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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

'New Thinking' from Avid unveiled

AVID is down in about two years.

Those are the first panic steps.

A real alarm bell was that "No Country For Ol Men" this year

Academy Award for Best film showed that it was possible

to cut in FCP and get the highest film award.

No any more big need for MC, Adrenaline or Simphony to perform a highest artistic needs.

Simply Xpress Pro was not even in the FCP competition.

FCP was attacking MC and a butlet shot the target finally this year.

After that AVID decide to cut MC price 50 % off and Xpress Pro down.
 
The Third Man said:
A real alarm bell was that "No Country For Ol Men" this year

Academy Award for Best film showed that it was possible

to cut in FCP and get the highest film award.
Click to expand...

lol.... ya know, to me award shows mean jack shit about how good software is. Actually award shows mean absolutely nothing to me in anyway.

Winning an award doesn't mean it was good.... It just means it was better than the other three films nominated.
 
The Third Man said:
No any more big need for MC, Adrenaline or Simphony to perform a highest artistic needs.
Click to expand...

I'm not sure how many TV stations are going to switch to Final Cut. AVID isn't going to die anytime soon. Besides, they own ProTools, XSI and a bunch of other cool stuff.

They have put themselves into a bad position though.
 
RED shows that times of expensive equipment is vanishing soon.

We are just entering in the age of new values either they are financial or about media, all is new and rapidly changing.

Companies that are not enough elastic and fast to accommodate to the new age of rules and values are going to disappear from the scene very soon.
 
Sanjin, I'm beginning to think that you don't like Avid for some reason ;)

Tell you what, if Apple sold a program called Final Cut Pro Extreme for $1000 more, that had:
1. fewer weird bugs
2. ProRes36 (a nice offline cross-platform 1920x1080 codec)
3. free codecs so anyone could work with your files (not just Mac FCP users)
4. more robust media management
5. ability for multiple editors to easily work on the same project
6. arguably nicer and more responsive editing tools
7. some nifty features, like the ability to paint mattes, script synching, better keying,
8. a license that works on both PC and Mac (you get both versions when you buy it)

...would you buy it?

If you were a professional for whom a day saved in the offline editing room is worth $$$, or for whom a few hours saved in an online bay or sound mix are worth $$$, you'd definitely look into it, because it could possibly pay for itself very quickly.

If you don't consider the above and understand that on many jobs Avid is better and would be well worth the money, then you simply being closed-minded or are brainwashed by marketing.

Bruce Allen
www.boacinema.com
 
I'm with Bruce on this.. FCP has many great points. But it fails on many of the more fundamental things...
- I have to transcode anything I want to send to the guys for VFX work as ProRes is unavailable on Windows (or Macs without FCP).
- FCP Media Management is a joke.
- FCP Capture tool is a joke.
- Avid is still more efficient as a fast cutting tool.
- No multi-user preferences.

FCP has many good points, and Avid has many faults, but it is far from conclusive that FCP is 'better' and Avid still has a very strong market and a huge dominance in day-in day-out long form work.
 
Quote from Bruce
understand that on many jobs Avid is better and would be well worth the money
Click to expand...

Agreed
With the price cut Avid is a strong contender for my move to Red. The question with Avid (like others) is will the workflow be simple enough? IMHO they do have a somewhat slow import process with many programs. But it is a solid program.

Frank
 
Videodisc said:
Agreed
With the price cut Avid is a strong contender for my move to Red. The question with Avid (like others) is will the workflow be simple enough? IMHO they do have a somewhat slow import process with many programs. But it is a solid program.

Frank
Click to expand...

On our Mac Pro the media import is about 1.5x runtime (so 90 minute for an hour) from Quicktime Ref files. I can't benchmark it on anything else, because that's the only Mac Avid we have.

Getting in, with QT Ref import and Metacheater is pretty simple. Getting the finished edit out is harder, but I know Avid is working on a solution for that part, which hopefully isn't too far off.

Once the footage is in, you can edit however you like in realtime (whereas FCP imports instantly, but playback is a little iffy, and renders are often required).
 
CraigWB said:
I do believe your talking our of your ass, I have never had such issues in FCP.
Click to expand...

That's the Jobs RDF talking. Just because you haven't had problems doesn't mean he hasn't.

Hold on, wait... you have NEVER had issues with iffy playback from FCP?!?

I have experienced iffy playback on pretty much every version, from 1.2 to the current one, across probably 15-20 different systems.

Avid has iffy playback too. Just in my experience it tends to be less iffy...

If you say either system has zero issues, then you are the one talking out of your ass ;)

Bruce Allen
www.boacinema.com
 
CraigWB said:
I do believe your talking our of your ass, I have never had such issues in FCP.
Click to expand...

Even on our Octo-core MacPro with 8GB of RAM, I still can't get consistent realtime playback of _M proxies from FCP. Even after all manner of settings fiddling. Sometimes I have better results than others, but overall, it's far from click-and-forget.

Even with ProRes 422 stuff from other sources I have to drop quality significantly to get anything close to realtime preview of most things.

FCP is all fine and dandy, but far from the 'anything and everything in realtime' that seems to be the hype.

One practical and annoying issue for me is the huge annoyance that whenever I import things from the network (like renders from After Effects) that FCP only links to there, rather than moving the media (or at least giving me the option to do so). So when the network is congested, or when the drive is unmounted it fails painfully..

This means I have to copy things from the network to a local drive, then import if I want reliable results. For the time that takes (and the annoyance, when versions then become different as a new render replaces the old one, but I forget to replace my local copy) I could just wait the short time it takes to import in Avid and have media that plays everytime, and can remember it's linking to network files without having to play directly from them.

But horses for courses or whatever... But there's certainly no definitive 'better' here. Both Avid and FCP have benefits and advantages. Sadly neither is perfect.
 
joelnet said:
I'm not sure how many TV stations are going to switch to Final Cut. AVID isn't going to die anytime soon. Besides, they own ProTools, XSI and a bunch of other cool stuff.

They have put themselves into a bad position though.
Click to expand...

we mostly switched year ago
 
We have both Final Cut and Avid suites and I can tell you the Avid systems are superior. There is nothing wrong w/ FCP, actually there is a lot to like...but the avid systems are rock solid
 
My main client finally got rid of their symphony this week and SAN and is (for the price of upgrading) putting in 3 more FCP bays with Konas and a SAN.

Of course that doesn't include the monitors as those are expensive. But they're cutting down on deck costs as they are having a digi station. only one HDCAM deck needed now.
 
CraigWB said:
look my point is you guys are a couple of avid fanboys who make it out like FCP can't take a DV file with out tripping every time you hit the space bar.
Click to expand...

I've used versions of FCP from 1.0 onwards. It has come a long way, but many of the base things have made no improvement in that time.

No one is making FCP seem like that.. But there are certainly areas (some fundamental in my opinion) that it has real problems with.

One of the biggest problems for me at the moment is a reconforming issue. Onlining a show edited on Avid. An AAF sequence is imported into FCP with Automatic Duck. I capture and begin to work on the show as an online, but then the network comes back with some changes. The editor makes these in Avid, and I take a new AAF into FCP. There is no way to take that new sequence, relink it to the already-digitised media from the first online capture, and then carry on. This is because it is impossible in FCP to relink a clip based on Reel and Timecode.
 
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