Is RED ready for Scarlet? Is RED going to upset RED ONE buyers?

[Peter Majtan]

I would like to add one more thing:

Lot of people are waiting for NAB to buy their new cameras - and I mean LOT!!! Just browse forums like this one and You will get the picture...

Now most of them are having budgets between 2~5K (Clearly NAB is not consumer show and people with budgets around 1K would have already bought HV20 or HV30)...
And people with larger budgets are already wait-listed for RED ONE's ;o) - and they are not after Scarlet...

If RED releases Scarlet, but people would have to be wait-listed for god knows how long - they will go and buy something else. Maybe not everyone, but many. Realistic delivery would be within 30 days from date of purchase.

I am certainly one of them. Our company is about to start producing TV show and I have to choose (and buy) our camera platform by end of May. We are thinking roughly 5~7 cameras. As much as might love what Scarlet is going to be - if I can't get hold of it this year, I will go with Canon (due to the excellent glass we already have and share with our photo department)...

Lets see...

 

[Ketch Rossi]

I'm finally getting my RED's and now that I know about Scarlet, I'll likely end up buying IT as well, but nothing in the near future will replace RED, not for me, not for some time to come.

Scarlet, it will be no doubt a great camera, but not even close as to be considering IT vs. RED.

I think very likely the Scarlet will be my behind the scene camera.


Ciao

 

[Ian Laurie]

well call me crazy, but this poll is kinds hard for me too answer. on the one hand i have not ordered anything yet but am seriously looking at the red. on the other I DON"T KNOW WHAT SCARLETT IS YET! how can i make a decision until i at least have more info than "POCKET PROFESSIONAL CAMERA" having said that i am gonna go with the red on the poll simply by the pocket basis, pocket says to me too small to be taken serious as professional. although i hope to be wrong so that i can change my mind when it does come time to order.

 

[Stuart English]

So what is Scarlet ?

So what is Scarlet ?

One more week...

 

[Andrew Hewlett]

I would like to add one more thing:

Lot of people are waiting for NAB to buy their new cameras - and I mean LOT!!! Just browse forums like this one and You will get the picture...

I'm one of those people. Either I pop for Scarlet now, or continue to save for Red One, or I throw more of my money at Sony or Panny, which I'm tired of doing.

 

[brandon herman]

I feel like Scarlet is a bit of a ways off, only because I can't imagine RED just saying "Here she is. Hope you like her."

I imagine them showing a prototype and asking "This is what we were thinking; any ideas?"

Also, in terms of price, I don't see why someone can't fix all the problems of a HV20 (1080p, approx $800), record it to CF cards in Redcode, and charge under $2000 for it. And if anyone can do it, it's RED.

 

[Fix]

I don't think Red owners should feel threatened by Scarlet. Why would they make a camera even remotely close to RED ONE. They already own the cinema marked as I see it and the RED ONE is about twice as small than about any other cinema camera out there.

My shoot on this would be a insane EFP/ENG camera. Small, easy to handle and superb image quality (sharp/not shallow DOF) for a one man run N gun show. No more heavy shoulder cam to get those top notch pictures. A real action cam if you want. And if they succeed they get a big piece of both markeds... $

And btw. Jannard need a small fender cam

 

[Bing Bailey]

will RED have to deal with the same thing other companies deal with now?not wanting one product to cannibalize another product/market

 

[Bing Bailey]

I imagine scarlet will find its way into eng and the documentary films all over the world. if it is what we think it is. maybe that will help all those stations go HD - just need the work flow to sing with all the apps we use. can't wait until after effects and colour can read r3d files natively with no export until final output

 

[Peter Majtan]

I don't think Red owners should feel threatened by Scarlet.

The question was whether RED ONE owners (and especially wait-listed owners) are going to be "upset", not "threatened", by the announcement (and a possible release) of 2K Scarlet...

4K is the equivalent of 65mm IMAX, while the equivalent of 35mm is 2K. Indi filmmakers have been "satisfied" even with MiniDV, not to mention the current wave of HDV gear (with prices bellow 1K). For many 2K is more then enough.

More than the resolution I think they are looking for variable frame rates, digital RAW data acquisition and interchangeable lenses...

Year ago the only "affordable" camera offering this was RED ONE (coupling it with 4K ability and host of other PRO features). This was before HVX200...

I believe that many would "settle" for "just 2K" if they had a chance - especially giving the fact that we can expect the price to be bellow 5K...

Just see the current poll - 7 (compared to 5) of the "wait-listed" owners would have considered Scarlet instead of RED ONE, have they been given a chance... Even 3 (compared to 6) of the lucky guys who already have RED ONE would have considered Scarlet instead of RED ONE...

I am not saying that Scarlet will compete with RED ONE or be anywhere near it. It will probably "cannibalize" few RED ONE sales, but make up for it in the volumes...

RED is clearly backlogged with RED ONE orders, now imagine what is going to happen when Scarlet's out...

 

[Peter Majtan]

Also notice that many - 12 (compared to 21) still want RED ONE regardless of Scarlet - clearly demonstrating that there is market for both cameras...

Also the ratio (almost 1:2) is about "right" for the initial separation of "indies" from studio-backed filmmakers who won't accept anything but the best RED can offer... (Not taking in account few "rich" indies...) ;o)

This ratio could further fall to 1:5 (or even 1:10, or more...) if the cost does goes bellow 5K (or 2K respectively). I estimate this based on brief (and very limited) research and my own experience in the industry...

Mind You - this is all just an speculation and "opinion" on my part...
No one really knows what Scarlet is going to be and how much is going to cost - altho I believe we all do have "pretty good idea"...

Maybe Jim could could start a competition for who can guess closest the actual features and price of Scarlet - never ming the "pocket" size, shape or form... ... winer getting Scarlet (or RED ONE!) of course...

 

[Ameer Azari]

So far, very little of this post has anything to do with unhappy RED ONE ers

But it's still fun to talk about labor...uhh...Geography lessons, case studies...34 days till my GCSEs!!! aHHHH!!!. back to chemistry revision....

 

[Ameer Azari]

So far, very little of this post has anything to do with unhappy RED ONE ers

But it's still fun to talk about labor...uhh...Geography lessons, case studies...34 days till my GCSEs!!! aHHHH!!!. back to chemistry revision....

woops, didn't read the other pages, sorry...chemistry...

 

[Peter Majtan]

Also - see the actual poll:

So far out of the 22 owners and wait-listed owners (excluding the last two categories) 11 would have considered Scarlet instead of RED ONE - that is 50% !!!

Also if You look just at the wait-listed owners - majority (8 compared to 5) would have considered Scarlet instead of RED ONE - that is over 60% !!!

I know that the number of people who participated so far is small, but if it at all represents the average trend - that is a lot of people "little upset" out there...

Take in account the human nature which would prevent some proud RED ONE owners to admit that they would consider Scarlet instead (after all I am sure they are way too happy with RED ONE) - those numbers could have been even worse...

 

[Peter Majtan]

Jim's marketing department should initiate a polls like this. Looking at the numbers it gives You pretty good idea about the targeted customers. I think REDUSER forum's members would like to participate in any marketing research initiated by RED. Other companies pay fortune to have this kind of research done for them...

 

[MDSleep]

"but if it at all represents the average trend - that is a lot of people "little upset" out there..."


there is a huge leap of logic from the poll to trying to decipher how many people would be upset about scarlet. your poll doesn't address that at all from what I see.

 

[PeterM]

We belong to the people just want the REDone regardles of Scarlet.
It maybe an additional option in future, who knows.
Our suboffice in Asia just order an other Red before the NAB.
I do not know what Scarlet will be but I think it will face competition from a lot of side.
In the >ENG from Sony EX1
In the mini HDTV for robots and 3D from SI 2K or others
From the prosumer from the really good Canons
I hope Red understand that professionals do not want to be pushed back with their Red orders because of focus to Scarlet.
If Scarlet is really a good product it will be enhance the orders for the REDone
Its as simple as you start with a Nikon D 40X and you will jump to a D3 if you need higher standard.
But maybe I hope LOL a lot of Red Reservation holders want to change to Scarlet so the deliveryschedule for RED one will be more quick

 

[Jannard]

Shouldn't there be a poll item for:

Ordered RED, will consider ordering Scarlet as well

This is what I would select.

This is the correct response...

Jim

 

[Aiden Cornwell]

To me the fact Scarlet will be redraw automatically uts it in the pro relm. Also the term prosumer and pro mean nothing. Several movies and TV shows are shot with what many would consider prosumer gear. The PRO comes from those using the gear.

 

[Gunleik Groven]

... and the "sumer" from those watching it.