some uncorrected footage? plz.

thanks
 
Great Work Fredrik. As-snyggt! to put a nice fine point to it!!!!

Är du med i FSF sekten? Jag kommer till London första veckan i maj för produktion. A pint maybe?
 
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